Michelle Casini, M.A.

Michelle Casini, M.A. Email and Phone Number

Strategic marketing leader with strengths in data analysis, integrated marketing and project management. @ Relearnit, Inc.
Michelle Casini, M.A.'s Location
Clarendon Hills, Illinois, United States, United States
Michelle Casini, M.A.'s Contact Details
About Michelle Casini, M.A.

With 20 years of executive experience in marketing, acquisition, and user experience, I drive impact through deep data analysis and UX research. I have strengths in product marketing, campaign development, UX strategy, and project management, with a niche for serving EdTech partners. Proven ability to unite departments and successfully lead teams in fast-paced, goal-driven environments with creativity, enthusiasm and humor.Go-to-Market Strategy | Digital Marketing | UX Strategy | Lead Acquisition | SEO | Nurture Campaigns UX Design | UX Research | Wireframing | Figma | Prototyping | UX Strategy | Wix | WordPress | WebflowConsulting | Integrated Marketing | Strategic Planning | UX Writing | Advertising | Segmentation Project Management | Event Marketing | Asana | Monday | Atlassian Jira Google Analytics | HubSpot | Marketo | Salesforce | Power BI | Tableau

Michelle Casini, M.A.'s Current Company Details
Relearnit, Inc.

Relearnit, Inc.

View
Strategic marketing leader with strengths in data analysis, integrated marketing and project management.
Michelle Casini, M.A. Work Experience Details
  • Relearnit, Inc.
    Vice President Of Marketing
    Relearnit, Inc. Mar 2023 - Present
    Saint Louis, Missouri, Us
    View
  • Upright Education
    Executive Marketing Consultant
    Upright Education Aug 2022 - Jan 2023
    New York, Ny, Us
    Hired as the Director of Marketing to develop recruitment goals and strategies for EdTech bootcamp startup.Managed several vendor relationships including creative agency, digital media agency, career training partnerships and HubSpot diamond partner.Led projects for CRM enhancements and migration of 12 university partner microsites from Webflow to HubSpot CMS.
    View
  • Everspring Inc.
    Partner Marketing Director
    Everspring Inc. May 2020 - Jun 2022
    Chicago, Illinois, Us
    Developed and executed partner marketing plans for EdTech agency with focus on awareness, lead generation and conversion. University partner programs include Northwestern University, Tulane University, Santa Clara University, William & Mary College, Kent State University and Yeshiva University.Led the marketing team in developing consumer-insight driven brand and marketing strategies with go-to-market campaigns for existing and new program launches.Identified target insights, developed positioning and created traditional and digital campaigns that engaged, informed and motivated students to take the next step in their professional development.
    View
  • Robert Morris University - Illinois
    Dean Of Marketing & Graduate Enrollment
    Robert Morris University - Illinois Jan 2019 - Mar 2020
    Chicago, Il, Us
    Managed $1.2M annual budget and adjusted marketing plans through data analysis with vendors and educational partners to increase student inquiries and enrollment.Increased new graduate enrollment by 22% in Summer and Fall 2019.Built integrated, multi-channel communication plans for all undergraduate and graduate student market segments as well as provided leadership to the design team for execution of innovative marketing strategies.Researched and developed a provisional pathway for graduate students to enroll and persist in the Morris Graduate School, which lead to a 4% increase of acceptance rate.Marketing technology stack includes WordPress, Google Analytics, EMAS Pro, Hootsuite and EZTexting.
    View
  • Robert Morris University - Illinois
    Director Of Marketing
    Robert Morris University - Illinois Jan 2017 - Dec 2018
    Chicago, Il, Us
    Developed and executed communication strategies to university constituents through traditional print, direct mail and digital marketing tactics, such as e-mail, paid search, retargeting, geo-fencing, social media, and SEO.Evaluated customer journey and communication plan to refocus print and email communications on value, distinctions, and engagement opportunities, which augmented applications for Fall 2019 by 10%.Invented SMS text communication plans and utilized digital retargeting strategies to re-engage leads, which led to a click thru improvement of 12%.Initiated a social media strategy which included development of team and production of video content to increase followers by 8% in the first year.
    View
  • Robert Morris University - Illinois
    Director Of Corporate Advancement
    Robert Morris University - Illinois Feb 2015 - Jan 2017
    Chicago, Il, Us
    Originated the Office of Advancement’s strategic marketing plan, which included donor communication flow, annual appeal campaign and partnership development.Communicated effectively with all levels of the institution including the President’s Cabinet and Board of Trustees, students, staff and faculty, as well as external corporations and strategic partners.Spearheaded all aspects of several fundraising events which increased giving year over year by 16%.Collaborated with Advancement Team and built partnerships to secure a $2.25 million federal grant to increase student retention.
    View
  • Robert Morris University - Illinois
    Student Director & Faculty
    Robert Morris University - Illinois Jul 2013 - Jan 2015
    Chicago, Il, Us
    Taught freshman courses and utilized strategic advising practices to improve freshman retention in the College of Nursing & Health Studies by 11%.Redeveloped curriculum of a Quantitative Problem-Solving course to include preparation for Microsoft Excel Certification.Secured medical clearance documentation for clinical rotations and developed retention strategies for medical students to overcome challenges and persist to graduation.
    View
  • Robert Morris University - Illinois
    Dean Of Admissions
    Robert Morris University - Illinois Jan 2007 - Jun 2013
    Chicago, Il, Us
    Directed 40+ employees with operating budget of $2M to grow enrollment of five branch campuses through strategic analysis, reduction of inefficiencies, and increased conversions.Invited to participate by President & Provost for Executive Council, Long Range Planning Task Force, Higher Learning Commission Steering Committee, Admissions Review Board and Marketing & Branding Committees. Developed and led cross-department teams to revamp the student orientation program and increased the enrollment rate of oriented students by 3%.Conducted program planning for on campus summer camps for high school students that met learning objectives through experiential teaching methods.
    View
  • Robert Morris University - Illinois
    Director Of Training And Development
    Robert Morris University - Illinois Feb 2006 - Jan 2007
    Chicago, Il, Us
    Developed training manuals for new admissions professionals.Trained, shadowed and mentored employees to develop training plans to improve performance and meet enrollment goals.
    View
  • Robert Morris University - Illinois
    Director Of Admissions
    Robert Morris University - Illinois Sep 2002 - Jan 2006
    Chicago, Il, Us
    View

