Michelle Bowman

Michelle Bowman Email and Phone Number

Founder, Marketing Communications and Content (Interim and Fractional Leader) @ ActionPoint Associates
Sacramento, CA, US
Michelle Bowman's Location
Greater Sacramento, United States, United States
About Michelle Bowman

My career has been guided by a love for making valuable information accessible and engaging —not just a story narrative —but one that goes beyond brand marketing. I build authentic connections and share knowledge. Working with respected leaders in healthcare and technology—like Blue Cross, Hitachi, and Intel—has allowed me to help companies find their voice, define their brand, and reach their goals with clarity and purpose.In my early career days, I had the privilege of working with industry icons like Michael Dell and Bill Gates. Those experiences taught me the importance of listening, understanding, and translating ideas into meaningful, lasting results.I draw on years of corporate, agency, and consulting experience to partner with companies looking to grow and evolve. My approach is simple but effective: listen closely, think creatively, and work collaboratively to make a real impact. I’d love to connect and explore how I can bring your company’s vision and message to life. Contact me or learn more at actionpointassociates.com.

Michelle Bowman's Current Company Details
ActionPoint Associates

Actionpoint Associates

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Founder, Marketing Communications and Content (Interim and Fractional Leader)
Sacramento, CA, US
Employees:
1
Michelle Bowman Work Experience Details
  • Actionpoint Associates
    Founder, Marketing Communications And Content (Interim And Fractional Leader)
    Actionpoint Associates
    Sacramento, Ca, Us
  • Western Health Advantage
    Manager, Marketing Communications
    Western Health Advantage May 2020 - Present
    Sacramento, Ca, Us
    Orchestrated content strategy and creation for integrated marketing programs across all channels to accelerate member acquisition/retention. Simplified complex healthcare concepts for improved understanding and engagement in population health and wellness programs. Responsible for member magazine, provider newsletter (Clinical Connections), and broker and employer newsletters, among other ongoing communications. Collaborated cross-functionally to meet strategic goals and drive successful marketing campaigns.
  • Actionpoint Associates
    Marketing And Communications Consultant/Writer
    Actionpoint Associates Nov 2011 - Present
    Folsom, Ca, Us
    ActionPoint Associates specializing in marketing, communications, and content strategy for healthcare, technology and non-profit industries. Previous clients included Blue Cross and LifeWise, leading cross-functional teams in development of their integrated marketing and communications strategy, as well as implemented member engagement programs, public relations campaigns, and social media content strategy. Garnered 3M impressions and significant member acquisition across AK, WA, and OR. In the technology sector, worked with Wireless Advocates on executive communications and organizational change management. For Revel Consulting and Lester Consulting Group, created business development materials, presentations, and training for non-profit campaign development materials and collaterals.
  • Intel Corporation
    Communications Consultant, Business Management Group
    Intel Corporation Oct 2016 - Mar 2018
    Santa Clara, California, Us
    Following a relocation to CA, served in communications for the Customer Experience Management team (BMG), garnering 80% readership for technology and program announcements. Created leadership messaging, presentations, SharePoint/intranet site content, and organizational change communication. Wrote articles for Intel's global newsletters and developed manager training on organizational change communication. Produced the division's annual report.
  • Hitachi Consulting
    Head Of Ip Content Strategy/Market Development (Intellectual Property)
    Hitachi Consulting Apr 2008 - Jun 2011
    Santa Clara, California, Us
    Recruited internally from the technology and revenue management practice to lead a new, intellectual property/content development team. Created content strategy and process, working with practice leaders to capture best practices and develop digital and print assets for business development. Managed a production staff in developing hundreds of market-ready assets, including articles, case studies, sales materials, webinars, white papers, and presentations.
  • Volt Information Sciences
    Director Of Marketing, Vmc/Volt
    Volt Information Sciences Feb 2005 - Nov 2007
    Buffalo, New York, Us
    Revitalized Volt brand and marketing strategy in technology services. Hired team and successfully launched campaigns that catapulted VMC into a leadership position (doubling revenue within two years). Serving on the senior leadership team, I developed B2B market planning and executed successful campaigns for this Fortune 1000 company. Rebranded the company from an “also-ran” to an industry leader and Microsoft partner.
  • Jpmorgan Chase & Co.
    Vice President Of Communications
    Jpmorgan Chase & Co. Nov 2003 - Feb 2005
    New York, Ny, Us
    Managed a team of writers and web developers in creating and distributing communications for technology division of Chase (then Washington Mutual). Served as executive communications officer for the CIO and seven division SVPs. Successfully distributed time-sensitive technical communications to thousands of employees nationwide and orchestrated ongoing change communications. Recipient of the "Always On" award for helping develop the technology change management program.
  • Waggener Edstrom
    Account Group Manager/Microsoft Consumer Division
    Waggener Edstrom Apr 1991 - Nov 1995
    Initially consulted in the Santa Clara office, recruited and relocated to Bellevue, WA to manage the Microsoft Consumer division team, launching the Microsoft Home brand.

Michelle Bowman Skills

Marketing Communications Strategy Integrated Marketing Corporate Communications Marketing Management Strategic Communications Marketing Management Leadership Strategic Planning Internal Communications Marketing Strategy Content Development Strategic Thinking Content Management Management Consulting Business Development Thought Leadership Content Strategy Customer Relationship Management Coaching Cross Functional Team Leadership Internal And External Communications Brand Development Web Content Change Management Consulting Business Strategy Social Media Writing Enterprise Software Training Social Media Blogging Interim Marketing Communications Planning Written Communication Web Content Writing Content Marketing Creative Content Creation Microsoft Office 360 Blogging Communications Programs Microsoft Word Microsoft Powerpoint Windows Technology Transfer Non Fiction Writer Crm Program Management Online Marketing Media Relations Start Ups Digital Marketing Social Media Marketing

Michelle Bowman Education Details

  • California State University, Chico
    California State University, Chico
    Communications And Marketing

Frequently Asked Questions about Michelle Bowman

What company does Michelle Bowman work for?

Michelle Bowman works for Actionpoint Associates

What is Michelle Bowman's role at the current company?

Michelle Bowman's current role is Founder, Marketing Communications and Content (Interim and Fractional Leader).

What is Michelle Bowman's email address?

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What schools did Michelle Bowman attend?

Michelle Bowman attended California State University, Chico.

What are some of Michelle Bowman's interests?

Michelle Bowman has interest in Animal Welfare, Environment, Arts And Culture, Science And Technology.

What skills is Michelle Bowman known for?

Michelle Bowman has skills like Marketing Communications, Strategy, Integrated Marketing, Corporate Communications, Marketing, Management, Strategic Communications, Marketing Management, Leadership, Strategic Planning, Internal Communications, Marketing Strategy.

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