Michelle Babb Email & Phone Number

Highly motivated and detail-oriented team player with a proven ability to execute projects, scale initiatives, and drive value in a timely manner. Uniquely positioned to embrace ambiguity within fast-moving organizations, combining skills and experience at the intersection of product, operations, and customer relations, with positions held in program/project management and client-facing consultancy.Graduate of the University of Texas at Austin with a B.S. in Advertising (focus: Media & Analytics) and a concentration in Business Foundations from the McCombs School of Business. Vast international experience living abroad in Indonesia, Thailand, the Philippines, China, Brazil, and Saudi Arabia, with a deep cultural understanding of all six countries and their neighboring regions, and the ability to interact cross-culturally with ease.

Listed skills include Social Media, Market Research, Blogging, Digital Photography, and 28 others.

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  Program Manager, Product Testing | Instagram Creators | Genai | Threads

  Meta

  Jul 2021 - Present - Austin, Texas

  • Brings operational strategy and seamless execution to product performance testing for dozens of creator-first products and generative AI tools on Instagram and Threads, including some of Meta's most notable Instagram releases of the last 3 years (Creator AI/AI Studio, Meta AI Translations, Teen Accounts, Subscriptions, Broadcast Channels)• Prepares new products for scaled release by collaborating with XFNs to inform product roadmapping and GTM strategy, and validate product market fit, core functionality, and usability in early-stage alpha testingThe Product Testing team is specifically responsible for providing operational accuracy, seamless recruitment, product influence, and Meta platform and ads expertise to the management of alpha and beta testing across the Facebook, Instagram, Threads, Messenger, and WhatsApp businesses of Meta.