Michelle Braga

Michelle Braga Email and Phone Number

Founder and Brand Strategist @ CariocaPup
Rio De Janeiro, Rio De Janeiro, Brazil
Michelle Braga's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Michelle Braga's Contact Details

Michelle Braga personal email

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About Michelle Braga

Michelle started her career in tech startups in NYC and has more than a decade of experience in Branding, Marketing, and Digital Products, having worked with clients from different industries in the US, Europe, and Brazil. In 2009, she founded a mission-driven company committed to supporting the sustainable development of the Brazilian Amazon through the carbon markets. Its REDD pilot project was the first of its kind to achieve pre-validation against top certifications, raising interest from major international offset buyers, such as Bank of America Merrill Lynch with whom a Letter of Intent (LoI) was signed. Prior to CariocaPup, she led the digital transformation of a Montessori school founded in the late 70s in Rio de Janeiro, Brazil. As a result, in 2019 the institution received equity investment to expand its operations.

Michelle Braga's Current Company Details
CariocaPup

Cariocapup

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Founder and Brand Strategist
Rio De Janeiro, Rio De Janeiro, Brazil
Website:
cariocapup.com
Employees:
1
Michelle Braga Work Experience Details
  • Cariocapup
    Founder And Brand Strategist
    Cariocapup
    Rio De Janeiro, Rio De Janeiro, Brazil
    View
  • Cariocapup
    Founder And Ceo
    Cariocapup Mar 2020 - Present
    Rio De Janeiro, Brazil
    At CariocaPup we inspire pet families to enjoy life together through pet fashion collections that capture the Carioca ethos of laid-back living, quality, & simplicity.
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  • Meimei Escola
    Digital Marketing Director
    Meimei Escola Jun 2015 - Aug 2019
    Rio De Janeiro Area, Brazil
    Built-up the Marketing and Sales Department through technology and cultural transformation; Having recently been certified by HubSpot, implemented its software, and developed 360-degree marketing and sales strategies and plans based on the inbound methodology; Successfully executed campaigns and helped the School navigate times of economic crisis in Brazil, increased student retention and enrollment rates for 4 consecutive years, and attracted equity funding to finance the organization’s expansion plans.
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  • Meimei Escola
    Digital Marketing Consultant
    Meimei Escola Aug 2013 - May 2015
    Rio De Janeiro Area, Brazil
    Conducted the digital transformation of a private Montessori School's Customer Service; Performed in-depth processes assessment; Identified core activities that would benefit from digitalization; Contracted and implemented third-party digital solutions; Trained employees; As a result increased Customer Service’s productivity, optimized resources, and improved customer and staff satisfaction.
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  • Câmara Brasileira De Comércio Eletrônico
    Sustainability Consultant
    Câmara Brasileira De Comércio Eletrônico May 2013 - Jun 2014
    São Paulo Area, Brazil
    Led the launch of an ESG program for the Sustainability Committee of the Brazilian Chamber of Electronic Commerce, the main multisectoral entity in Latin America and the most representative Brazilian organization in the Digital Economy; Developed sustainability KPIs for member companies such as Microsoft, Correios do Brasil, Yahoo Brasil, Walmart Brasil, Grupo Pão de Açucar and Lojas Americanas.
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  • Code Redd
    Director Of Business Development, Latin America
    Code Redd Jul 2012 - Mar 2013
    Rio De Janeiro Area, Brazil
    As Code REDD Business Developer, reporting directly to the headquarter in California, laid the NGO's groundwork in the region, implementing its funding and marketing strategies; Participated in networking events and conferences as its spokeswoman; Established institutional partnerships with Fortune 500 companies; Created and implemented a successful social media strategy to increase public awareness about deforestation and climate change.
  • Code Redd
    Rio+20 Coordinator, Code Redd
    Code Redd Feb 2012 - Jun 2012
    Rio De Janeiro Area, Brazil
    Coordinated the NGO’s Rio+20 launch; Recruited and managed team of producers, social media, and PR specialists within limited time and budget; Secured Rio de Janeiro’s famous Arcos da Lapa as the launch venue; Established partnerships with local celebrities to increase public awareness about the event; Upon flawless launch for thousands of people, including Rio+20 delegations and C-Suits, invited to join Code REDD as Business Developer.
  • Green Markets Ltda.
    Managing & Founding Partner
    Green Markets Ltda. Jun 2009 - Jan 2012
    Rio De Janeiro Area, Brazil
    Founded a mission-driven company committed to supporting the Brazilian Amazon sustainable development through carbon finance; Established the company as a stakeholder of The Governors' Climate and Forest Task Force (GCF Task Force) to collaborate with recommendations to the emerging Cap-And-Trade Program in California; Negotiated carbon origination contracts with landowners securing over 100,000 hectares for REDD+ offset development in the State of Pará, Brazilian Amazon; Hired international carbon project developer "South Pole" and local staff of forest engineers to establish project’s baseline; Achieved project pre-validation by both VCS and CCB standards; Signed a Letter of Intent for the purchase of the project's future offsets with a major international financial institution.
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  • C-Trade Ltda.
    Director Of Operations
    C-Trade Ltda. Jun 2008 - May 2009
    Rio De Janeiro Area, Brazil
    Provided expert-level business and operational solutions in establishing the regional headquarters for a carbon trading startup. Successfully established a cost-effective and profitable operation built on strong vendor relationships and a strategic network of contacts. Oversaw all aspects of daily operations, including financial and administrative duties as the sole legal representative. Expertly prepared company for potencial investor’s due-diligence process.
  • Link Consulting
    Founder & Consultant
    Link Consulting Jan 2004 - May 2008
    Rio De Janeiro Area, Brazil
    Founded and piloted all “grassroots” efforts for the development of a communication strategy and technology consulting firm. Provided market research, benchmarking analysis, strategy, and product requirements for multinational clients such as Octagon Professionals in the Netherlands, Blackbook Magazine in New York City, and Arjowiggins in England. Recruited and led teams of programmers and UI/UX experts to develop and deliver projects that helped clients exceed their marketing KPIs.
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  • Self-Employed
    Ux/Ui Consultant
    Self-Employed Sep 2002 - Dec 2003
    Greater New York City Area
    Spearheaded all efforts in tailoring custom UX/UI solutions for large clients in education, entertainment and finance, such as New York University and Safra Bank of New York.
  • Foundation Source
    Product Manager
    Foundation Source May 2000 - Aug 2002
    Greater New York City Area
    Led product design and development of initial versions of a web-based platform that automates back-office processes for managing private foundations which enabled the company to establish institutional partnerships. Coordinated branding efforts during company’s early years.
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  • Opus 360 Corporation
    Product Designer
    Opus 360 Corporation Dec 1998 - Apr 2000
    Greater New York City Area
    Planned and participated in the execution of the user interfaces for the startup's online human capital and project management software as well as its virtual workforce. Managed team of designers as the company grew from 4 to 400 people within 9 months. Upon the company’s IPO, joined Foundation Source as Product Manager.
  • Graypeak Technologies/Us Web
    User Interface Designer
    Graypeak Technologies/Us Web May 1998 - Nov 1998
    Greater New York City Area
    Hired by a high-growth network consulting company to create an intranet application UI to optimize hiring, staffing, project management, and billing. Increased employee usage for the company's New York Intranet office by 85% within two months. Invited to join their spinoff - Opus360 Corporation.
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Michelle Braga Skills

