Michelle Booth Email & Phone Number

London, GB

London, GB

Taking the leap to leave Lloyd’s to return to study. Ever since I spoke to Jo Howes on her Courageous Leadership podcast, I couldn’t drop the niggle that I was holding on to things out of fear. “Leap and the net will appear” I told my past self on camera. So here I am!With the great provocation (thank you Andy) “what would you do if you couldn’t fail?” I’m.

London, UK, GB

GB

- Responsible for strategic marketing propositions to deliver against bank strategy.- Led ‘Moonshot’ strategy to enable the business to make data informed big bets.- Set up WeAreTomorrow Influencer panel for realtime cultural insights and content creation.- Partnered with Marcus Rashford to co-create NatWest Thrive, a social mobility programme to support.

GB

Led the NatWest Brand and Digital scrum to deliver the new brand platform, visual identity and tone of voice.In first six months:Led Brand performance audit resulting in repositioning to U35 year olds.Delivered the new brand platform ‘Tomorrow Begins Today’, launch campaign, visual identity & tone of voice guidelines, including leadership of team of 23.

Leading the Go-To-Market strategy for Bó, the new companion bank account by NatWest.Insight and brand development of new brand aimed at financial rejectorsDevised internal comms and beta programme to acquire 10,000 customers in 90 daysMost successful corporate PR campaignNegotiated strategic media partnership with Hearst Publishing Developed ATL brand.

Consultant to a number of brands on digital transformation and innovation projects.Sits on the Global Marketing Excellence board for Twinings, having designed and led the global digital marketing training programme.Innovation Consultant & Trainer for the Fund Marketing Academy.Marketing Consultant and Interim Marketing Director for Esme Loans, a new B2B.

GB

Part of a small senior innovation team within RBS, developing digital propositions. Specialising in customer acquisition, unsecured lending, digital payments, loyalty, mobile innovation. Successfully developed three innovation projects, now in pilot; taking them from ideation through to incubation, including securing funding from the RBS ExCo. Digital.

London, GB

Runs a one day workshop for senior marketers on digital transformation. To include:Key industry trends Agency management & renumerationConsumer insight Customer Experience MappingBest practise case studiesInsight tools and analysis KPIs and measurementAgile business process and transformation

Digital Futures is an educational movement seeking to harness the expertise of the industry to train and employ the young innovators, makers and doers of tomorrow, today.By taking bright young talent with a passion for all things digital, business owners can train them in the skills that they want, helping to bridge the rather large gap between education.

Whitechapel, England, GB

Industry leadership: Brand Republic Awards 2015 judge, ISBA digital course leader.Responsible for the digital transformation of the agency. Workshop facilitator: Digital insights, innovation & ideation workshop for M&G Investments marketing department (70+) Digital brand planning: Digital strategy for RSPB campaign to influence MPs in 2015 election.

New York, New York, US

Board level Director responsible for Strategy and Planning Part of the management team to oversee WPP buy-outAgency was voted Revolution Agency of the Year Management of team of fourteen, direct line management of four (UX, Data, Research, Planning)Defined agency’s strategic offer to put planning at heart of process

GB

Key clients: Audi, BBC, Bentley, CheapFlights.co.uk, FT, ITVOverall responsibility of account P&LBoard sponsor (formally GAD) of prestigious Audi account, the largest within the agencyUK agency representative for Audi UK at Audi AG international workshops, championing local market insight as part of centralised digital strategySecured agency involvement in.

London, GB

Pitched and global lead for redesign and online brand strategy for Nokia.com

Joined the start-up with the brief to develop the company to ‘the next level’, turnover and profit grew threefold over the next two yearsRandom Media won numerous industry awards including the BIMA Grand Prix and a BAFTA.

Sydney, NSW, AU

Yell.com Brand strategy and identity. Led innovative digital strategy targeted at young women across the world for for Rimmel London

London, GB

Founder member of the newly formed Tribal DDB.Sourced and managed roster of top 20 web agenciesCreative briefing and workshop facilitation with digital partnersFee negotiation