Responsible for the day-to-day tasks for creating, implementing, supporting and managing all marketing, digital marketing, public relations, social media, and reputation management.

Providing small businesses and non-profits with marketing and photography services.

Develop and oversee Search Engine Optimization and Search Engine Marketing campaigns and strategyConduct monthly advertising performance and market trend analysisProduce submittals for public commissions to achieve permit approvals for renovations and signageDevelop training tools and maintain resources on marketing systems for usersCreated a Reputation Management program and policy to actively monitor and engage with online reviews/comments for each community and the corporate brandImplemented Online Processing systems integrated with internal database to display inventory status and order functions on public/consumer facing websitesEstablished processes to increase efficiencies in the development of marketing assets and supportDeveloped and produced all marketing assets for an additional 12 communities (3,000 units) acquired by the portfolio within a two month timeframeOversaw the lease-up and on-going marketing efforts for 437-unit ultra luxury community in Marina del Rey, CA

Oversaw all Marketing Department functions and responsibilitiesManaged team of designers and programmers to produce new websites and branding for 30 community locations and corporate officeNegotiated 20% savings overall on primary marketing systemsPerformed sales data analysis to adjust strategies/position for changing market conditionsResearched and developed marketing plans for new business proposalsImplemented database for contract managementTracked advertising success and continually measured effectiveness of marketing programs; report results to ownership

Executed the creative vision of the New York and Los Angeles Head Photo EditorsResponsible for the quality and content of editorial photographs produced for TV Guide to maintain visual excellenceManaged photographers, stylists, make-up artists and production designers on location and in studioConducted photo research with NBC, Fox, ABC, CBSSetup studio photo shoots and traveled for on location shoots throughout California and CanadaProactively sought out and reviewed photographer, stylist and make-up artist portfolios to maintain current talent listManaged and employed image delivery best practices of edited photo shoots to East Coast HeadquartersMaintained production budgets and worked to keep productions on time to meet strict publication deadlinesMaintained credit and caption sheets