Michelle Badrian Email & Phone Number

Cary, NC, US

Seattle, WA, US

Ookla is a global leader in connectivity intelligence that provides consumers, businesses, and other organizations with data-driven insights to improve networks and connected experiences. We help our customers efficiently solve their biggest connectivity challenges and drive forward innovation.

Seattle, WA, US

• Lead the PR department, managing strategic communications and overseeing a direct report to execute impactful media relations and enhance brand presence.
• Manage media relationships and inbound press inquiries across countries, cultures, and time zones.
• Build and maintain strong relationships with journalists, analysts, and industry influencers in tech, telecom, policy and government, and related fields.
• Craft and send compelling pitches that effectively connect journalists and analysts to Ookla’s offerings.
• Enhance brand visibility and communication strategies by creating and implementing media preparedness resources, including a press kit, employee social media guidelines, internal press e-blast, and the company's first.
• Collaborate with executive leadership team, analysts, and sales directors on external communications activities, including media interviews, bylines, speaking opportunities, and key annual events.

Philadelphia, PA, US

• Brainstormed, developed, and executed compelling content relatable to target demographic to drive fan engagement across multiple platforms.
• Broadcasted weekday mornings from 6-10 AM; talent for remotes and station events.
• Built and maintained relationships with media outlets, record label partners, key label executives, artists, PR agencies, and digital promotional partners.
• Managed and coordinated content development for digital marketing plans and social media channels to increase web traffic and sales.
• Identified and monitored the latest digital trends, new technologies, and social media analytics to create innovative marketing opportunities.
• Coordinated with the sales team to spearhead content marketing campaigns for clients.

Philadelphia, PA, US

Broadcasted weeknights from 6-11 PM.

Chicago, IL, US

• Provided professional commentary for “Watercooler Wednesday” on hot topics and current affairs.

Memphis, TN, US

• Researched and wrote original and informative articles about food, restaurants, bars, and other establishments.
• Actively followed the local food industry and cultivated relationships with business owners.
• Demonstrated versatility to turn around story ideas rapidly.

Portland, Oregon, US

• Pitched daily content ideas and ensured the overall production quality of the morning show.
• Discovered ways to use media outlets, press releases, and content to drive audience engagement, increase brand awareness, and grow the company's digital and social media footprint.
• Scheduled music logs; edited clocks; built relationships with record company representatives; participated in weekly music calls; worked with Production on imaging.
• Planned, monitored, and oversaw the station’s social media presence.
• Hired and managed college interns through a self-created internship program.
• Broadcasted during midday, afternoon and night shifts; executed on-air contests; edited/aired calls; conducted interviews with core station artists and celebrities; talent for remotes and station events.

New York, NY, US

• Broadcasted during morning, midday, afternoon, night and overnight shifts.
• Promotions Assistant for cluster (January 2010 - April 2010).

Syracuse, NY, US

• Student owned and operated radio station at Syracuse University.
• Collaborated with record labels, businesses, and entertainment venues to coordinate on-air contests and promotions.
• Oversaw and evaluated community partnerships and live broadcasts.
• Trained new on-air personalities.
• Broadcasted during afternoon and night shifts.
• Booked and conducted interviews with music artists.

New York, NY, US

• Answered and screened phone calls; provided content relatable to the target demographic; gathered/edited/loaded audio; participated in live bits that were executed on-air.
• Worked the pre-show of Z100’s “Zootopia” summer concert by taking crowd cam and backstage pictures.
• Wrote blog updates on Z100’s official website based on personal experiences as an intern.
• Attended Clear Channel’s promotional/marketing meetings.

• Learned board operation and DJ skills.

Syracuse, New York, US

• The nation's oldest and largest student-run television station.
• Went out with beat reporter and filmed b-roll for news stories, including the beat reporter's stand-ups.