Led a team in collecting qualitative data to fine-tune the training of Large Language Models (LLM) to create prototype Living Personas and customized GPT-powered chatbots

-Lead research and strategy guidance-Design and lead customer engagement training and eCourse development-Manage operations, projects, and business development pipeline

-Plan and coordinate research programs, project timelines, and budgets-Coordinate staffing and support services-Create and manage client communication plans-Train and mentor in research project best practices and qualitative data gathering techniques-Business development and proposal writing support

-Developed strategic research programs by partnering closely with internal stakeholders in business strategy, design, development, and merchandising to identify key research questions-Created and managed project budgets, timelines, and internal communication/alignment-Led and executed simultaneous research initiatives with internal teams and managed external vendor resources-Mentored and trained junior and cross-divisional team members in qualitative research methods-Created frameworks from research insights and led collaborative workshops to guide key decisions and effectively communicate research insights to stakeholders, leaders & partner teams-Monitored and synthesized Micro- and Macro-trends for seasonal strategy and insight shareouts-Evangelized customer-need-based innovation and cross-functional design thinking approaches-Identified and coordinated external cross-industry collaborative partners

CoLab visiting design research instructor fall semester 2015Co-led a 10 week module on the foundations of design research at Virginia Tech.

Designed bespoke research methodologiesLed projects in both evaluative and generative consumer researchConducted participatory, contextual interviews and ethnographic observationAnalyzed and synthesized data patterns to discover actionable insightsTranslated complex findings into easily digestible presentations

Designed presentations and pitchesDeveloped branding and packaging conceptsCreated conceptual designs and tested user reaction

Collected market research and inspirationBuilt 3d models in ProERendered models in Alias ImageStudioTranslated inspirational concepts into working models

Organized all new product line documentationAssisted research and development for new lineEdited and created 3d models in Solidworks