Responsible for leading a team of Media Buyers. Negotiates client projects and develops and grows client relationships. Ensures client budget and target audience is met. Experience and judgment to plan and accomplish monthly and quarterly goals. Oversees research, development, and implementation of media plan.

Oversees effective planning and execution of online media buys to optimize and cost effectively capitalize ROI. Evaluate internet media properties and identify those that match target customers to help drive Business Development. Knowledgeable of Internet marketing, reporting and a strong focus on driving scalability and ROI.

Maintains and grows a current roster of partners at ad networks and popular media properties to expedite negotiations and transactions. Manage process and organization of campaigns from conception to execution and scaling. Maintain and organize all media paperwork and documents from start to finish and strategically participate during media plan development.

Support and manage online direct marketing activities: email campaigns, direct affiliates, affiliate and advertising networks, search engine campaigns. Profile and manage online advertising campaigns, including banners, emails, newsletters, pops and text links from publishers, networks, and other traffic sources. Take initiative assisting Media and Sales department with marketing campaigns, creative projects, invoicing and media reports. Produce internal daily/weekly/monthly analytical reports. Track various web-based and direct mail marketing campaigns and generate reports. Support media team with accounts, design creatives, and project management.

Researched and contacted new Fortune 500 brand marketers to attend iMedia Brand Summits. Participated in onsite preparation and organization at iMedia Brand Summits. Gained knowledge and expertise in programs including Microsoft Office and Filemaker.

Trade show experience preparing catalogs for large trade shows in such metropolitan cities as Chicago, New York, Seattle, Toronto and Atlanta. Placed orders in ACT for Representative groups for products to be shipped to clients. Participated in creation of quarterly newsletter for international distribution.

Research and tracking of coverage for clients such as IOGEAR. Updated coverage and client database; this allowed our clients to log on and view current product and market information.

Created cost-benefit analysis report to determine ROI for Lending Dialogue used at our Utah call center. Took responsibility as project driver for Accredited Canada Broker Survey. Practiced event-planning when preparing for an annual conference in Montreal.