Michelle A. Patterson Email & Phone Number

Texas, United States

Ogba, Lagos, NG

• Project Management: Successfully oversaw and coordinated the daily care routines and schedules for my elderly mother, brother with special needs, and sister who is a breast cancer survivor. I created a visual schedule.
• Budget Management: Budgeted and allocated resources, including time, medication, and equipment, to optimize care delivery and maintain a comfortable living environment. Prioritized spending to ensure adequate medical.
• Communication: Communicated effectively with medical professionals, social workers, and family members to ensure coordinated care and promptly addressed concerns. I maintained detailed logs of medications, symptoms.

Cedar Hill, TX, US

• Formerly Three Blossoms LLC.
• Oversaw daily operations: managed and analyzed all aspects of daily operations to ensure smooth and efficient functioning of the company.
• Strategic Planning: Partnered with co-founders to develop and implement short-term and long-term business strategies for growth and expansion.
• Project Management: managed multi-faceted projects efficiently and effectively, ensuring on-time completion and adherence to budget.

Cedar Hill, Texas, US

Dallas, Texas, US

Dallas, TX, US

• Performed tasks related to the operation of the library.
• Duties included customer service, problem-solving, and research.
• Served as the first point of contact for students, faculty, and board members.
• Performed clerical and record-keeping duties.
• Interfaced with professors, adjunct professors, staff, and board members.

Dallas, TX, US

• Managed several departments within a fast-paced $60 million-dollar strategic door. Served as Home store SME for best practices and governance in the twelve-store district. Yielded a scorecard of 6 to 7 points.
• Oversaw all aspects of day-to-day customer service operations, including interviewing, staffing, coaching, training, merchandising, audit control, direct and indirect associate development, and vendor.
• Trained, coached, and developed 25 home store associates to exceed customer expectations to drive sales, loyalty, and MyClient transactions—increased MyClient and other customer acquisition initiatives by 10% over.
• Increased furniture sales by 2% FY over plan vs. company fall season.Increased sales 5 % FY over plan for home store fall season vs. spring season.

• Provided integrated marketing strategies at the national and regional levels to drive profitable growth for B2B (retailers) and B2C (direct to consumer) channels. Developed, recommended, and executed digital content.
• Assisted in migrating a client from one marketing automation program to another one. Recreated content for forms, marketing programs, and advertising campaigns to ensure information was captured and documented.
• Partnered with creative, editorial, production, legal, sales, and public relations to create and execute content for marketing campaign strategies to increase awareness, and increase revenue growth for a college.
• Analyzed historical channel and product performance to identify new opportunities for revenue growth for a medical office.
• Assisted in the planning and execution of market research activities (surveys, focus groups, reviews, faculty interviews).

US

• Selected for a highly visible General Management Rotation Program (GMRP) individual contributor role which included assignments in key functions across multiple brands. Assignments in King of Prussia, PA, Des Moines.
• Nationwide Investment Management Group--Directed the strategic alignment and success of the large corporate programs and initiatives for fund related project implementation. Motivated and inspired project teams which.
• Nationwide Insurance--Established processes for hiring, training, and onboarding Associate Agents for the regional office exclusive agent channel which resulted in an increased retention rate of 75% versus an average.
• Allied -- Saved approximately $250K in revenue by creating an innovative sales and operations market analysis within the 12-state region. The plan yielded a projected profitable growth margin of 20% for FY.
• CSSS/Personal Lines Service Center--Performed Operation Manager duties for a 24/7/365 call center made up of 1,700 Associates and take more than 7 million calls annually in five remote locations. Resulted in optimized.
• Nationwide Financial-- Led cross-functional team that saved the division approximately $98k for not-in-good-order (NIGO) electronic order entry submissions.

Oxford, GB

• Brought in to relaunch oed.com. Managed key strategic higher education, university and corporate library partnerships.
• Directed powerful redesign and re-release of online subscription-based dictionary website in a rapid 60-day cycle; optimized SEO, SEM, and social media to drive results that resulted in an increase in renewals by 63%.
• Created the digital road-map for the subscriber based user experience and increased traffic by 50%. Prevented cancellations by 25% and cultivated customer loyalty with web seminars, direct e-mail campaigns, and Marcom.

Alphen Aan Den Rijn, NL

• Created and executed marketing campaign strategies for the higher education textbook publishing company, including email blasts, SEO, SEM, and micro-website launches. Targeted primary, secondary and tertiary markets..
• Collaborated with creative, editorial, production, compliance, sales, and public relations to develop and execute new and effective marketing campaign strategies to increase awareness, demand, and revenue growth for a.

Fort Lauderdale, FL, US

• Managed a $5M budget to support strategic planning, communication, and execution of the company's vision for the consumer, higher education, and K-12 book publishing division and reported to the President. Led.
• Created and managed capital projects that focused on resource planning and scheduling to meet product, customer, and digital requirements. Resulted in savings of $50k in FY.
• Developed and oversaw digital marketing strategy and budget allocation across multiple channels, including paid search, email marketing, online advertising, and social media. Resulted in an increase in traffic by 150%..
• Drove and implemented the company's first digital marketing and social media strategy for the launch of new publishing categories. Resulted in an increase of 25% in sales.

Taught the course, "Book Marketing". Looked at how to integrate advertising, publicity, promotion, and sales activities into a marketing plan using the latest print and online strategies. Topics covered included author tours, tip sheets, creating author platforms, social media, and blogs. Also covered pull-through in several distribution channels which.

US

Hoboken, NJ, US

New York, NY, US

London, GB

Doctor Of Philosophy - Phd, Theology & Religion

Master Of Arts - Ma, Christian Studies

Mba, Marketing

Ba, Business Administration

Ba, Fashion Merchandising

Diploma, Business