Michelle Arrieta Email & Phone Number

Dallas/Fort Worth Area

Leading two Design teams within the Chief Design Office, one supporting the Property & Casualty line of business and the other supporting the Life Company line of business, in applying a human-centered approach in the design and delivery of software solutions.• Within Property & Casualty, delivering solutions supporting P&C Policy Modernization, a multi-year large scale investment initiative with over 1.2B in IT spend over 5+ years that involves changes to 86% of our architectural components.• Within Life Company, managing concurrent product experience projects ranging from short duration, simple digital optimization experiences to longer-horizon, multi-year initiatives directly aligned to 27M in annual IT spend that involves redesigning or creating new experiences/offerings on a modernized underlying technology system.

Dallas/Fort Worth Area

Head of Design of the Omni-Channel organization. Led Design Research and User Experience Design teams, composed of full-time employees, off-shore talent resources, and local third-party talent resources distributed between the United States and India, to support key strategic initiatives for the JCPenney Omni-Channel organization, including Mobile Native Apps Redesign, Desktop Cart & Checkout Redesign, Buy Online, Pickup In-Store Same Day, and expansion into home appliances. Contributed to a 21% YOY increase in total demand at $2.2B and $517M in gross margins across digital products and achieved 14% and 13% YOY improvements to traffic and orders, respectively. • Grew the combined team 5x, right-sizing the User Research team from 2 Researchers to 5 Researchers, allowing capacity for research- based insights to inform and validate design decisions. • Implemented operational improvements by driving a program-level coordinated Kanban-based process model to support management of work activities through a defined design process and integrated with corresponding software development activities. • Established foundational tools and resources, including definition of a unified visual design language showcased in the Mobile Web redesign incrementally released throughout 2017. Secured funding for establishing a fully functional design language system in conjunction with the redesign of the eCommerce shopping experience, which created an adaptive responsive application serving large, medium and small screen touchpoints.

Dallas/Fort Worth Area

Head of Design for the Airline Solution lines of business, leading two centralized services teams specializing in the complimentary functions of User Experience Design and User Interface Development. • Managed the performance of up to 24 full-time direct reports, distributed between the United States and Poland, supporting globally distributed colleagues located in the United States, Poland, and India. Quadrupled the size of the team by demonstrating consistent, increasing demand, ensuring staff coverage for all significant product investments. Stabilized turnover, maintaining less than 10% attrition. Established the first branch of the User Experience Design team in Krakow, Poland, which enabled local support for our 2nd largest development center and more timely support for colleagues based in India. • Led a Front-end Application Architecture team, providing centralized expertise and resources across the Airline Solutions line of business. The team managed user interface technology standards & governance, the convergence strategy for legacy technologies, front-end development training, coaching, technical solutions design, advanced troubleshooting, and provided ad hoc consulting services. • Led the growth and maturity of a Design practice specializing in User Research, Interaction Design, and Visual Software Interface Design, focused on new product development and legacy product redesigns. Additional responsibilities included governance of the Design Language System.

Dallas/Fort Worth Area

Launch and maturity of an in-house eCommerce line of business, growing from $1M to $500M within first 10 years.• Lead Software Application Developer contributing to the design and development of NeimanMarcus.com, Horchow.com, and managing the full development and release of ChefsCatalog.com. • Managed a high-performance application architecture and a software development team dedicated to longer duration projects characterized by complex, cross-functional staffing requirements. Key projects included platform upgrades, new software installation/integration, and new website development, such the implementation of a Personalization Engine, Omniture Analytics, Endeca Search Engine, and development of a custom Content Management System for business-managed content and configuration of the application system. • Architected an abstraction of the underlying application system to create a white-label platform to enable rapid, low-code development and delivery of co-branded websites resulting in 11 consumer-facing, white-labeled websites. Oversaw the end-to-end design and development and managed all subsequent releases.

Experience in software application design and development leading to positions of increasing scope and responsibilities within Education, Manufacturing, and Retail industries.