Michelle Lyons

Michelle Lyons Email and Phone Number

Senior Product Leader | Marketing Specialist | Transformation | Passionate about Design Thinking and Behavioural Science @ ANZ
melbourne, victoria, australia
Michelle Lyons's Location
Melbourne, Victoria, Australia, Australia
Michelle Lyons's Contact Details

Michelle Lyons work email

Michelle Lyons personal email

n/a

Michelle Lyons phone numbers

About Michelle Lyons

Senior Product Lead, passionate about applying consumer psychology, vision, strategy and execution to deliver experiences that meet both customer and business demands in a dynamic and competitive marketplace. My career journey has crossed continents and focusses on leading through ambiguity and complexity by solving complex customer and business problems using emerging technology and digital innovation. I succeed by being data-driven and customer centric when shaping the vision, design and launch approach whilst building and empowering multi-disciplinary teams.

Michelle Lyons's Current Company Details
ANZ

Anz

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Senior Product Leader | Marketing Specialist | Transformation | Passionate about Design Thinking and Behavioural Science
melbourne, victoria, australia
Website:
anz.com
Employees:
44544
Michelle Lyons Work Experience Details
  • Anz
    Product Lead, Anzx
    Anz Nov 2019 - Present
    Melbourne, Victoria, Australia
    Lead a team to redesign a new business and digital service model for two essential banking products using agile practices (NDA project).
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  • Anz
    Marketing And Strategy Manager - Transactional Banking
    Anz Jan 2018 - Oct 2019
    Melbourne, Australia
    Develop customer value propositions and solutions for credit cards and transactional banking products to drive continuous improvement and growth. This included securing endorsement and delivery prioritisation across tech and operational teams and managing senior stakeholders across the business.
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  • Anz
    Senior Marketing Strategist - Integrated Marketing And Communications
    Anz Dec 2014 - Dec 2017
    Melbourne, Australia
    Product Marketing role responsible for Product Promotion; Segmentation; Multi-Channel Strategy to drive acquisition and retention; Marketing campaign delivery; Investment management and ROI reporting across brand, retail and business portfolios.
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  • Omd Australia
    Strategist / Head Of Channel
    Omd Australia Jul 2012 - Nov 2014
    Melbourne, Australia
    Shape and Grow Digital Media, Insights and Content CapabilitiesLead a delivery teamIdentify and pitch for new business Strategy Development, Delivery and Measurement
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  • Mec
    Media Strategist - Global Solutions
    Mec Oct 2010 - Jun 2012
    London, United Kingdom
    Develop Digital strategies for clients to optimise Global media activityGenerate new revenue streams across Insights, Content, Media and StrategyManage digital marketing campaigns
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  • Foreign And Commonwealth Office
    Digital Manager
    Foreign And Commonwealth Office Sep 2009 - Jul 2010
    Develop a digital approach to connect 270 Foreign Office global network to support their public diplomacy efforts in the lead up to the 2012 Olympics
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  • Self-Employed
    Futuregov - Digital Consultancy
    Self-Employed Apr 2009 - Aug 2009
    Enable Government departments and agencies to use digital / technology to deliver effective community services
  • Department For Innovation, Universities And Skills
    Digital Advisor
    Department For Innovation, Universities And Skills Apr 2008 - Mar 2009
    London, England, United Kingdom
    Develop digital solutions to enable government to connect and communicate with communities.
  • Ministry Of Justice
    Digital Participation Advisor
    Ministry Of Justice 2005 - 2008
    Manage an innovation program that invests in local digital projects to enable communities to thrive
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Michelle Lyons Skills

Social Media Marketing Social Media Roi And Measurement Social Pr Community Management Indepth Understanding Of The Media Landscape Social Media Evangelist Social Strategy Media Social Media Digital Strategy Public Relations Strategy Content Strategy Strategic Communications Marketing Strategy Strategic Partnerships New Media Media Planning Digital Media Digital Marketing

Michelle Lyons Education Details

Frequently Asked Questions about Michelle Lyons

What company does Michelle Lyons work for?

Michelle Lyons works for Anz

What is Michelle Lyons's role at the current company?

Michelle Lyons's current role is Senior Product Leader | Marketing Specialist | Transformation | Passionate about Design Thinking and Behavioural Science.

What is Michelle Lyons's email address?

Michelle Lyons's email address is mi****@****bal.com

What is Michelle Lyons's direct phone number?

Michelle Lyons's direct phone number is (816) 843*****

What schools did Michelle Lyons attend?

Michelle Lyons attended Monash University.

What are some of Michelle Lyons's interests?

Michelle Lyons has interest in Social Media, Mountain Climbing, Socialising, Training, Evaluation Metrics, Engagement Practice, Networks, Nature, Professional Development.

What skills is Michelle Lyons known for?

Michelle Lyons has skills like Social Media Marketing, Social Media Roi And Measurement, Social Pr, Community Management, Indepth Understanding Of The Media Landscape, Social Media Evangelist, Social Strategy, Media, Social Media, Digital Strategy, Public Relations, Strategy.

Who are Michelle Lyons's colleagues?

Michelle Lyons's colleagues are Richard Swan, Poonam Sharma, Quyen Nguyeb, Jon Davies, Philippa Stephen, Sudarson C, Umesh T G.

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