Michelle Boardman Email & Phone Number

Baltimore, Maryland Area

Baltimore, Maryland Area

Oversee day-to-day operations and annual $2 million budget for a department of 45 professionals focused on fundraising and communications. • Design business plans & procedures to drive functionality & efficiency of team in achieving strategic goals.• Manage HR function for high performance team: promote best practices and streamline processes in growing & motivating team.• Lead key marketing initiatives to engage donors & inspire employees: manage launch of new global brand with visual identity system and messaging platform, grow internal giving program by 81% in funds raised and 200% in participation.

Baltimore, Maryland

Consulting on fundraising communications, project management, social media strategy, and website branding.Clients include the Walters Art Museum, The Johns Hopkins University, and Art With A Heart.

Baltimore, Maryland

Lead the development of integrated marketing communications strategies to ensure the Museum’s brand is expressed across channels. • Identify and assess plans and impact against objectives and audience goals. • Lead the creation and implementation of tactics designed to build awareness, increase attendance, and generate earned revenue. • Analyze BMA engagement efforts to achieve maximum return on investment. • Use benchmarking and research to ensure effective execution of marketing initiatives. Evaluate and lead a portfolio of initiatives that further the Museum’s mission in new and transformative ways. • Design projects to advance audience engagement, develop new revenue streams, align the work of multiple departments, and increase visibility for the Museum.• Use program evaluation and metrics to provide a framework to facilitate change. • Define collaborative processes, identify key decision points, and build project teams to create tangible value to the entire Museum.

Lead the development of dynamic, multi-channel communications to build awareness of the BMA’s artistic program of exhibitions and special projects and advance the BMA’s fundraising initiatives. • Guide project teams of 10–12 colleagues in creating innovative, cost-effective marketing campaigns with consistent messaging and branding informed by benchmarking and audience research.• Strategize and oversee creation of philanthropic communications initiatives for the BMA’s successful $65 million campaign including solicitation, acknowledgment, and progress updates. • Establish a grant-funded publications program resulting in increased awareness of the BMA with 13 award-winning titles distributed internationally through major art publishers. Per project revenue of $10,000+ with 50,000 total copies sold. Online publications viewed by 20,000+ unique visitors monthly. • Manage project and department budgets of $300,000 annually based on institutional priorities. Consistently balance budget and exceed revenue goals through periodic review of priorities and quarterly re-projections. • Initiate web strategic planning process with 30 colleagues resulting in a memorable online brand experience with content-rich web and social media. Increase in online traffic of more than 20%. • Conceive an editorial board for the Museum’s members magazine, BMA Today, with content development for 8,000+ BMA Members. Resulted in greater member satisfaction and a 70% decrease in cost.• Direct and align the work of 2 pivotal teams, Creative Services and Image Services & Rights, who support and execute key cross-departmental initiatives.• Guide the work of the BMA’s digital photo studio, increasing awareness and access to the Museum’s image library. Increased department revenue by 55%, decreased costs by 20%.

• Created an ambitious artistic program for the Museum’s collection of 5,000 historic and contemporary textiles of 4-6 thematic exhibitions annually, public lectures, educational programs, and scholarly and exhibition publications.• Expanded exhibition publications through writing and editing scholarly articles and exhibition catalogues, engaging guest authors, and contracting with designers, editors, printers, and distributors of museum publications.• Successfully solicited corporate and private funding for an endowed series of textile exhibitions and publications, as well as special project support; resulted in 50% increase in funding for textile projects and 80% increase in support for textile acquisitions.• Increased recognition for the Museum and increased acquisitions, loans, and gifts of important works of art by establishing a broad network of dealers, collectors, scholars, curators, and artists. • Initiated retail product development of quilt fabrics inspired by the Museum’s collection in partnership with P & B, a textile printing company, resulting in an ongoing revenue stream for the AAM shop.

Ms, Material Culture Studies, Cum Laude

Art history program with focus on cultural history, political science, and statistical research methods • Archival and field research.

Mba, Nonprofit Management, 4.0

Activities and Societies: Beta Gamma Sigma, Business Academic Honor SocietyNonprofit management, strategic planning, innovation.

Ba, Liberal Arts, Cum Laude

Clothing and human behavior, art history, and design