Sustainability Entrepreneurship Carbon Markets Start Ups Climate Change New Business Development Carbon Project Management Strategy Corporate Social Responsibility Social Media Sustainable Development Environmental Awareness Carbon Finance Team Management Market Analysis Negotiation Environmental Impact Assessment E Commerce Stakeholder Engagement Business Development Public Relations Environmental Finance Redd Business Networking Online Marketing Renewable Energy Sustainable Business Business Planning Sustainability Consulting Digital Marketing Marketing Business Strategy Competitive Analysis Leadership Social Media Marketing Crm Market Research Marketing Strategy Integrated Marketing Inbound Marketing Customer Relationship Management

Michelle Braga Education Details

Frequently Asked Questions about Michelle Braga

What company does Michelle Braga work for?

Michelle Braga works for Cariocapup

What is Michelle Braga's role at the current company?

Michelle Braga's current role is Founder and Brand Strategist.

What is Michelle Braga's email address?

Michelle Braga's email address is mi****@****.com.br

What is Michelle Braga's direct phone number?

Michelle Braga's direct phone number is +121257*****

What schools did Michelle Braga attend?

Michelle Braga attended Parsons School Of Design - The New School, Ibmec Business School, Management Of Strategic Studies In Science, Technology And Innovation (Cgee), Pontifícia Universidade Católica Do Rio De Janeiro.

What are some of Michelle Braga's interests?

Michelle Braga has interest in Social Services, Children, Latin Dancing, Horse Back Riding, Traveling, Environment, Gastronomy, Oenology, Poverty Alleviation, Books.

What skills is Michelle Braga known for?

Michelle Braga has skills like Sustainability, Entrepreneurship, Carbon Markets, Start Ups, Climate Change, New Business Development, Carbon, Project Management, Strategy, Corporate Social Responsibility, Social Media, Sustainable Development.

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