Michelle Xu Email & Phone Number

Atlanta, Ga, Us

Santa Monica, California, Us

Medely is the workforce management solution for healthcare facilities.

Paris, Fr

Stonly is the modern knowledge & automation platform for customer service.

Paris, Fr

Atlanta, Georgia, Us

Sonar is the smart way to simplify complex changes to your Salesforce tech stack.

Atlanta, Ga, Us

Voxie is the conversational text (SMS) marketing leader for B2C brands.

Stamford, Connecticut, Us

• Serve multiple direct-to-consumer product organizations as a digital acquisitions expert, focused on optimizing digital campaign performance against specified KPIs and reallocating budget towards top-performing tactics• Launched Synchrony Mastercard’s first digital pre-screen campaign, resulting in 20% higher impression volume & conversion than originally forecasted at a media cost savings of 32%• Activated a seasonal A/B test comparing Holiday vs. Evergreen native ads, in which Holiday outperformed Evergreen with overall efficiencies of 13% lower cost per click and a 28% lower cost per site visit

Stamford, Connecticut, Us

• Produced Synchrony-branded “State of Pay” content by partnering with creative agencies, internal executives, and client leaders• Executed a UX and SEO audit of synchrony.com’s content hub and implemented recommendations using Agile methodology• Delivered a daily report to executive leadership and board of directors composed of relevant industry and Synchrony news

Stamford, Connecticut, Us

• Drove a 14% lift in YoY card spend on Amazon Prime Day 2018 by leading as project manager and collaborating cross-functionally with internal/external stakeholders• Supported the go-to-market strategy for the Amazon Credit Builder product launch, including creative production, email strategy, credit education, and lifecycle CX• Automated monthly Amazon Store Card e-service reporting using Adobe Analytics to monitor client's prioritized KPIs

Stamford, Connecticut, Us

• Generated $40,000+ in organic click value and a 350% increase in Page 1 SERP rankings through content creation and synchronybank.com website optimizations• Developed ~200 articles based on keyword gap analysis that identified high-volume, low competition search term opportunities to capture industry share of voice• Managed day-to-day relationships with SEO, SEM, and content agencies and provided strategic direction for campaign planning and execution

Benton Harbor, Michigan, Us

• Created an automated dashboard used to track CPG category performance and facilitate strategic decision-making using Nielsen’s AOD analytic reporting tool• Achieved a 21% lift in incremental sales of ~$4,600 by running a two-week EveryDrop water filter promotion on Whirlpool’s employee e-commerce website• Optimized the digital path to purchase of everydropwater.com by translating qualitative results from five heuristic UX evaluations into actionable recommendations

Indianapolis, Indiana, Us

• Solicited 180 hotels for the 2016 Corporate Travel RFP by analyzing 2015 travel spend data from 13,000+ employees• Simplified internal corporate travel UX by implementing insights based on survey data from 600+ employees• Built an Anthem Twitter dashboard using Domo’s data visualization tool to measure engagement and support social media strategy

Bachelor'S Degree, Marketing, Professional Sales, And Telecommunications

Business, Management, Marketing, And Related Support Services

Education record