Michelle Xu work email
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Michelle Xu personal email
🧬 ENFJ🧪 Test & learner🏆 Conversion rate optimizer📊 Data-driven decision maker🧩 Brand storyteller📈 Growth driver🎯 Marketing to others the way I want to be marketed to
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Manager, Demand GenerationMedelyAtlanta, Ga, Us
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Demand Generation ManagerMedely Nov 2024 - PresentSanta Monica, California, UsMedely is the workforce management solution for healthcare facilities.
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Senior Demand Generation ManagerStonly Jan 2024 - Nov 2024Paris, FrStonly is the modern knowledge & automation platform for customer service. -
Demand Generation ManagerStonly Jun 2022 - Dec 2023Paris, Fr
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Demand Generation ManagerSonar Jun 2021 - May 2022Atlanta, Georgia, UsSonar is the smart way to simplify complex changes to your Salesforce tech stack. -
Growth Marketing ManagerVoxie Aug 2020 - Jun 2021Atlanta, Ga, UsVoxie is the conversational text (SMS) marketing leader for B2C brands. -
Avp, Consumer Bank Digital MarketingSynchrony Jul 2019 - Aug 2020Stamford, Connecticut, Us• Serve multiple direct-to-consumer product organizations as a digital acquisitions expert, focused on optimizing digital campaign performance against specified KPIs and reallocating budget towards top-performing tactics• Launched Synchrony Mastercard’s first digital pre-screen campaign, resulting in 20% higher impression volume & conversion than originally forecasted at a media cost savings of 32%• Activated a seasonal A/B test comparing Holiday vs. Evergreen native ads, in which Holiday outperformed Evergreen with overall efficiencies of 13% lower cost per click and a 28% lower cost per site visit -
Blp Rotation #3: Brand Specialist, Corporate Brand & AdvertisingSynchrony Nov 2018 - Jun 2019Stamford, Connecticut, Us• Produced Synchrony-branded “State of Pay” content by partnering with creative agencies, internal executives, and client leaders• Executed a UX and SEO audit of synchrony.com’s content hub and implemented recommendations using Agile methodology• Delivered a daily report to executive leadership and board of directors composed of relevant industry and Synchrony news
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Blp Rotation #2: Client Marketing Manager, AmazonSynchrony Mar 2018 - Oct 2018Stamford, Connecticut, Us• Drove a 14% lift in YoY card spend on Amazon Prime Day 2018 by leading as project manager and collaborating cross-functionally with internal/external stakeholders• Supported the go-to-market strategy for the Amazon Credit Builder product launch, including creative production, email strategy, credit education, and lifecycle CX• Automated monthly Amazon Store Card e-service reporting using Adobe Analytics to monitor client's prioritized KPIs
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Blp Rotation #1: Digital Marketing Strategist, Consumer BankSynchrony Jul 2017 - Feb 2018Stamford, Connecticut, Us• Generated $40,000+ in organic click value and a 350% increase in Page 1 SERP rankings through content creation and synchronybank.com website optimizations• Developed ~200 articles based on keyword gap analysis that identified high-volume, low competition search term opportunities to capture industry share of voice• Managed day-to-day relationships with SEO, SEM, and content agencies and provided strategic direction for campaign planning and execution
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Commercial Sales Intern, Consumer ProductsWhirlpool Corporation May 2016 - Aug 2016Benton Harbor, Michigan, Us• Created an automated dashboard used to track CPG category performance and facilitate strategic decision-making using Nielsen’s AOD analytic reporting tool• Achieved a 21% lift in incremental sales of ~$4,600 by running a two-week EveryDrop water filter promotion on Whirlpool’s employee e-commerce website• Optimized the digital path to purchase of everydropwater.com by translating qualitative results from five heuristic UX evaluations into actionable recommendations -
Strategic Sourcing Intern, Corporate TravelAnthem, Inc. May 2015 - Aug 2015Indianapolis, Indiana, Us• Solicited 180 hotels for the 2016 Corporate Travel RFP by analyzing 2015 travel spend data from 13,000+ employees• Simplified internal corporate travel UX by implementing insights based on survey data from 600+ employees• Built an Anthem Twitter dashboard using Domo’s data visualization tool to measure engagement and support social media strategy
Michelle Xu Skills
Michelle Xu Education Details
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Indiana University - Kelley School Of BusinessAnd Telecommunications -
Università Cattolica Del Sacro CuoreAnd Related Support Services
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Naperville Central High School
Frequently Asked Questions about Michelle Xu
What company does Michelle Xu work for?
Michelle Xu works for Medely
What is Michelle Xu's role at the current company?
Michelle Xu's current role is Manager, Demand Generation.
What is Michelle Xu's email address?
Michelle Xu's email address is mi****@****ool.com
What schools did Michelle Xu attend?
Michelle Xu attended Indiana University - Kelley School Of Business, Università Cattolica Del Sacro Cuore, Naperville Central High School.
What are some of Michelle Xu's interests?
Michelle Xu has interest in International Travel, Media Theory, Process Improvement, Data Visualization, Creative Writing, Consumer Behavior, Tennis.
What skills is Michelle Xu known for?
Michelle Xu has skills like Teamwork, Microsoft Excel, Marketing, Social Media, Data Analysis, Mentoring, Digital Marketing, Google Analytics, Tableau, Adobe Analytics, Omniture, Brightedge.
Who are Michelle Xu's colleagues?
Michelle Xu's colleagues are Kaley Price, Tierahnee Balfour, Apryl Swanson, Denise Pounds, Shanea Glasper, Shannon Wheeler, Ruby Piña.
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