Michelle Anzelmo Email & Phone Number

New York, Ny, Us

Lead client relationships, spearhead priority campaigns and drive new business processes. Provide a diverse client base with counsel in thought leadership, media relations, story development, communications and social media strategy. Develop comprehensive and integrated plans that span the communications marketing spectrum. Manage up, down and across by working closely with peers and ensuring team members meet approval deadlines and stay on track with deliverables.

New York, Ny, Us

Managed integrated work across communications, digital, creative and analytics teams and developed communication programming plans and tactics. Supported master narrative projects and brand engagement strategy work. Led creation and review of social media campaigns and stakeholder mapping exercises. Supervised and managed account work performed by junior staff. Acted as day-to-day client contact and managed projects for multiple clients from concept to completion by troubleshooting problems, proposing solutions, overseeing quality and ensuring deadline and budget adherence.

New York, Ny, Us

Contributed to the creation of strategic communications and media plans. Provided communications marketing guidance to clients focused on meaningful technology and science to address societal challenges in energy, manufacturing, transportation, agriculture, health, education and cities. Transformed client announcements, documents, blog posts and case studies into thought-provoking social media content on Twitter, Facebook, Instagram and LinkedIn. Crafted press releases and pitch materials to execute outreach plans.

New York, Ny, Us

Developed communications strategies that fostered client growth and engagement. Worked closely with clients on topics including energy-efficient building materials, solar energy, smart utilities and broader environmental issues. Produced daily trendspotting reports and provided media engagement strategies, pitches, social content and client support. Managed and crafted audience-engaging posts for multiple social channels. Organized internal and client teams to drive activities and deliverables.

Worked cross-functionally between two technology communications teams: Engineering and Privacy/Security. Assisted with the development and writing of a wide range of materials such as analyst lists, blog posts, briefing sheets, Q&As and talking point and helped identify speaking opportunities for engineers. Supported the privacy and security team in building out engaging and readable collateral on how to better protect yourself online and worked with graphic designers to create promotional materials for worldwide distribution. Documented media training sessions with employees on how to present and speak publicly and participated in roundtable conversations with prominent reporters discussing Facebook's commitment to online safety.

Sourced content for timely global events including the 2014 Sochi Olympics, Mardi Gras, Oscars, and the 2014 World Cup in Brazil. Vetted stories on popular Instagram trends, including topics such as building your small business on the platform, trending hashtags and consumer-facing stories featuring inspirational Instagram influencers. Created pitch emails and connected with media contacts, including HuffPost, USA Today, Buzzfeed, People Magazine and Elite Daily.

Composed articles that were distributed in both electronic and print on topics including the student transition into the workplace and tips on how to prepare for an interview. Gained experience in team collaboration in a fast paced environment.

Assisted in producing and establishing the WRTC Alumni Newsletter and Alumni Website. Created readable content for James Madison University alumni to stay connected and informed about new programs and happenings on campus.