Michelle Pate

Michelle Pate Email and Phone Number

Digital Strategist Manager | SEO | Digital Marketing | People Manager @ FindLaw, part of Thomson Reuters
Kirkland, WA, US
Michelle Pate's Location
Greater Seattle Area, United States
About Michelle Pate

With a comprehensive background in SEO, digital marketing, people management, operations, and project management, I thrive in creating holistic, integrated marketing strategies that drive results. My expertise lies in crafting and implementing comprehensive digital marketing plans that enhance visibility, engagement, and customer satisfaction.Over the years, I've led teams to excel in SEO, PPC, social media, and content marketing, driving measurable growth and consistently exceeding client expectations. I pride myself on combining strategic oversight with a hands-on approach, ensuring that operations run smoothly while projects are delivered on time and within budget.A key aspect of my leadership style is fostering a collaborative environment where team members can develop their skills and thrive. My focus on process improvement and effective communication has been instrumental in navigating organizational changes, optimizing workflows, and delivering superior client experiences.I am passionate about leveraging data-driven insights to inform strategy and decision-making, ensuring every campaign not only meets but surpasses business objectives. Whether it’s managing a digital campaign, leading a team, or streamlining operations, I am dedicated to achieving excellence and driving sustainable growth.Tools and Skills: SEO, PPC, Local Search Optimization, Content Marketing Strategy, People Management, Coaching and MentoringTools: Adobe Analytics, Google Analytics, SEMRush, Screaming Frog, Google Search Console, Salesforce,

