Michelle Badrian Email & Phone Number

Cary, Nc, Us

Seattle, Wa, Us

Ookla is a global leader in connectivity intelligence that provides consumers, businesses, and other organizations with data-driven insights to improve networks and connected experiences. We help our customers efficiently solve their biggest connectivity challenges and drive forward innovation.

Seattle, Wa, Us

• Lead the PR department, managing strategic communications and overseeing a direct report to execute impactful media relations and enhance brand presence.• Manage media relationships and inbound press inquiries across countries, cultures, and time zones.• Build and maintain strong relationships with journalists, analysts, and industry influencers in tech, telecom, policy and government, and related fields.• Craft and send compelling pitches that effectively connect journalists and analysts to Ookla’s offerings.• Enhance brand visibility and communication strategies by creating and implementing media preparedness resources, including a press kit, employee social media guidelines, internal press e-blast, and the company's first ever media training program.• Collaborate with executive leadership team, analysts, and sales directors on external communications activities, including media interviews, bylines, speaking opportunities, and key annual events.• Write, edit, and review press releases, media FAQS, talking points, and briefing materials.• Hire and manage global PR and AR agencies as well as serve as the day-to-day contact across all activity, including contract renewals and review cycles.• Track, analyze, and measure media coverage and communications performance within Muck Rack, in addition to maintaining updated and robust press lists.

Philadelphia, Pa, Us

• Brainstormed, developed, and executed compelling content relatable to target demographic to drive fan engagement across multiple platforms.• Broadcasted weekday mornings from 6-10 AM; talent for remotes and station events.• Built and maintained relationships with media outlets, record label partners, key label executives, artists, PR agencies, and digital promotional partners.• Managed and coordinated content development for digital marketing plans and social media channels to increase web traffic and sales.• Identified and monitored the latest digital trends, new technologies, and social media analytics to create innovative marketing opportunities.• Coordinated with the sales team to spearhead content marketing campaigns for clients.• Scheduled music logs and edited clocks within MusicMaster database, held weekly call times, and attended music meetings with Program Director; previewed/tested new music.• Created and published podcasts, graphics, audio/video content, celebrity interviews, and daily SEO-optimized blog posts within a CMS.• Part-time on-air personality at Madison's Mix 105.1; Broadcasted weekends on Saturday 7-12 PM and Sunday 6-12 PM (September 2020 - April 2021).• Produced content featured on E! News, Us Weekly, People, and Radar Online.

Philadelphia, Pa, Us

Broadcasted weeknights from 6-11 PM.

Chicago, Il, Us

• Provided professional commentary for “Watercooler Wednesday” on hot topics and current affairs.

Memphis, Tn, Us

• Researched and wrote original and informative articles about food, restaurants, bars, and other establishments.• Actively followed the local food industry and cultivated relationships with business owners. • Demonstrated versatility to turn around story ideas rapidly.

Portland, Oregon, Us

• Pitched daily content ideas and ensured the overall production quality of the morning show.• Discovered ways to use media outlets, press releases, and content to drive audience engagement, increase brand awareness, and grow the company's digital and social media footprint.• Scheduled music logs; edited clocks; built relationships with record company representatives; participated in weekly music calls; worked with Production on imaging.• Planned, monitored, and oversaw the station’s social media presence.• Hired and managed college interns through a self-created internship program.• Broadcasted during midday, afternoon and night shifts; executed on-air contests; edited/aired calls; conducted interviews with core station artists and celebrities; talent for remotes and station events.• These efforts contributed to a morning show ratings improvement - rankings rose from 8th place to 3rd place in target demographics.

New York, Ny, Us

• Broadcasted during morning, midday, afternoon, night and overnight shifts.• Promotions Assistant for cluster (January 2010 - April 2010).

Syracuse, Ny, Us

Student owned and operated radio station at Syracuse University.• Collaborated with record labels, businesses, and entertainment venues to coordinate on-air contests and promotions.• Oversaw and evaluated community partnerships and live broadcasts.• Trained new on-air personalities.• Broadcasted during afternoon and night shifts.• Booked and conducted interviews with music artists.

New York, Ny, Us

• Answered and screened phone calls; provided content relatable to the target demographic; gathered/edited/loaded audio; participated in live bits that were executed on-air.• Worked the pre-show of Z100’s “Zootopia” summer concert by taking crowd cam and backstage pictures.• Wrote blog updates on Z100’s official website based on personal experiences as an intern.• Attended Clear Channel’s promotional/marketing meetings.

• Learned board operation and DJ skills.

Syracuse, New York, Us

The nation's oldest and largest student-run television station.• Went out with beat reporter and filmed b-roll for news stories, including the beat reporter's stand-ups.