The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. In advancing roles - researched, planned, implemented, evaluated and optimized marketing programs for numerous brands of varying sizes. Participated in Integrated Marketing Communications (IMC) planning with cross-functional teams, developed and executed national and regional programs with elements including in-store advertising, strategic partnerships, premium sourcing and safety testing, experiential & event marketing, CRM, FSI, and in-pack / on-pack items.Directed creative development and provided copy for programs, working with global and local agencies. Wrote creative briefs, and managed creative translation to multiple platforms including print, handouts, signage, newspaper, direct mail, and digital. Managed world class promotions with complex elements including 2D and 3D in-pack / on-pack, hidden image, lenticular and unique code printing, and innovative package dielines. Contemporized brands by managing the implementation of the newest technology on microsites including streaming video, consumer voting, tell-a-friend, music downloads, and gift codes. Hands on manager of budgets up to $10 million, and lead liaison with Legal, Corporate Affairs, Promotion Resources, gaming agency of record, partners, Finance, plants and quality. Evaluated program results and optimized for maximum ROI.

A department of the City of Sioux City responsible for the marketing and management of three public facilities, and serving as the Tourism Bureau for the area.Directed design of majority of department brochures and promotional information. Produced a comprehensive area-wide calendar of events three times a year including selling ads to cover all costs, soliciting and receiving events, and working on site at printer to finalize design and edit copy.Managed transportation, hotels, communications, advertising and promotion, and community involvement for the 32 teams of the NAIA Division II Women’s Basketball National Championship. Wrote majority of department press releases, grants, descriptions for industry publications, and produced department Annual Report.