Michelle Bakke Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

California, United States

Los Angeles, California, United States

Handle board objectives, product management, and financial planning for luxury brand Berkeley Rand, a design and engineering company that orchestrates ultra-high network bespoke residential estate and superyacht explorations. Combine innovative immersive technology, AI capabilities, and a passion for human exploration to facilitate theatrical and experiential expeditions budgeted for up to $4M per experience. • Instrumental in helping evolve the nascent startup, one of only three superyacht subsidiaries, into a profitable and viable business, leading initial projects that generated $2M gross revenue within a year• Plan and execute events, delivering budgetary oversight while coordinating up to 50 suppliers and 500 personnel • Directed the engineering, implementation, and management of a superyacht expedition across three European countries and seven locations, navigating strict multi-country COVID-19 protocols over several months

Los Angeles, California

Developed and own the IP for Dareplane, the first live global social media game show that led contestants on an interactive travel adventure while performing dares to win prizes. Served as the premier stakeholder throughout the production process, overseeing and managing high-end virtual events and live streams, evaluating software packages, production equipment purchasing, and personnel leadership.• Led and managed Dareplane’s Facebook Live marketing strategy, identifying shareable content that generated 1.2M+ views on its most-matched episode and reached 100K Facebook followers at its height• Owned the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, and key performance indicators while leading a team of content administrators responsible for all creative digital assets• Developed and implemented digital asset management solutions, including the cataloging, tagging, metadata schema, taxonomies, storage, retrieval, and distribution of Dareplane’s creative digital assets• Oversaw the show’s digital rights management plan, carrying out contracts and usage rights for all eight episodes

Los Angeles, California, United States

Executed large-scale Speaker Series events, securing high caliber speakers, including Joan Rivers, celebrity colorist Kim Vo, Arianna Huffington, Mary Hart of Entertainment Tonight, and many others.Successfully increased membership by 70% and revenue by 45%.

Served as a strategic business driver focused on maximizing the value of digital experiences to bolster growth and profit for Marcus & Millichap, a leader in real estate investment sales and financing. Led initiatives in data integrity, security, and continued maintenance.• Implemented and supported an eCommerce platform to market, sell, and close over $365M in commercial real estate transactions• Procured all requirements necessary to develop a real estate syndication site, providing potential clients with digital tools to invest in real estate, overseeing the sales lifecycle, design, marketing, communications, email workflows, and database management• Led B2C and B2B digital marketing strategies, navigating vendor relationships, user interface requirements, workflow enhancements, and marketing capabilities to successfully design and launch a new client interface

Managed a $20M budget across six major concurrent projects, including multiple function-rich web initiatives that highlighted security, client communications, and productivity tools, yielding over $16M in annual savings.

Implemented the standardized digital platform across the Universal campus, coordinating with IT, external vendors, and consulting firms to streamline the transition.