Michelle Leblanc Email & Phone Number

Maplewood, NJ, US

Working with transportation and logistics brands, startups, technology companies, non-profits, and small businesses to develop social media and content marketing strategy, provide content creation services and manage distribution and engagement on social. Providing social media training to C-Suite executives, sales teams and internal marketing departments.

Winchester, MA, US

Delivering authentic content through the best channels to the right audiences at the right time. From developing integrated Hubspot marketing automation campaigns to managing paid social spend to creating community and engagement, I delivered strategic thinking and seamless execution to Fuseideas' clients across the academic, destination marketing and B2B.

Portland, Maine, US

Designed award-winning social media and content marketing programs for local and national clients Educated clients and internal teams on social media and content marketing best practicesDeveloped agency community management strategies and processes, including vendor relations and technology implementationConcepted user-generated content and video campaigns.

New York, New York, US

• Created strategic plans for B2B and B2C clients, including Sharp Electronics, Procter & Gamble’s SK-II, Intralinks, American Express and others, that met near and long-term business goals, such as growing awareness and.
• Provided community management for SK-II social media launch in the U.S.
• Developed content calendars and strategies both on behalf of clients as well as for agency-owned social media
• Trained employees in New York and London offices on social media through monthly social media education series

London, England, GB

• Developed and executed social media strategy for events and conferences on topics such as design, innovation, marketing, and project management
• Increased community size and engagement by 60% within the first year of this position
• Created content ranging from blog posts to podcasts, webinars and Twitter and Facebook updates, including analysis of success rates and ongoing optimization
• Managed editorial calendar of conference blogs, including management of guest bloggers

New York, NY, US

• Managed social media channels and introduced new channels such as Foursquare to marketing strategy
• Wrote copy for web, client presentations, advertisements and sales materials
• Curated and wrote weekly, monthly, and quarterly email and online newsletters for varied audiences. Instituted email tracking and directly improved click-through and open rates
• Created editorial and advertorial content for IN New York and WHERE New York Magazines, WHERE Guestbook, QG: New York City’s QuickGuide and websites
• Coordinated PR activities

Cambridge, England, GB

• Coordinated marketing campaigns and wrote marketing copy for textbooks division, including hundreds of email, direct mail, social media campaigns and events each semester
• Expanded number of academic marketing pieces produced per semester by more than 50%, and introduced new marketing tools including blogs and Twitter
• Streamlined marketing process by employing spreadsheets to track tasks, budget and ROI

Alexandria, VA, US

• Organized annual fundraiser, raising over $26,000 for Northampton service center
• Created marketing materials, wrote press releases, successfully pitched stories to local media
• Managed scheduling and payroll for six employees and over 70 volunteers

Northampton, MA, US

• Arranged focus groups, including the booking of facilities, management of subcontractors, and tracking and organization of resulting data
• Edited and proofread reports and created presentation materials

• Pitched music industry clients to media via phone, email, and press releases and press packages
• Built and maintained industry lists for e-blasts, mailings

Providence, Rhode Island, US

Acted as executive assistant to Assistant Program Director. Ran onsite events, fulfilling advertiser promotions and representing the station to the public

Providence, Rhode Island, US

Presented WFNX and sponsors to the public at promotional events throughout the greater Boston area.

Communications Arts, English

High School