Michelle Cassidy Email and Phone Number

Developed and executed the social media and digital strategy for Q Radio.

• Execute all digital corporate & consumer communications • Client liaison • Idea generation and research• Content copywriting (press releases, blogs, articles, website content)• Liaison with the creative team on projects (design, development )• Media and blogger relations• Online Crisis management• Reporting and analysis• New business research and proposal writing

• Content website management; IT administration and website building, updating customer and product databases and monitoring competitor activity. • Execution of all marketing material; Design of leaflets and brochures, promotional items, writing all marketing material for the company i.e. monthly newsletters etc.• Email marketing, social media management projects including campaign scheduling and monitoring. • CRM management; Building good relationships with customers and ensuring all needs are met.• Daily management and upkeep of all social media channels and developing new strategies for broadening the companies’ social media presence and brand recognition.• Creating new business opportunities and increasing sales through mail shots, attending external events and • Creating and executing effective on-line & offline marketing campaigns.

• Liaised with sale managers to arrange samples and business meetings to aid new sale opportunities.• Co-ordination and implementation of successful sponsorship opportunities. • Management of the company website; responsible for all elements of marketing communications to reflect a strong brand image.• Launch of new products; adopting branding strategies to drive customer interest and product development, organizing and attending external trade shows i.e Tesco NI Taste show.

Sales role• Self and Project management - I flourished under pressure by setting personal deadlines and excellent organstional skills. My role involved the completion of daily and weekly budgets and sales reports, promotional and sales analysis for Sales managers.• Committed to excellence – Throughout my job role, ensuring accuracy and consistent high quality of work to meet company and client high standards. As the company went through redundancies, adapting to change and cope with the unexpected was requirements that I meet and exceeded constantly.• IT skills: I am competent with all Microsoft packages and comfortable with all IT software e.g. I was trained in multiple sales programs and have developed excellent analytical skills.Marketing role• Innovation and Creativity - Creative brand presentations, designing fresh POS for new product launches and organised sample demonstrations and marketing campaign for a range of brands including: the refreshed packaging and re-branding of ‘Mega Meanies’.• Teamwork – I worked alongside the marketing executive and marketing managers, organising material for press releases, negotiating events for re-branding, ensuring value was added throughout the marketing campaign. I built very strong relationships with the marketing team through good communication and teamwork skills.