Michelle Buchanan German Email & Phone Number

Round Rock, Tx

Develop collaborative strategy with Dell Client Sales, Center of Excellence (COE), Marketing, and Dell Technologies Microsoft Marketing stakeholders to grow the Dell Client buyer base to support Microsoft OS attach.

Round Rock, Texas, United States

Directing the Client Customer Advisory Council and Sales Advisory Board programs globally for all customer segments with a passion for cultivating strategic diversity and inclusion programs/events for to increase diversity in advisory council programs. I strive to continuously improve our research-based methodology to collect and report qualitative research findings from advisory council engagements. A particular point of pride has been designing and growing a customer-led online user community to network customers and create dialogue with product planners (4,000+ members), including a Trusted Tester Program that establishes an always-ready customer pool under NDA to participate in focus groups, surveys, mystery shopping and product testing that helps shape future product design. Inspired to share my experience and assist my CAB/CAC managers collegues, I created the Dell Customer Advisory Managers group that offers best practice sharing, training and resources to CAC/CAB managers across Dell.

Round Rock, Tx

North America Client Solutions & Client Peripherals Demand Generation and Sales Enablement programs and communications. Designed the product seeding programs and door opener strategies for all NA client campaigns. Managed social media campaigns, drove cross-functional process efficiencies and best practices. Led the Winning Culture Team for Dell’s NA Marketing Organization.

Round Rock, Tx

Round Rock, Tx

Designed and executed go-to-market strategy for Dell Software and Peripherals including marketing communications road map planning, message development, campaign execution and sales enablement activities across Dell’s Public organization.[Michelle German]

Responsible for development of marketing strategy and development and creation sales enablement tools for small and medium business of Dell’s Public segments (Public Transactional Group); including both online and offline direct mail campaigns, promotion creation, and analytics and testing. Responsible for leading and developing a coordinated digital media strategy for overlapping segments, Search strategy, SEO, lead generation, and CRM.[Michelle German]

Designed of over 1,600 promotions for Dell’s Public sales segments featured in numerous print, email and direct mail marketing campaigns. Directed the redesign of a promotional tool to provide sales the ability to create legally approved customer-facing promotional emails. Managed monthly Public transactional email campaign, SFDC campaigns, Global Brand online media campaigns, and special projects lead supporting numerous global marketing initiatives.[Michelle German]

Established the business growth strategy on behalf of all Texas offices to expand the firm’s developing global presence. Developed multi-country proposal/pitch materials for global business, managed all community involvement and sponsorship relationships on behalf of Texas offices and planned/executed all office events, client development events and lunch & learn speaker series.[Michelle German]

Responsible for recruiting for all attorney positions for the Austin office and the development of a firm-wide recruiting strategy, messaging and all collateral materials. Established and enhanced all university relationships with Tier 1 law schools. Planned and executed all office parties, on-campus recruitment events, and lawyer retreats.[Michelle German]

Supported all marketing and public relations efforts, specializing in audience building tactics. Developed student rush ticketing, Longhorn Classics UT Student Organization and ASO BATS Young Professionals Group. Coordinated special events. Wrote press releases, press kits, PSAs, and concert program content.[Michelle German]

Mba, Marketing Management

B.A., Public Relations & Speech Communications

Activities and Societies: Top Graduate - College of Mass Communications, Southwest Texas State Honors Program Graduate, Golden Key.

Education record