Michelle Leblanc

Michelle Leblanc Email and Phone Number

Marketing | Transportation | Internet Curmudgeon and/or Hype Person @ Drop & Hook
Michelle Leblanc's Location
Maplewood, New Jersey, United States, United States
About Michelle Leblanc

I'm a marketing professional focused on helping transportation and logistics businesses tell their stories. Over the past decade, I have developed a specialty in transportation and logistics marketing leading social media brand building, employee engagement and recruitment strategies for a wide range of 3PLs, over-the-road, truckload and LTL, local and last mile carriers, and technology leaders in the developing freight technology space. I serve on the board of the Transportation Marketing and Sales Association (TMSA) and my company Drop & Hook is a member of TMSA, TIA, and the Women in Trucking Association. We're also a HubSpot provider and a Sprout Social partner agency. I'm always open for speaking engagements, a chat about social media strategies, a data analysis deep dive or a good joke. As a reward for reading this far, enjoy a few fun facts: I like dogs and vinyl and etymologies. Once upon a time I used to be a DJ and I still make great playlists. I successfully grow roughly 3 vegetables every summer, yet I still keep trying. I can hold up a conversation about Pokemon fairly well thanks to the influence of my son.

Michelle Leblanc's Current Company Details
Drop & Hook

Drop & Hook

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Marketing | Transportation | Internet Curmudgeon and/or Hype Person
Michelle Leblanc Work Experience Details
  • Drop & Hook
    Chief Executive Officer
    Drop & Hook Nov 2018 - Present
    Maplewood, Nj, Us
    Working with transportation and logistics brands, startups, technology companies, non-profits, and small businesses to develop social media and content marketing strategy, provide content creation services and manage distribution and engagement on social. Providing social media training to C-Suite executives, sales teams and internal marketing departments.
  • Fuseideas
    Director Of Content
    Fuseideas Aug 2017 - May 2019
    Winchester, Ma, Us
    Delivering authentic content through the best channels to the right audiences at the right time. From developing integrated Hubspot marketing automation campaigns to managing paid social spend to creating community and engagement, I delivered strategic thinking and seamless execution to Fuseideas' clients across the academic, destination marketing and B2B space. Leading the social media team, providing paid social and organic social strategyCoaching in-house social media and marketing professionals on execution and tacticsProviding thought leadership within the organization, evangelizing social, community and content capabilities and trends
  • Industrium
    Social Media Strategist
    Industrium Jul 2014 - Aug 2017
    Portland, Maine, Us
    Designed award-winning social media and content marketing programs for local and national clients Educated clients and internal teams on social media and content marketing best practicesDeveloped agency community management strategies and processes, including vendor relations and technology implementationConcepted user-generated content and video campaigns that increased social media engagement and drove community growthCreated and presented new business pitches, campaign concepts, reports and other client-facing materials
  • Kwittken & Company
    Social Strategist
    Kwittken & Company Feb 2013 - May 2014
    New York, New York, Us
    • Created strategic plans for B2B and B2C clients, including Sharp Electronics, Procter & Gamble’s SK-II, Intralinks, American Express and others, that met near and long-term business goals, such as growing awareness and share of voice, increased sales or development of relationships with clients, journalists and influencers • Provided community management for SK-II social media launch in the U.S. • Developed content calendars and strategies both on behalf of clients as well as for agency-owned social media• Trained employees in New York and London offices on social media through monthly social media education series
  • Knect365
    Social Media Strategist
    Knect365 Feb 2011 - Jan 2013
    London, England, Gb
    • Developed and executed social media strategy for events and conferences on topics such as design, innovation, marketing, and project management• Increased community size and engagement by 60% within the first year of this position• Created content ranging from blog posts to podcasts, webinars and Twitter and Facebook updates, including analysis of success rates and ongoing optimization• Managed editorial calendar of conference blogs, including management of guest bloggers
  • Morris Visitor Publications
    Copywriter
    Morris Visitor Publications Feb 2010 - Feb 2011
    New York, Ny, Us
    • Managed social media channels and introduced new channels such as Foursquare to marketing strategy• Wrote copy for web, client presentations, advertisements and sales materials• Curated and wrote weekly, monthly, and quarterly email and online newsletters for varied audiences. Instituted email tracking and directly improved click-through and open rates• Created editorial and advertorial content for IN New York and WHERE New York Magazines, WHERE Guestbook, QG: New York City’s QuickGuide and websites• Coordinated PR activities
  • Cambridge University Press
    Marketing Assistant
    Cambridge University Press May 2008 - Feb 2010
    Cambridge, England, Gb
    • Coordinated marketing campaigns and wrote marketing copy for textbooks division, including hundreds of email, direct mail, social media campaigns and events each semester• Expanded number of academic marketing pieces produced per semester by more than 50%, and introduced new marketing tools including blogs and Twitter• Streamlined marketing process by employing spreadsheets to track tasks, budget and ROI
  • The Salvation Army
    Fundraising And Publicity Coordinator
    The Salvation Army Oct 2007 - Jan 2008
    Alexandria, Va, Us
    • Organized annual fundraiser, raising over $26,000 for Northampton service center• Created marketing materials, wrote press releases, successfully pitched stories to local media• Managed scheduling and payroll for six employees and over 70 volunteers
  • Market Street Research, Inc
    Research Assistant
    Market Street Research, Inc Sep 2006 - Oct 2007
    Northampton, Ma, Us
    • Arranged focus groups, including the booking of facilities, management of subcontractors, and tracking and organization of resulting data• Edited and proofread reports and created presentation materials
  • Isl Public Relations
    Intern
    Isl Public Relations Jul 2006 - Aug 2006
    • Pitched music industry clients to media via phone, email, and press releases and press packages• Built and maintained industry lists for e-blasts, mailings
  • Phoenix Media Communications Group
    Music Department Intern
    Phoenix Media Communications Group Jan 2006 - Jun 2006
    Providence, Rhode Island, Us
    Acted as executive assistant to Assistant Program Director. Ran onsite events, fulfilling advertiser promotions and representing the station to the public
  • Phoenix Media Communications Group
    Promotions Street Team
    Phoenix Media Communications Group Oct 2005 - Jun 2006
    Providence, Rhode Island, Us
    Presented WFNX and sponsors to the public at promotional events throughout the greater Boston area.