Michelle Casini, M.A. Skills

Student Development Higher Education Administration Enrollment Management University Teaching Curriculum Development Microsoft Excel Public Speaking Event Planning Data Analysis Employee Training Non Profit Leadership Admissions Counseling Strategic Planning Report Writing Marketing Communications Student Recruiting Student Financial Aid Academic Advising Microsoft Office Relationship Building Charity Work Non Profit Volunteering Military Training Admissions Leadership Powerpoint Higher Education

Michelle Casini, M.A. Education Details

  • Burlington Code Academy
    Burlington Code Academy
    Digital/Multimedia And Information Resources Design
  • Eastern Illinois University
    Eastern Illinois University
    General
  • Eastern Illinois University
    Eastern Illinois University
    Communication And Media Studies

Frequently Asked Questions about Michelle Casini, M.A.

What company does Michelle Casini, M.A. work for?

Michelle Casini, M.A. works for Relearnit, Inc.

What is Michelle Casini, M.A.'s role at the current company?

Michelle Casini, M.A.'s current role is Strategic marketing leader with strengths in data analysis, integrated marketing and project management..

What is Michelle Casini, M.A.'s email address?

Michelle Casini, M.A.'s email address is mc****@****ers.com

What is Michelle Casini, M.A.'s direct phone number?

Michelle Casini, M.A.'s direct phone number is +170874*****

What schools did Michelle Casini, M.A. attend?

Michelle Casini, M.A. attended Burlington Code Academy, Eastern Illinois University, Eastern Illinois University.

What are some of Michelle Casini, M.A.'s interests?

Michelle Casini, M.A. has interest in Animal Welfare, Children, Education.

What skills is Michelle Casini, M.A. known for?

Michelle Casini, M.A. has skills like Student Development, Higher Education Administration, Enrollment Management, University Teaching, Curriculum Development, Microsoft Excel, Public Speaking, Event Planning, Data Analysis, Employee Training, Non Profit Leadership, Admissions Counseling.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.