Michelle Pate's Current Company Details
FindLaw, part of Thomson Reuters

Findlaw, Part Of Thomson Reuters

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Digital Strategist Manager | SEO | Digital Marketing | People Manager
Kirkland, WA, US
Employees:
685
Michelle Pate Work Experience Details
  • Findlaw, Part Of Thomson Reuters
    Digital Strategist Manager | Seo | Digital Marketing | People Manager
    Findlaw, Part Of Thomson Reuters
    Kirkland, Wa, Us
  • Findlaw, Part Of Thomson Reuters
    Digital Strategist Manager | Seo | Digital Marketing | People Manager
    Findlaw, Part Of Thomson Reuters 2023 - Present
    Seattle, Washington, United States
    Led and developed a team of Digital Marketing and SEO Strategists, specializing in crafting tailored digital marketing strategies for small to medium-sized law firms. I focused on enhancing key skills within the team, including competitive analysis, site audits, improving Google rankings, effective customer communication, and mastering essential SEO tools like SEMrush, Adobe Analytics, and Google Search Console.Drove initiatives that optimized ROI through product enhancement pilots… Show more Led and developed a team of Digital Marketing and SEO Strategists, specializing in crafting tailored digital marketing strategies for small to medium-sized law firms. I focused on enhancing key skills within the team, including competitive analysis, site audits, improving Google rankings, effective customer communication, and mastering essential SEO tools like SEMrush, Adobe Analytics, and Google Search Console.Drove initiatives that optimized ROI through product enhancement pilots, expanded digital marketing and content strategies, and boosted top-of-funnel growth and customer acquisition. Managed a team of 12 through significant organizational changes while maintaining high levels of customer and employee retention.Collaborated cross-functionally to streamline processes and drive product improvements, ensuring the delivery of impactful digital marketing solutions. Show less
  • Findlaw, Part Of Thomson Reuters
    Content Strategist Manager
    Findlaw, Part Of Thomson Reuters Jan 2021 - Jan 2023
    Seattle, Washington, United States
    • Remotely manage a team of Content Strategists who create custom content strategies for small and medium size law firms.• Improve customer experience through process improvement and individual coaching.
  • Findlaw, Part Of Thomson Reuters
    Manager, Digital Marketing Strategists At Findlaw, A Thomson Reuters Company
    Findlaw, Part Of Thomson Reuters Jul 2013 - Jan 2021
    Seattle, Washington, United States
    • Remotely manage a team of 12+ remote Digital Marketing Strategists who drive ROI for law firms through online marketing strategies spanning SEO, PPC, Social, Content Marketing, Local Search. • Partner cross-functionally across design, content, development and various other teams to streamline internal processes and improve product offerings. • Change management: manage the team through various organizational changes including team re-structuring and role and responsibility changes… Show more • Remotely manage a team of 12+ remote Digital Marketing Strategists who drive ROI for law firms through online marketing strategies spanning SEO, PPC, Social, Content Marketing, Local Search. • Partner cross-functionally across design, content, development and various other teams to streamline internal processes and improve product offerings. • Change management: manage the team through various organizational changes including team re-structuring and role and responsibility changes. • Talent acquisition, interviewing and on-boarding, revised interview and on-boarding process. • Training, coaching and talent development. Work with individuals on setting SMART goals, conducting performance reviews, and coaching for performance. Show less
  • Self-Employed
    Freelance Seo And Online Marketing
    Self-Employed Jan 2013 - Aug 2013
    San Jose, Ca
  • Milestone Internet Marketing
    Manager Of Client Services
    Milestone Internet Marketing Jan 2012 - Dec 2012
    Santa Clara, Ca
    - Managing a team of Account Managers and Account Coordinators - Content Manager: responsible for overseeing content team and ensuring quality of content for all client websites, content pricing, content strategy and latest SEO strategies.- Developing content strategy for new product releases. - Internet Marketing strategies for strategic clients including organic, local, paid search, email marketing, social media.- Working cross-functionally to ensure content quality across… Show more - Managing a team of Account Managers and Account Coordinators - Content Manager: responsible for overseeing content team and ensuring quality of content for all client websites, content pricing, content strategy and latest SEO strategies.- Developing content strategy for new product releases. - Internet Marketing strategies for strategic clients including organic, local, paid search, email marketing, social media.- Working cross-functionally to ensure content quality across all products. - Managing key strategic client relationships with major hotel brands. Show less
  • Milestone Internet Marketing
    Sr. Account Manager / Seo/ Internet Marketing Specialist
    Milestone Internet Marketing May 2008 - Jan 2012
    * Successfully managed 70+ accounts, providing search engine optimization expertise, promoting websites through Internet marketing and search engine marketing techniques.* Co-developed Social Media Marketing product, successfully creating social media marketing campaigns via Facebook fan pages, Twitter, YouTube and other social media channels.* Increased client revenue through development & promotion of search engine optimized websites and blogs, using targeted keywords to drive… Show more * Successfully managed 70+ accounts, providing search engine optimization expertise, promoting websites through Internet marketing and search engine marketing techniques.* Co-developed Social Media Marketing product, successfully creating social media marketing campaigns via Facebook fan pages, Twitter, YouTube and other social media channels.* Increased client revenue through development & promotion of search engine optimized websites and blogs, using targeted keywords to drive relevant website traffic. * Project management for multiple website and blog development projects and ongoing Internet marketing strategies for large client base.* Increase website traffic and revenue through organic search engine optimization and pay-per-click campaigns.* Demonstrated value to customers by preparing website performance reports, highlighting keyword ranking, website traffic analysis, ROI, and competitive analysis reports for client review. * Additional skills: keyword research, link building, email marketing, website analytics, analysis of on-page & off-page factors, pay-per-click campaigns, blogs. Show less

Michelle Pate Skills

Seo Sem Online Marketing Web Analytics Social Media Marketing Email Marketing Ppc Keyword Research Google Analytics Social Media Account Management Online Advertising Google Adwords Youtube Marketing Customer Service Organic Search Link Building Blogging Copywriting Mobile Marketing Omniture Web Marketing Facebook Content Strategy Competitive Analysis Customer Relations Digital Marketing Search Engine Optimization Pay Per Click

Michelle Pate Education Details

Frequently Asked Questions about Michelle Pate

What company does Michelle Pate work for?

Michelle Pate works for Findlaw, Part Of Thomson Reuters

What is Michelle Pate's role at the current company?

Michelle Pate's current role is Digital Strategist Manager | SEO | Digital Marketing | People Manager.

What is Michelle Pate's email address?

Michelle Pate's email address is pa****@****ail.com

What is Michelle Pate's direct phone number?

Michelle Pate's direct phone number is +165168*****

What schools did Michelle Pate attend?

Michelle Pate attended University Of Washington.

What are some of Michelle Pate's interests?

Michelle Pate has interest in Skiing, Learning, Scuba Diving, Reading, Hiking, Travel.

What skills is Michelle Pate known for?

Michelle Pate has skills like Seo, Sem, Online Marketing, Web Analytics, Social Media Marketing, Email Marketing, Ppc, Keyword Research, Google Analytics, Social Media, Account Management, Online Advertising.

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