Michelle Ardiel Email & Phone Number

Victoria, Bc, Ca

Victoria, British Columbia, Canada

- Develops and implements comprehensive onboarding programs, ensuring smooth transitions for new hires and fostering early engagement and productivity- Acts as a point of contact for photographer relations issues, providing guidance, resolving conflicts, and promoting a positive brand experience through effective communication and problem-solving- Designs and implements training programs and virtual workshops to enhance photographer skills, promote learning opportunities, and support organizational goals- Champions system of DEIB representation within community and brand- Mentors and coaches a team of photographers, fostering a culture of accountability, collaboration, and professional development to build a high-performing and motivated creative team- Organizes and coordinates in-person and virtual meetups, managing logistics, scheduling, venue selection, and vendor relationships to ensure successful event execution- Manages a team of internal employees, providing guidance, mentorship, and support to foster professional growth and achieve departmental goals- Plays a key role in developing and executing organizational strategies and initiatives, aligning with company vision, goals, and market opportunities to drive growth and profitability- Held accountable for departmental or organizational performance metrics, ensuring alignment with strategic objectives and driving continuous improvement- Designs and develops comprehensive learning resources, including training modules, manuals, guides, videos, and online content, tailored to meet brand objectives and photographer development needs- Manages the planning, writing, graphics, and distribution of a monthly community newsletter, creating engaging content, updates, and announcements to inform and engage photographers- Collaborates closely with marketing, customer support, product development, and leadership teams to align community initiatives with business objectives and drive organizational success

Victoria, British Columbia, Canada

Victoria, British Columbia, Canada

Victoria, Canada

Victoria, British Columbia, Canada

Victoria, British Columbia, Canada

- Co-founded and launched a successful brick-and-mortar retail store, achieving consistent year-over-year revenue growth of 20%- Conceptualized and developed a unique brand identity, including logo design, brand messaging, and visual elements, resulting in a cohesive and recognizable brand- Designed, built and maintains the shop's e-commerce website using Shopify, incorporating user-friendly navigation, responsive design, and secure payment gateways- Develops and executes comprehensive business plans, including market analysis, product selection, and pricing strategies, resulting in increased market share and customer base- Addresses operational challenges and makes strategic decisions to improve business performance and adapt to market changes- Optimizes inventory levels and supply chain processes, ensuring product availability and minimizing costs- Monitors key performance indicators (KPIs) and conducts regular analysis to identify opportunities for improvement and implement corrective actions- Manages all financial aspects of the business, including budgeting, forecasting, and financial reporting, ensuring profitability and sustainable growth- Recruits, trains, and mentors a high-performing team, fostering a collaborative and customer-focused work environment- Implements effective customer service strategies, enhancing customer satisfaction and loyalty, leading to a high rate of repeat business- Designs and executes marketing campaigns, leveraging social media and digital marketing to increase brand awareness and drive sales- Develops and manages email marketing campaigns, including designing newsletters and automated email sequences, to nurture customer relationships and drive repeat business- Researches and writes blog posts and creates engaging social media content - Builds strong relationships with local community members and organizations, supporting local events and initiatives to increase store visibility and customer engagement

Victoria, British Columbia, Canada

- Co-founded and launched a successful creative agency specializing in photography, website development, and brand building for small businesses, achieving rapid client acquisition and growth- Designs and implements comprehensive creative strategies for clients, aligning with their business goals and target audiences to enhance brand visibility and engagement- Provides professional photography services, including product, lifestyle, and corporate photography, delivering high-quality images that effectively communicate client brands- Provides expert styling and art direction for photoshoots, ensuring cohesive and aesthetically pleasing visuals that align with client brand guidelines- Collaborates with clients to develop creative concepts and mood boards for photoshoots, translating brand values and stories into compelling visual content- Identifies and secures appropriate shoot locations and designed sets that complement the brand aesthetic and enhance the visual narrative- Directs models and other on-site professionals (ie social media managers, assistants) during photoshoots, ensuring poses and expressions that reflect the brand personality and engage the target audience- Builds custom websites using various platforms (e.g., WordPress, Shopify, Squarespace), ensuring visually appealing and user-friendly designs that drive engagement and conversions- Develops unique brand identities for clients, including logo design, colour schemes, typography, and brand guidelines, ensuring a cohesive and memorable brand presence- Collaborates and aligns with stakeholders to ensure brand consistency, integrity and vision- Manages media asset inventory- Builds and maintains strong client relationships, providing exceptional service and ensuring client satisfaction and repeat business- Maintains and processes all invoices and billing in a timely manner

Victoria, Bc, Canada

Victoria, Bc, Canada

Victoria, Bc, Canada

Victoria, British Columbia, Canada