Michelle Bonner Email & Phone Number

Avon, Ct, Us

Specializing in travel & tourism, entertainment, healthcare, financial services, education and more. Responsible for leading the development and execution of strategic innovative, multi-dimensional earned media PR and communications strategies. Oversee the creation and implementation of comprehensive public relations, communications, and marketing plans to increase awareness for high profile clients, organizations and brands. Leverage extensive network of industry contacts to grow relevant media across multiple industries and audiences. Manage crisis communications, provide media training, and serve as a spokesperson for agency clients.

West Hartford, Connecticut, Ct, Us

West Hartford, Ct, Us

Responsible for designing course curriculum for Advanced Broadcast and Electronic Journalism and implementing projects that allow students to gain real-life experience which can be used to build their “resume.” Develop and implement appropriate methods for student success in the course.

West Hartford, Ct, Us

Hired to take agency to the next level, leveraging expertise in multichannel marketing to drive membership growth and enhance program engagement. Assumed diverse responsibilities and served as market research expert for agency. Market and manage public relations for all programmatic efforts and services including competitive summer program with 2K+ enrollees, fitness center promotion, large-scale events, and fundraising efforts. Successfully navigated and overcame legacy mentality to effectively implement strategic changes that yielded high results. Managed team of direct reports across multiple disciplines.• Designed and executive highly effective marketing campaign for the launch of the national branded Youth Mental Health First Aid training in Connecticut, surpassing the expected number of participants achieving an ROI that was more than double initial projections within the first year.• Initiated and managed full rollout of agency rebranding effort, resulting in an 18% increase in agency membership.• Rebuilt email campaign strategy and content from the ground up, focusing on broadening target audiences and tailoring messages to include program offerings and effective sales pitches.• Intensified and diversified communication efforts during global pandemic to include video components, newsletter features, and strategic email campaigns, resulting in greater community connection.• Increased brand awareness to be more inclusive of the community, expand target market, and support agency’s mission.

Consulted with local businesses on all areas of PR, marketing and communication objectives with a focus on crisis management and maintaining organizational reputation. Worked with multiple businesses across all industries. • Developed and implemented key strategic, targeted messaging and brand awareness for personal safety technology startup, securing 200+ media placements within first 11 months of launch.• Launched Kickstarter campaign that led to company being 40% funded in >48 hours and exceeding original timeline by <1 month.

Provided public and media relations advisement, client communication strategies, and composing of press releases. Administered all facets of distribution and outreach, media training, social media content, and crisis management.• Served as company spokesperson, providing effective management of media relations and requests.• Enhanced company’s voice and presence through multichannel marketing.• Provided crisis communication and containment strategies while facilitating resolution of disputed with the public or external vendors.

Bristol, Ct, Us

Anchored daily live shows, including SportsCenter (ESPN’s flagship program), NASCAR Now, Baseball Tonight, NFL Live, First Take

Hamden, Connecticut, Us

Worked with graduate students on writing for broadcast news. Established an environment that enabled students to "workshop" original pieces and receive honest, constructive feedback. Guided discussions and offered insight to students individually and in groups.• Assisted students in identifying opportunities to improve the quality of written work through careful analysis and well-conceived recommendations for improvement.

Atlanta, Us

Anchored daily live shows for CNN and CNN Headline News

Researched, generated and reported on weekly story ideas for the New England Patriots' flagship show, Patriots All Access. Wrote and revised scripts. Devised questions, shaped discussions and conducted all interviews with esteemed guests. Also introduced story segments on special news broadcasts.Selected contributions:• Strengthened coverage and contributed to strong ratings by reporting on pioneering story ideas that provided a broader, more thorough perspective.• Served as a trusted partner to colleagues and earned a reputation for quality, accurate reporting.

Anchored daily live shows, including National Sports Report, Southern California Sports Report and Best Damn Sports Show Period

- Anchored daily newscast- Traveled extensively and reported on Los Angeles sports teams, including the Los Angeles Lakers, Los Angeles Dodgers, Los Angeles Kings, USC Trojans and UCLA Bruins-Covered major sport events, including the NBA Finals and Los Angeles Marathon- Hailed by the Los Angeles Times as the “…first female in the country to ever be named the lead sports anchor in a major television market”

Anchored daily live shows for newscast and special telecasts, including a half hour Sunday night showTraveled extensively covering major sporting events, including the U.S. Figure Skating Championships, NBA playoffs and Major League Baseball playoffs

Produced and anchored daily live shows for newscast and special telecastsRoles also included sideline reporter for UNH hockey and football telecasts and studio host

Produced and anchored daily live shows for newscast and special telecasts, including weekly half hour high school football showActed as fill-in news anchor for two hour morning newscasts

Fill-in Sports AnchorProduced nightly 6 p.m. and 11 p.m. newscasts