Michelle Bottomley Email and Phone Number
Michelle Bottomley is a business visionary, board director, author and speaker acknowledged for her contributions to building high performing teams that lift the brand and grow the business focused on creating value for customers and customer value for the business. As a global, c-suite F50 executive with a proven track record of customer-centric growth, she is the Chief Executive Officer of the Modern Growth Exchange, a tech-enabled growth acceleration business providing customer-centric growth tools for go-to-market teams to profitably lift the revenue line. Immediately prior, Michelle served as Chief Marketing Officer for New York Life, Staples, Mercer and Barclaycard. She started her career on the agency side in leadership roles at Bronner Slosberg Humphrey (Digitas Classic), Epsilon and Ogilvy. A fellow with the National Association of Corporate Directors, Michelle has served on the boards of Bose Corp and Own The Room. She is on the boards of the Society of Human Resource Management (SHRM), Prophet and Susan G. Komen. Bottomley has taken courses toward a Ph.D. in Economics from Boston University (ABD) after completing a B.S. in Biology and a B.A. in Economics from Northeastern University.GROWTH VISION & STRATEGY* Led new business target setting for $1B new revenue per year via integrated sales and marketing * Modernized marketing and sales capabilities for F200 firms* Articulated purpose-led vision and strategy for life insurance, retailer and professional services firms* Established segmentation and voice of customer insights, visualization and dashboards* Set connected experience vision, strategy and dashboards at enterprise level and for BUsGROWTH EXECUTION* Designed and managed centralized lead management system to support thousands of sales agents* With NYL, Staples, Mercer and Barclaycard, modernized marketing and sales capabilities * Outsourced tactical capabilities while insourcing those enabling synergies* Launched the Barclaycard brand in the US reducing CPA by a factor of 10 with revenue expansion• Refreshed the NYL brand for the 175th anniversary, enabling agent prospecting, client managementDIGITAL INNOVATION AND COMMERCIALIZATION* Led digital strategy, experiences and businesses to differentiate and grow sales/customer value* Drove e-commerce traffic and site experiences for Staples* Oversaw the first consumer mobile product launch within Mercer (Harmonise)* Led mobile payments and loyalty program design and management for Barclaycardmichellejbottomley@gmail.com | www.linkedin.com/in/michellebottomley
Modern Growth Exchange
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Chief Executive OfficerModern Growth Exchange Jan 2020 - PresentToday’s buying and selling environment remains complex and often rich in data, digital, technology and content. MGX enables Growth Leaders to be an innovative force proficient in using modern tools to attract High Value Customers and retain them longer. We accelerate growth by providing a blueprint and software for customer-centric growth with education, coaching and frameworks that make it easy for cross-functional teams to grow their companies, their customers and themselves.
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Board MemberOpenroad Lending Jan 2022 - PresentFort Worth, Texas, UsEstablished in 2009, OpenRoad Lending is licensed as a direct lender, but works with a network of lenders to match applicants to the best loan and rate for which they may qualify. OpenRoad lending offers auto loan refinancing and cash-out refinancing. It does not offer auto purchase loans. -
Member Board Of DirectorsSusan G. Komen Mar 2021 - PresentDallas, Texas, UsThe SGK mission Is to end breast cancer through research, care, community, and action services, including: educational materials, facts & statistics, screening & detection. Every Dollar You Can Give Helps SGK Get to Our Bold Goal. Donate To Susan G. Komen Today at www.komen.org. -
Member Board Of DirectorsProphet Feb 2021 - PresentSan Francisco, California, UsProphet provides business transformation services that help organizations live their purpose in meaningful ways. With a leading team of brand, business, digital strategy, experience and organizational design experts clients advance from breakthrough ideas to execution with impact. -
Member Board Of Directors, Chair Governance CommitteeShrm Jan 2017 - Dec 2022Alexandria, Va, UsThe Society for Human Resource Management (SHRM) creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally. -
Member Of The Board Of AdvisorsBond Brand Loyalty May 2021 - Nov 2022Toronto, Ontario, CaBond Brand Loyalty solves complex customer challenges with a unique blend of human-centered design, data science, and loyalty mechanics that transforms how brands win, serve, and keep customers. -
Member Board Of DirectorsOwn The Room May 2017 - Aug 2020Montclair, Nj, UsSince founding in 2011, Own The Room has partnered with more than 200 companies in 46 countries and 7 languages, empowering individuals and teams with the breakthrough skills they need to drive progress, increase efficiency, and improve collaboration — all while boosting the bottom line. -
Member Board Of DirectorsBose Corporation Jun 2017 - Jun 2020Framingham, Massachusetts, UsFounded in 1964 by Dr. Amar Bose, the Bose corporation is an American manufacturing company best known for innovating and building high quality home audio systems and speakers, noise-cancelling headphones, professional audio products and automobile sound systems. -
Chief Marketing OfficerNew York Life Insurance Company Jul 2018 - Jan 2020New York, New York, UsLed the talented team responsible for marketing strategy and insights, branding, connected digital experiences, demand generation, field marketing and marketing operations to deliver brand and customer-centric growth. Achieved double-digit YoY gains in key marketing metrics via newly established marketing plan and QBRs geared to support cross-functional collaboration and continuous improvements fueled by in-market testing and learning. Spearheaded analysis and segmentation of client portfolio to enable targeted product and aligned sales/marketing/service go-to-market program delivery. Led digital connected experiences between agents, the brand and consumers to help people feel confident to talk with an advisor and secure the right solutions. Packaged and positioned insurance offerings, as a member of the product advisory council. Set vision and plan for centralizing lead management to enable successful agent conversations. -
