Michelle Dao

Michelle Dao Email and Phone Number

Merchandising Specialist, 3P Retail Partner Marketing - P and D US GTM Marketing @ Google
Irvine, CA, US
Michelle Dao's Location
Irvine, California, United States, United States
About Michelle Dao

Data-Driven Marketer | 15+ Years Consumer Electronics Success. Proven ability to develop and execute data-driven marketing strategies across full product life-cycles, driving success in the competitive consumer electronics space.Career Accomplishments● Successfully launched over 17 new Google, Nest, and Fitbit products within a 4 year period at tier-one partners (through online and in-store omni-channel experiences).● Managed retail, distribution, and SMB partnerships by overseeing sales operation and strategy for 6+ years.● Developed and executed a go-to-market strategy for in-house branded computer products, launching a new retail sales channel through direct partnerships with Intel and Microsoft; resulted in a 30% increase in sales within the first year.Core Competencies:• Stakeholder Negotiation• Channel Management• Product Marketing and NPI• Sales and Budget Management• Business Development • Product Lifecycle Management• Project Management• Consumer Experience Strategy and Optimization• Process Improvement• Market Research• Omni-Channel Optimization

Michelle Dao's Current Company Details
Google

Google

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Merchandising Specialist, 3P Retail Partner Marketing - P and D US GTM Marketing
Irvine, CA, US
Website:
goo.gle/3DLEokh
Employees:
315106
Michelle Dao Work Experience Details
  • Google
    Merchandising Specialist, 3P Retail Partner Marketing - P And D Us Gtm Marketing
    Google
    Irvine, Ca, Us
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  • Google
    Merchandising Specialist, Third Party Retail Marketing - Dsm Us Gtm Marketing
    Google Oct 2024 - Present
    Playa Vista, Los Angeles, California, United States
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  • Hh Global
    Partner Marketing Manager - Google Devices & Services
    Hh Global Apr 2022 - Oct 2024
    HHG is a global leader in tech-enabled creative production and procurement. They help brands like Google turn ideas into impact by offering production, procurement leadership, and sustainability capabilities.● Developed a plan to increase in-store execution by 40% while reducing corrugate cost over time with a new modular concept that enables promo exposure for multiple promo periods.● Co-manage integrated marketing campaigns (paid, earned, owned) across on-site and off-site media (social, display, broadcast) for retail and energy service provider marketplaces. ● Manage complex marketing projects with a network of external agencies, driving efficient on-time delivery of high-quality assets that supported successful marketing campaigns.
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  • Crowdstaffing Powered By Prosperix
    Retail Partner Marketing Execution Specialist (Contracted At Google)
    Crowdstaffing Powered By Prosperix Feb 2020 - Feb 2022
    Remote
    Crowdstaffing's platform is a recruitment-select-and-pay platform for contract and direct hire talent. It specializes in staffing professional positions in IT, engineering, marketing, sales, finance, HR, and operations for partners like Google.● Improved findability by 400% by collaborating with analytics teams and internal tools to identify, optimize, and mitigate risks. ● Developed and implemented data-driven retail strategies for the Google Nest portfolio, collaborating with cross-functional teams (creative, production, analytics) to optimize paid marketing campaigns, design high-impact fixtures, and create compelling digital assets.● Managed multi-million dollar channel marketing budgets to optimize Google product discoverability across an omni-channel experience. This included leveraging organic and paid search (Google Ads, Criteo), social media marketing, and strategic streaming ad placements.
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  • Zyxel America Sp
    Senior Channel Manager
    Zyxel America Sp Dec 2019 - Feb 2020
    Anaheim, California
    Zyxel is a multinational broadband provider that offers secure, AI-powered cloud networking solutions for SMBs and home users.● Increased partner sales performance by 18% across all channels by developing and implementing incentive programs. This included retailers and distributors such as Amazon, Walmart, Newegg, Ingram Micro, D&H, and Synnex.● Grew sales by 67% in 2017 and 33% in 2017 by spearheading a comprehensive omni-channel strategy. This strategy optimized our business to expand marketplace and online retail presence, effectively complementing our existing in-store sales.● Leveraged customer insights (trends, needs, and behaviors) to identify and capitalize on new business opportunities. Educated cross-functional teams on the competitive landscape, fostering thought leadership and strategic decision-making.
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  • Zyxel America Sp
    Senior Manager, Retail And E-Commerce Channel
    Zyxel America Sp Apr 2017 - Dec 2019
    Anaheim, California
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  • Zyxel America
    Strategic Account Manager
    Zyxel America Jun 2015 - Apr 2017
    Anaheim
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  • General Procurement, Inc.
    Sales Manager, National Accounts
    General Procurement, Inc. May 2013 - Jun 2015
    Santa Ana, Ca
    A computer component distributor that offers smart technology solutions at various price points. General Procurement, Inc. began as a just-in-time memory broker in 1991.● Managed and mentored a team of 3 sales and marketing associates, driving the creation of a new retail channel that achieved a 30% increase of sales within its first year.● Forged strategic partnerships that fueled a 100% sales increase and a 70% YoY growth in 2013 and 2014, respectively.
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  • Geeks.Com
    Product Manager
    Geeks.Com Oct 2012 - May 2013
    Temecula, Ca
    ● Developed product roadmaps and brought new products to market taking into consideration market demand, competition, product requirements, ROI and partnering with sales, marketing and production on execution.● Managed vendor relationships to access viability of suppliers by building effective partnerships.● Developed pricing strategies that meet P&L goals.● Managed inventory levels and developed replenishment strategies across 2000+ SKUs to maximize sales potential and inventory productivity.
  • Newegg
    Retail Buyer/Merchandiser
    Newegg Nov 2010 - Oct 2012
    City Of Industry, Ca
    Newegg is an online retailer that sells consumer electronics (CE) and computer hardware in 50 countries.● Boosted profitability and growth in 26 computer hardware and CE categories. Negotiated contracts, managed procurement, merchandising, and drove strategic partnerships & marketing activations (e.g., eBay, paid search) to achieve a 50% increase in product sales and margin.● Managed P&L accountability for assigned categories. Utilized strong negotiation and vendor management skills to secure favorable contracts, ensuring a strong top-line/bottom-line performance.
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  • Ecost.Com
    Product Manager
    Ecost.Com Jun 2009 - Jun 2010
    ● Managed the Home Appliances and Monitor categories. ● Merchandised through marketing vehicles given to move product, such as, eBay’s Deal of the Day, eCost’s internal marketing vehicles, Woot.com and affiliates ● Researched, forecast, procured, and market eCost’s drop ship partner’s products in order to grow assigned categories managing more than 2000 SKUs. ● Negotiated vendor agreement terms in contracts.
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Michelle Dao Education Details

Frequently Asked Questions about Michelle Dao

What company does Michelle Dao work for?

Michelle Dao works for Google

What is Michelle Dao's role at the current company?

Michelle Dao's current role is Merchandising Specialist, 3P Retail Partner Marketing - P and D US GTM Marketing.

What schools did Michelle Dao attend?

Michelle Dao attended California State University, Los Angeles, California State Polytechnic University-Pomona.

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