Michelle Dao Email & Phone Number

Irvine, Ca, Us

Playa Vista, Los Angeles, California, United States

HHG is a global leader in tech-enabled creative production and procurement. They help brands like Google turn ideas into impact by offering production, procurement leadership, and sustainability capabilities.● Developed a plan to increase in-store execution by 40% while reducing corrugate cost over time with a new modular concept that enables promo exposure for multiple promo periods.● Co-manage integrated marketing campaigns (paid, earned, owned) across on-site and off-site media (social, display, broadcast) for retail and energy service provider marketplaces. ● Manage complex marketing projects with a network of external agencies, driving efficient on-time delivery of high-quality assets that supported successful marketing campaigns.

Remote

Crowdstaffing's platform is a recruitment-select-and-pay platform for contract and direct hire talent. It specializes in staffing professional positions in IT, engineering, marketing, sales, finance, HR, and operations for partners like Google.● Improved findability by 400% by collaborating with analytics teams and internal tools to identify, optimize, and mitigate risks. ● Developed and implemented data-driven retail strategies for the Google Nest portfolio, collaborating with cross-functional teams (creative, production, analytics) to optimize paid marketing campaigns, design high-impact fixtures, and create compelling digital assets.● Managed multi-million dollar channel marketing budgets to optimize Google product discoverability across an omni-channel experience. This included leveraging organic and paid search (Google Ads, Criteo), social media marketing, and strategic streaming ad placements.

Anaheim, California

Zyxel is a multinational broadband provider that offers secure, AI-powered cloud networking solutions for SMBs and home users.● Increased partner sales performance by 18% across all channels by developing and implementing incentive programs. This included retailers and distributors such as Amazon, Walmart, Newegg, Ingram Micro, D&H, and Synnex.● Grew sales by 67% in 2017 and 33% in 2017 by spearheading a comprehensive omni-channel strategy. This strategy optimized our business to expand marketplace and online retail presence, effectively complementing our existing in-store sales.● Leveraged customer insights (trends, needs, and behaviors) to identify and capitalize on new business opportunities. Educated cross-functional teams on the competitive landscape, fostering thought leadership and strategic decision-making.

Anaheim, California

Anaheim

Santa Ana, Ca

A computer component distributor that offers smart technology solutions at various price points. General Procurement, Inc. began as a just-in-time memory broker in 1991.● Managed and mentored a team of 3 sales and marketing associates, driving the creation of a new retail channel that achieved a 30% increase of sales within its first year.● Forged strategic partnerships that fueled a 100% sales increase and a 70% YoY growth in 2013 and 2014, respectively.

Temecula, Ca

● Developed product roadmaps and brought new products to market taking into consideration market demand, competition, product requirements, ROI and partnering with sales, marketing and production on execution.● Managed vendor relationships to access viability of suppliers by building effective partnerships.● Developed pricing strategies that meet P&L goals.● Managed inventory levels and developed replenishment strategies across 2000+ SKUs to maximize sales potential and inventory productivity.

City Of Industry, Ca

Newegg is an online retailer that sells consumer electronics (CE) and computer hardware in 50 countries.● Boosted profitability and growth in 26 computer hardware and CE categories. Negotiated contracts, managed procurement, merchandising, and drove strategic partnerships & marketing activations (e.g., eBay, paid search) to achieve a 50% increase in product sales and margin.● Managed P&L accountability for assigned categories. Utilized strong negotiation and vendor management skills to secure favorable contracts, ensuring a strong top-line/bottom-line performance.

● Managed the Home Appliances and Monitor categories. ● Merchandised through marketing vehicles given to move product, such as, eBay’s Deal of the Day, eCost’s internal marketing vehicles, Woot.com and affiliates ● Researched, forecast, procured, and market eCost’s drop ship partner’s products in order to grow assigned categories managing more than 2000 SKUs. ● Negotiated vendor agreement terms in contracts.

B.S., Business Admin. - International Business

Biology, General

Activities and Societies: Vietnamese Student Association.