Evp, Chief Marketing OfficerStaples May 2017 - Apr 2018Framingham, Ma, UsLed the team that designed and developed Staple’s brand and customer-centric growth transformation. My responsibilities included driving the customer-centric vision and strategy, developing plans to deliver targeted b2b and consumer acquisition, expansion and retention via data, digital and content. Modernized the marketing function to focus on brand differentiation, customer demand generation and customer loyalty through integrated marketing programs and AI-powered omni-channel communications. Established B2B marketing capability and customer portfolio analytics. Staples was acquired by the equity firm Sycamore Partners in 2017. -
Global Chief Marketing & Sales Officer | CmoMercer Jan 2014 - Dec 2016New York, Ny, UsLed the global marketing function, sales strategy, Office of the CEO Communications, Public Relations and Internal Communications. Working with the P&L owners, set client-centric growth vision and strategy, setting annual new revenue targets with integrated marketing and sales initiatives. Contributed to digital business revenue with a new digital vision and prototypes. Developed the brand strategy and launched “Make Tomorrow, Today” purpose-led positioning to unify four lines of business with a visual identity refresh and thought leadership platform. Established brand tracking, growing share of voice from #3 to #1. Elevated colleague communications and knowledge management to focus on client needs-based solutions.Established efficiencies via four global Marketing and Sales Centers of Excellence, maintaining a flat budget with reinvestment in modern marketing and sales capabilities at favorable ROIs. Established marketing ROI metrics with supporting systems to enable marketing investment optimization, delivering favorable return on investmentTransformed field marketing to a demand generation and lead nurturing capability, resulting in incremental new marketing sourced revenue and marketing influenced revenue.Established digital leadership, programs and capabilities enabling world-class business development via social, search, digital product management, Mercer site, e-commerce and client portals. Spearheaded next generation mobile app development to enable better health and wealth decisions by plan beneficiaries. Contributed to digital business revenue.Oversaw internal communications and knowledge management functions to simplify and enable colleagues to deliver client success. -
PresidentZinio Llc 2012 - 2013Barcelona, Catalonia, EsLed the vision, strategy and day-to-day e-commerce operations stewarding a talented team of 120 global employees, managing a $50M P&L to restore profitability after 12 years at negative operating margin. Restructured management team, hiring the CTO, CMO, product management and business intelligence leaders, while working closely with publishers, partners, the Board of Directors and investment banks. Led the transformation to mobile-first experience, exploring new subscription models. -
Chief Marketing OfficerBarclaycard 2008 - 2011London, GbLed the marketing function for a $6B business with a marketing team of 425+, delivering a 5:1 ROMI. Worked with a talented team to launch the Barclaycard brand in the U.S., champion and deliver customer growth, digital marketing and product innovation. Launched the U.S. mobile payments business with an innovative partnership with the Mobile Network Operators. -
Chief Operating Officer, Co-President, General Manager, Client Service DirectorOgilvy & Mather 1998 - 2008New York, Ny, UsCo-led the flagship Ogilvy New York office as Co-President then COO with oversight of 1,100+ marketing specialists working with clients and teams to develop world-class branding, direct marketing and digital experiences for leading brands in transition. A leader on the team that generated double-digit growth via new business, client consulting and response-generating creative. Over four years Ogilvy North America consulting grew 4x. Over 10 years, Ogilvy New York grew 5x and was recognized by Gartner as the leading interactive agency.Led engagements across multiple industries, including financial services, package goods, travel and entertainment. Built capabilities and partnered with some of the world's brightest marketers on American Express OPEN, FM Global, Dove’s “Campaign for Real Beauty” global digital experience. Part of the team that won the prestigious Cyber Lion, the highest award at Cannes International Festival of Creativity (Dove). FM Global campaign honored as B2B magazine's “Best Campaign” of 2008. -
Vice President, Database MarketingEpsilon 1995 - 1998Irving, Texas, UsLed client engagements as Director then Vice President at one of the leading data management, data-driven and loyalty marketing companies. Clients included Amtrak, Dayton-Hudson and Walt Disney World Attractions, among others. -
Account SupervisorDigitas North America 1990 - 1995Boston, Massachusetts, UsStarted as a Marketing Analyst delivering segmentation, test plans, post campaign analysis and customer profile analysis. Tapped to move into marketing strategy role as an Account Executive then Account Supervisor where I led AT&T operator services, pre-paid cards and cellular marketing programs, leveraging data-driven insights to drive customer acquisition, expansion and retention at favorable ROIs. -
Research AnalystLiberty Mutual Insurance 1987 - 1990Boston, Ma, UsPerformed data analysis using relational databases to develop insights for corporate strategy.
Michelle Bottomley Education Details
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Northeastern University, Boston, MaBachelor Of Science - Biology -
Boston University, Boston, MaCourses Toward Ph.D. In Economics
Frequently Asked Questions about Michelle Bottomley
What company does Michelle Bottomley work for?
Michelle Bottomley works for Modern Growth Exchange
What is Michelle Bottomley's role at the current company?
Michelle Bottomley's current role is Growth Advisor | Independent Board Director | Fortune 100 CMO | Digital Leader.
What schools did Michelle Bottomley attend?
Michelle Bottomley attended Northeastern University, Boston, Ma, Boston University, Boston, Ma.
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