Lead marketing and communications for a 4,000-member professional association, including member emails, industry eBlasts, media relations, and social media. In addition, develop patient-facing campaigns to bring to life HOPA's vision that everyone undergoing cancer treatment should have an oncology pharmacist as an integral member of their care team. Highlights include: -Grew and diversified the patient advisory panel by increasing the number of volunteer applications by 151% in 2023 compared to 2022-Increased annual conference attendance by 11% in 2023 compared to 2022; increased conference revenue by 19% in the same time period -Sustained the association's research grant fund with a 35% increase in donations in 2022 compared to 2021- Launched a patient-education campaign in 2021, which targeted 8 cities with a high prevalence of health disparities and a large number of cancer diagnoses in African American adults, to highlight the role of the oncology pharmacist (achieved a 75% video completion rate and a 1% click-through rate for YouTube pre-roll videos)

Marketing and Communications for Hematology Oncology Pharmacy Association (HOPA)Staff leader for EDI's Marketing & Communications Community of Practice

- Wrote monthly email campaigns to promote the Anticipatory Leader Program - Generated attention-grabbing titles for Dan Burrus's blog posts

Rejuvenated a 170-year-old brand through strategic communications, marketing, and media relations. Results included: - Activated local media outlets with a pitch that brought to light the need for mental health care accessibility for African Americans impacted by COVID-19 and tripled media coverage compared to the same quarter the previous year (2020 vs 2019) - Crushed strategic goal for foster parent recruitment by increasing licensed homes by 15% in 2019 compared to 2018- Secured 25 minutes of national brand-building media exposure, including 60 Minutes with special correspondent Oprah Winfrey and CBS This Morning (March 2018)

- Engineered healthcare marketing programs to drive consumer engagement and fuel service-line revenue- Directed PSA-style campaigns alongside broadcast news stations, including in three of the five largest DMAs- Campaign results featured in Health Leaders, Healthcare Marketing Report and HealthcareMarketing Today- Concepted and wrote traditional advertising campaigns and won awards from Business MarketingAssociation, Milwaukee 99 Show, Telly Awards and International Council of Airshows

- Wrote copy and conceptualized campaigns for such notable Wisconsin brands as MercuryMarine, Society Insurance, Piggly Wiggly and Leinenkugel’s Brewing Company

- Consistently achieved a direct mail response rate of more than 3% on projects for Kamatsu, Miller Electric and Allen Bradley.

- Absorbed pharmaceutical industry knowledge, including dosing and efficacy, and adhered to regulations- Translated prescriber pain points into stylized pitches to get past gatekeepers- Experience calling into cardiology, urology and gastroenterology offices