Michelle (Shella) Asch Email & Phone Number

Burlington, Vermont, United States

• Managed 30 accounts yearly with a total of 98 license renewals and 15M in annual revenue
• Partnered closely with entire account team to plan and drive total book of business growth across Atlassian’s full product portfolio while maintaining a 97% retention rate

Remote

• ☆ Q1FY24 & Q3FY24 Customer Retention Manager of the Quarter
• Collaborated with internal account team and external partners to grow business by 35% in FY24; the highest growth rate of the year in Q4 at 42%
• Strategized cross-functionally with account team to drive 332 licenses to renew, delivering consistently with an average retention rate of 98.6% in FY24; while managing the largest book of business and number of.
• Enabled & coached Retention Manager’s during bi-weekly office hours by answering questions, highlighting resources and providing training on Atlassian tooling

Remote

• Managed contract negotiations to protect and retain customers who spend $5k-$200K annually for over 200 accounts, totaling $4M in annual revenue
• Identified and targeted up-sell and mid-year upsell opportunities across all accounts, including 15 clients in the top fortune 500
• Liaised between sales (AE & CSM’s), operations and finance to field questions about billing, product and data usage in order to foster a seamless customer experience
• Enabled and assisted clients to navigate account consolidations (mergers) and migrations (upgrades)

Remote

• Lead the commercial buying process for 200+ customers annually in the Enterprise & Strategic Sales segment
• Represent InVision during a pivotal period in the customer lifecycle; understand and speak to InVision’s value proposition in an increasingly competitive and crowded market
• Manage contract negotiations to protect and retain customers who spend up to $200k annually while identifying up-sell opportunities
• Partner with Account Executives and Customer Success Managers to understand customer priorities and challenges; prescribe solutions to further these goals

Boston, Massachusetts, United States

• Consulted five salespeople overseeing 400 accounts to maintain 70% retention & client renewal with the goal of increasing NPS
• Operationally postponed tours due to COVID-19 and diligently set up new tours by adjusting traveler financials and transferring funds
• Liaised between clients, sales and international operations teams’ to ensure overall customer satisfaction

Boston, Massachusetts, United States

• Managed three customer support inboxes maintaining a 24-hour response time to increase renewal rate and NPS
• Analyzed NPS results for sales team mid and end of year to present findings in AE reviews and leverage key areas of improvement
• Organized and presented at an in-person travel preparation conference in Cincinnati, OH for 65 educators
• Produced and led 6+ virtual events for over 70+ teachers to educate on EF and COVID policies

Boston, Massachusetts, United States

• Member of B2B sales team focused on selling abroad programs in New York and New Jersey to college professors
• Averaged 60 outbound calls per day and/or 2+ hours of time on the phone qualifying new leads
• Managed a pipeline of 200 potential customers and 45 current customers throughout the 6-24 month sales cycle
• Designed and presented trainings on organization and time management skills for on-boarding new hires

Canton, New York

• Designed, implemented, and marketed fundraising ideas and products to increase class endowment
• Organized and planned all Senior year events alongside the other members of the executive committee during weekly meetings
• Represented the class of 2018 in all university matters

Canton, New York

• Managed the overall administrative operations as well as officer accountability and development
• Conducted and lead weekly Officers Council meetings to ensure officer success

Burlington, Vermont Area

• Sourced and posted content to social media platforms increasing engagement and Instagram followers by 600
• Staffed Et Cetera events and took event photos to market the occasions through social media outlets and blog posts
• Designed and implemented an original training manual for perspective internship candidates

Copenhagen Area, Denmark

• Conducted research by interviewing business owners in the U.S. about utilizing change management tools and presented findings to the Director of International Services

Winooski, Vermont

• Produced innovative social media posts using Canva and Microsoft applications to increase local brand awareness
• Constructed weekly manuals outlining manufacturing specifications for the line leads to create manufactured goods

Greater New York City Area

• Researched relevant content to post daily on all social media outlets including Facebook, Instagram, and Pinterest
• Represented the company by covering events and conducting interviews with attendees for social media
• Edited, updated, and selected corporate events to market through the companies website

Bachelor’S Degree, Communication & Educational Studies

Activities and Societies: VP of Tri Delta Sorority, VP of the Class of 2018, Senator in the Thelomathesian Society (Student Government).

Copenhagen, Denmark, Strategic Communications And Marketing

Courses: Strategic Communication, Digital Media in Marketing, Communication Practicum & The Meaning of Style

High School

Activities and Societies: Green Key Tour Guide (Admissions Student Ambassador), Varsity Women's Tennis Team Captain, Member of Class.