Michelle Bowman Email & Phone Number

Sacramento, Ca, Us

Sacramento, Ca, Us

Orchestrated content strategy and creation for integrated marketing programs across all channels to accelerate member acquisition/retention. Simplified complex healthcare concepts for improved understanding and engagement in population health and wellness programs. Responsible for member magazine, provider newsletter (Clinical Connections), and broker and employer newsletters, among other ongoing communications. Collaborated cross-functionally to meet strategic goals and drive successful marketing campaigns.

Folsom, Ca, Us

ActionPoint Associates specializing in marketing, communications, and content strategy for healthcare, technology and non-profit industries. Previous clients included Blue Cross and LifeWise, leading cross-functional teams in development of their integrated marketing and communications strategy, as well as implemented member engagement programs, public relations campaigns, and social media content strategy. Garnered 3M impressions and significant member acquisition across AK, WA, and OR. In the technology sector, worked with Wireless Advocates on executive communications and organizational change management. For Revel Consulting and Lester Consulting Group, created business development materials, presentations, and training for non-profit campaign development materials and collaterals.

Santa Clara, California, Us

Following a relocation to CA, served in communications for the Customer Experience Management team (BMG), garnering 80% readership for technology and program announcements. Created leadership messaging, presentations, SharePoint/intranet site content, and organizational change communication. Wrote articles for Intel's global newsletters and developed manager training on organizational change communication. Produced the division's annual report.

Santa Clara, California, Us

Recruited internally from the technology and revenue management practice to lead a new, intellectual property/content development team. Created content strategy and process, working with practice leaders to capture best practices and develop digital and print assets for business development. Managed a production staff in developing hundreds of market-ready assets, including articles, case studies, sales materials, webinars, white papers, and presentations.

Buffalo, New York, Us

Revitalized Volt brand and marketing strategy in technology services. Hired team and successfully launched campaigns that catapulted VMC into a leadership position (doubling revenue within two years). Serving on the senior leadership team, I developed B2B market planning and executed successful campaigns for this Fortune 1000 company. Rebranded the company from an “also-ran” to an industry leader and Microsoft partner.

New York, Ny, Us

Managed a team of writers and web developers in creating and distributing communications for technology division of Chase (then Washington Mutual). Served as executive communications officer for the CIO and seven division SVPs. Successfully distributed time-sensitive technical communications to thousands of employees nationwide and orchestrated ongoing change communications. Recipient of the "Always On" award for helping develop the technology change management program.

Initially consulted in the Santa Clara office, recruited and relocated to Bellevue, WA to manage the Microsoft Consumer division team, launching the Microsoft Home brand.