Michelle Leblanc Skills

Social Media Marketing Blogging Social Media Press Releases Facebook Marketing Communications Marketing Twitter Email Marketing Publicity Tumblr Copywriting Promotions Google Analytics Copy Editing Advertising Digital Marketing Content Strategy Powerpoint Word Audacity Audio Editing Podcasting Social Media Measurement Viral Marketing Microsoft Word Wordpress New Media Marketing Strategy Content Marketing Sprout Social Hootsuite Newsletters Strategy Event Planning Buffer Trendkite Writing Digital Copywriting Facebook Fan Page Strategies Paid Social Blogger Quora Pinterest Marketing Twitter Marketing Linkedin Advertising Hubspot Public Speaking

Michelle Leblanc Education Details

  • Framingham State University
    Framingham State University
    English
  • North Middlesex Regional High School
    North Middlesex Regional High School
    High School

Frequently Asked Questions about Michelle Leblanc

What company does Michelle Leblanc work for?

Michelle Leblanc works for Drop & Hook

What is Michelle Leblanc's role at the current company?

Michelle Leblanc's current role is Marketing | Transportation | Internet Curmudgeon and/or Hype Person.

What is Michelle Leblanc's email address?

Michelle Leblanc's email address is ml****@****usa.com

What is Michelle Leblanc's direct phone number?

Michelle Leblanc's direct phone number is +120777*****

What schools did Michelle Leblanc attend?

Michelle Leblanc attended Framingham State University, North Middlesex Regional High School.

What are some of Michelle Leblanc's interests?

Michelle Leblanc has interest in Kesenian Dan Kebudayaan.

What skills is Michelle Leblanc known for?

Michelle Leblanc has skills like Social Media Marketing, Blogging, Social Media, Press Releases, Facebook, Marketing Communications, Marketing, Twitter, Email Marketing, Publicity, Tumblr, Copywriting.

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