Michelle Bertocchi Email & Phone Number

Uppsala, Se

Bend, Oregon, United States

• Responsible for growing and managing the Hydro Flask and Osprey Packs brands profitably in the B2B and customization channels of distribution.• Managed over $22 million in sales in 2023 and grew both brands.• Daily development and maintenance of key account and distributor groups across multiple channels through customer visits, emails, phone calls, and video conferences. • Accountable for each brand's monthly, quarterly, and annual budget.• Participation in channel and KA strategic planning and reporting. • Responsible for accurate and timely forecasts by product and account for all sales channels and key accounts.• Order management with domestic warehouses and overseas factories.• Manages and supports a team of three sales assistants and one associate sales manager.

Lund, Skåne County, Sweden

• Accelerated sales development in my region through CRM contact, phone calls, and email. • Identified, evaluated, and negotiated with existing and new business partners. • Increased sales and profitability in my market to meet company goals. • Boosted the customer relationship with the help of Salesforce.

Petaluma, California, United States

• Planned and led all aspects of customer relationship management including product presentations, product assortment planning, promotional analysis, and management, product lifecycle management, and customer negotiations including pricing, terms, promotions, and marketing funds across dealers, distributors, and key accounts. • Oversaw two independent sales agencies through business planning, goal setting, and active measurements. • Business plan development minimizing channel conflicts while maximizing revenue. • Managed, tracked, and reported sales results to the Senior Leadership team weekly, monthly, quarterly, and annually. • Built and formalized forecasts at the category level and reported results monthly to Senior Leadership. • Improved cross-functional communication across all company departments to ensure accounts had the highest level of service and were on point to achieve target goals.

Lyons Falls, New York, United States

• Maintained regular, effective contact with assigned customers headquarters, buyers, and store managers to ensure sales results and maximum customer satisfaction. • Executed effective category management techniques to develop product assortment, promotion, planograms, merchandising, and new product introductions. • Responsible for developing and opening new accounts in-store and online. • Forecasted and updated future planned sales volume and analyzed sales margin data by customer to ensure growing net sales and profitability. • Key Accounts: Amazon, Amazon Canada, AAFES, MCX, NEXCOM, LC Industries, Nation’s Best Sports, Sports Inc. Worldwide Distributors and Mid-States.• Responsible for all trade show coordination, marketing, and management. This included SHOT Show, IWA, NRA, SOFIC, AUSA, NASGW, buy groups plus 50 additional shows.

• Responsible for driving sales and promoting Discovery Education tours to teachers in 10 states.• Optimize territory growth by responding instantly to leads and inquiries from the web and marketing campaigns.• Generating new leads through prospecting.• Identifying and closing key accounts through exceptional customer service.• Through strong communcation skills, responsible for weekly sales forecasting.• Positioning the brand as the #1 educational tour company for students, parents and teachers.

• Sold LaCrosse and Danner leather work boots, fire boots, rubber safety boots and work apparel to retailers and distributors in North America.• Met or exceeded all quotas throughout tenure; part of a team which averaged more than $17 million in annual sales in North America and earned company award in recognition of performance.• Consistently developed strong, sustainable relationships with key accounts and executive decision makers. • Top five key accounts included LN Curtis & Sons, Orr Safety, City of Calgary Fire Department, Wally’s Fire and Fairmont Supply.• Traveled to sales calls, trade shows and conferences to present and sell products.• Supported all aspects of the sales cycle, planning, identifying, prospecting, qualifying and closing new business opportunities.• Forecasted sales growth quarterly.

• Managed East Coast territory comprised of 25 sales representatives, 300 distributors and independent retailers, with combined total annual sales exceeding $4 million. • Instrumental in complete turnaround of under-performing sales team; set higher expectations and instituted individual team-member accountability resulting in 16% revenue increase over 3 years.• Provided training, guidance and feedback for sales representatives.• Increased business planning and account management skills within region.

• Provided account support to customers, sales representative in the field and inside sales team.• Coordinated sales projects such as prospecting and pre-qualifying leads, requests for proposals, generating and distributing sales reports and preparing sales materials.• Managed and sold all closeout inventory for the division.

• Editor with the Total College Sports Network (TCSN)• Primarily responsible for content, design and solutions for many of the official athletic sites that made up TCSN• Interfaced with TCSN clients in a public relations capacity• Worked with athletic departments to administrate and maintain official websites, with a goal to make the sites more productive and marketable through creative solutions• Maintained and updated collegiate websites daily

• Applied leadership and teambuilding skills to train and coach team in practices and games based on the assessment of physical fitness; mental capability; technical and tactical ability• Worked with the head coach in developing daily workouts and game plans• Assisted with game scheduling for the fall and spring seasons• Demonstrated interpersonal skills while recruiting high school prospects year round at tournaments, camps and games• Demonstrated organizational skills while managing team equipment by keeping inventory on existing gear and forecasting needs within the program budget• Ordered and supplied equipment for each athlete and staff member through adidas America• Performed home game management duties during fall and spring seasons• Prepared team travel accommodations

Master'S Degree, Sports Marketing & Administration

Activities and Societies: Graduate Assistant Soccer Coach

Bachelor Of Science - Bs, Parks, Recreation And Leisure Facilities Management

Activities and Societies: Women's Soccer Team