Manage, coordinate and execute the design, content, layout and distribution of all promotional literature (printed and electronic) including but not limited to: exhibitor brochures; postcards; attendee pieces/brochures; advertisements; banners; fact sheets; invitations; ecards; etc.Responsible for regular interaction and communications with partners, supporters and advisory councils to ensure all parties are actively engaged and being utilized to full potential.Oversee production, planning and execution of attendee and exhibitor marketing / media plans in accordance to budget set forth by COO.Produce and maintain internal reports as required which include but not limited to: monthly website stats reports; post show source code analysis; ecard response reports; click through reports; etc.Management and maintenance of electronic templates, functionality and opt out reports, opt in and out indicators. Seek out and recommend new resources and technologies to enhance and increase all marketing vehicle performances.

Develop graphic design materials for websites, email marketing and social media initiatives.Design and create marketing collateral, flyers, and brochures to support multiple product lines, with market segment-specific messaging. Design innovative graphic materials to align with corporate re-branding, new product launch, and product refresh/re-launch initiatives.Collaborate with clients to execute and convey concepts into visual marketing materials.

Created and facilitated graphic design pitch materials, marketing collateral and RFPs for client proposals. Streamlined production process and developed project refinement to ensure cost effectiveness with client facing materials.Ensured that projects are within budget, productivity is on time, and adhere to established quality guidelines.Assigned the responsibility of the orienting, training, assigning, scheduling, and coaching of employees.Enhanced department and organization reputation by prioritizing new requests for work based on value add and resource constraints.Provided in depth market research utilizing a broad scope of analytical software, which includes ESRI Business Analyst, Salesgenie Real Capital, Lexis Nexis, and Real Quest.

Utilized graphic design techniques to maximize sustainability and growth of the business with our clients.Collaborated in the strategic planning process for marketing projects and presentation aimed at delivering unique solutions to drive continuous improvement and quality.Cultivated cross-departmental partnership to ensure executive level support functions were secured for the EVP of ocean freight.Handled sensitive information used in weekly, monthly and quarterly reporting.

Provided support and assistance in planning, developing, producing, and delivering marketing and communications materials.Developed and managed the communications calendar to ensure timely execution of programs.Used independent judgement to execute marketing inventory plans.Coordinated on-site arrangements for all meeting events, which included negotiation of space contracts, food and beverage orders, audiovisual equipment, and décor.Ensured events were within allocated budget and provided timely reporting of cost and over spend.

Successfully managed and coordinated graphic design projects from concept through completion.Worked closely with clients to create a vision, conceive designs, and consistently met deadlines to ensure overall satisfaction.Conceptualize, designed, and executed print ready marketing material, in addition to managing the organizations website to provide visual satisfaction and ease of doing business.Revamped and reduced production cost of legal / corporate forms, as well as negotiated lower advertising rates for in production publications.

Developed effective media buying strategies aimed at market excellence and visual branding.Negotiated ad space and time slots with various media outlets.Researched market intelligence to aid in product placement and potential growth for new consumable goods and services.Participle in media planning to identify target audience and craft effective campaigns.Formed excellent relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, and media bundles.Monitored purchased media to make sure the advertisement appeared as planned, and billing was accurate and timely