Michelle Bea Email & Phone Number

Orinda, CA

Michelle Bea is a graphic designer based in Orinda, California, specializing in graphic design and marketing projects—from initial research and analysis, graphic design and the creative process, and finally production, both for print and the web. Significant projects have included all branding and marketing (print and web) for a local comprehensive medical.

Walnut Creek

Worked with Comprehensive Wellness from its initial inception to design the identity and marketing for this multi-disciplinary medical practice. Developed a strong brand identity across all media platforms. Developed branding guidelines to define logo options, color palette, font usage, and messaging.Designed and produced all print materials for the.

Sole in-house graphic designer for a library automation software development firm. Responsible for the conception, design, and production of all print and web creative projects, including the redesign and implementation of a new corporate website and company internet, advertising and direct mail campaign, quarterly newsletter, and all event graphics and.

Responsible for the timely completion of web development projects, from managing the planning and development, to testing and launch. Contribute to the overall strategic direction and vision of projects, refining client project objectives and requirements and translating them into solutions. Clients included Visa USA, Travel Services & Corporate Events.

Prepare competitive audit studies, produce presentation boards and booklets, create HTML prototypes for client presentations, and develop comprehensive style guides for client web sites. Clients included Pottery Barn Kids, America Online, Vectis Group, and Barclays Global Investors. Completed design and maintenance projects for the Addis corporate web.

• Support all aspects of the development and implementation of visual direction for Hold Everything retail stores. Specific accomplishments include:
• Create and produce monthly packet of schematic drawings, photographs, and written visual and graphic communication.
• Develop window poster ideas, displays, and copy for catalog and retail initiatives.
• Analyze store architecture to determine the prototypical store layout.
• Create an electronic library of scale-model floorplans for all stores.
• Manage the visual presentation for annual retail store manager's conference. Coordinate set construction, graphics production, and merchandise presentation.

• Develop and produce all visual communications, including visual programs, weekly updates, plan-o-grams, and signage direction for two distinct retail concepts. Specific accomplishments include:
• Manage the development and implementation of visual merchandising strategies, standards, and programs.
• Design, write, and produce all corporate visual communication materials. Prepare and proof files for off-site printing.
• Ensure accurate and timely information is communicated to stores.
• Create standardized formats and templates for all corporate visual communication.
• Manage, track, and meet annual communications budget of over $75,000.

Develop merchandise direction, create store layout plans, and coordinate assortment planning documents. Act as liaison between visual, communication, and merchant divisions to direct accurate and timely merchandising direction to over 300 stores. Produce regular presentation updates.

• Over three years experience creating marketing materials, focusing on the graphic design and production of proposals, presentations, and collateral materials for a multi-million dollar environmental consulting firm..
• Manage multi-disciplinary proposal teams for hundreds of environmental services proposals ranging in size from several thousand to 50 million dollars.
• Design and produce proposal graphics, presentation boards, collateral materials and brochures.

Certificate, Internet Design & Technology

Bsc, Marketing

Activities and Societies: Emphasis in Studio Art

College Prep