Michelle Herl Email & Phone Number

Lenexa, Ks

Oversee the coordination and execution of online & offline strategic marketing communication, lead generation and product training with the goal of increasing sales and promoting brand identity.

Specialized ability to solve problems, organize resources and manage crisis created variety of significant roles at avionics test equipment firm. - Initially responsible for complete redevelopment and creative design of marketing materials, advertising, newsletters, brochures, sales presentations, trade show display systems and website. Coordinated all aspects of promotional publications including research, design development, budgets, presentations, vendor relations, production and administration.- Promoted to Sales Manager assigned to reestablish relationship with neglected Rockwell Collins account. Achieved second highest sales in less than a year. Opened the door into new Rockwell/Collins military sales contracts.- Identified by top management for newly created position as Customer Support Manager. Served as respected customer advocate and company spokesperson at all industry conferences. Managed 7 field service engineers, establishing metrics to track all product installations. Created system and trained employees to monitor quality and close customer complaints through incident handling database. Developed standardized procedures to document hardware and and software modifications of equipment. Skilled at negotiating strategies between marketing, engineering, sales and manufacturing departments to resolve customer issues.

Motivational speaker and trainer; researched, wrote and presented 'Design of Brochures, Catalogs, Ads, Newsletters, and Reports'; 'How to Write, Edit and Design Newsletters'; Successful Project Management Skills'; and the 'Indispensable Assistant." Created model seminar to instruct trainers. Provided onsite consulting for corporations and universities. Consistently at top for high evaluation scores and sales of topics presented.

Managing editor of 9 national real estate franchise newsletters. Responsible for research, writing, editing and layout design. Direct customer interaction. Developed company's first health/fitness newsletter.

Jackson, Mississippi Area

Writer, producer and anchor for weekday morning newscast at ABC affiliate. State legislative reporter for Mississippi House and Senate. Received award for Associated Press Broadcast of the Year 1991.

Writer and reporter for weekly newscasts at CBS affiliate. Also served as camera person and news tape editor.

Writer, producer and anchor for weekday newscast at NBC affiliate. Also served as camera person and news tape editor.

Writer, producer and anchor for weekend newscast. Served as camera person and news tape editor. Began working prior to graduation to ensure employment. Worked weekends while maintaining 18 hour college credits.

Bachelor Of Science, Journalism & Mass Communications

Activities and Societies: Gamma Phi Beta Sorority, I Contributed a Twenty (ICAT), Intramurals

Master Of Business