Entrepreneurial minded partner marketing leader who enjoys defining and implementing joint go-to-market strategies with key partners, thinks strategically about where to invest resources, and enjoys driving marketing campaigns to deliver on business outcomes. Responsible for all aspects of Partner Marketing program, from managing day-to-day operations, leading a team responsible for building out the co-marketing programs with key partners, as well as the overall partnership with other GTM teams including Sales Leadership, Alliances, Marketing, and Operations. • Partner closely with Alliances team to build joint GTM strategy with actionable co-marketing activities to help accelerate sales cycle and joint wins. • Develop global marketing plans in close partnership with Alliances, Regional Marketing teams in order to fully execute, track, attribute, and analyze performance

• Solution Marketing lead who develops and drives global marketing plan across Application Services to include: ERP, Digital Experience Platforms, CRM and Productivity applications.• Responsible for Application Services portfolio value prop, messaging and positioning and develop and deliver integrated messaging for the entire customer journey.• Exceeded 2020 Productivity portfolio target of $2.37M at $2.98M (preliminary) by working with the regional marketing teams to deliver over 32% marketing contribution.• Translate company objectives and product offerings into go-to-market strategies as well as identify opportunities into actionable and measurable marketing programs across the funnel.• Responsibilities expanded across Applications Portfolio to include persona development, narrative and creation of buyer journey and development of key assets.

As Senior Marketing Manager at Rackspace, I own the demand generation strategy responsible for driving revenue for multiple products within the Cloud Office portfolio.Core responsibilities include:• Responsible for developing and driving campaign and demand generation strategy for Cloud Office portfolio consisting of multi-platform, multi-product collaboration & productivity portfolio with annualized revenue in excess of $150m. Portfolio includes: Office 365, Rackspace Email, Hosted Exchange and email security offerings• Accountable for Cloud Office revenue and growth target attainment—working closely with Cloud Office GM, product, shared services, channel and sales to enable revenue contribution• Collaborate cross functionally with Product, Corporate Marketing, Marketing Operations, and sales teams to design campaigns to drive demand and revenue• Develops integrated campaigns & programs for Regional Marketing teams to leverage across the globe•Proposes and manages marketing budget and ROI reporting in an effort to optimize funnel performance and overall return•Works closely with Global marketing teams to share campaign execution and best practices

As a Marketing Manager I was responsible for planning, delivering, monitoring, and enhancing marketing programs across the Cloud Office portfolio. I developed and translated go-to-market strategies and identified opportunities into actionable and measurable marketing programs. I ensured that campaigns were executed on time, accurately, and successfully.Core responsibilities include: • Planned, designed, and executed marketing programs to drive customer interest and demand• Managed the execution and measurement of marketing campaigns, developed marketing materials, and analyzed reports from internal CRM and marketing automation systems• Developed, maintained, and managed program and campaign calendar• Monitored program and campaign impact, effectiveness, and market penetration rates to formulate recommendations to improve results• Tested new marketing initiatives to improve results• Developed campaign narratives, messaging, and tactics

As a Product Marketing Manager, I was responsible for articulating the Cloud Office products and capabilities that deliver value to and solve problems for the market. I created internal positioning documents that were used to develop external messages focused on key buyers, personas and use cases and generated external product messaging and positioning. I ensured global launch readiness internally and externally for new products as well as enhancements including full ownership of the go-to-market strategy, plan and associated deliverables.

Assisted Product Marketing Managers to ensure global launch readiness internally and externally for new products, enhancements including full ownership of the go-to-market plan and associated deliverables.Articulated and leveraged the organization's unique abilities to deliver value to the market as well as solve market problems.Created internal positioning documents that will be used to develop external messages focused on each key buyer or persona and assists with external messaging and positioning.Researched market trends and identified new product opportunities and/or enhancements. Articulated results in the form of market/product requirements.Worked closely with development teams, and played a proactive role in product planning and design to ensure the product was differentiated from competitors in the marketplace.

Sales executive responsible for B2B business development pertinent to high-end contracts on behalf of small to medium corporate customers. Access client needs and identify appropriate technological solutions that integrate selections from a large product portfolio.