Michelle Chaffee Cavalcanti Email & Phone Number

Fort Pierce, Florida, United States

Fort Pierce, Florida, United States

Fort Pierce, Florida Area

Digital Strategy, Copywriting and optimization, Audience Development, Digital Marketing and Analytics, Affiliate Program Development, Social Media and Community Management, Customer Care, Targeted Email Communication, Analytics and Measurement, Display MarketingClient: Lyoness America & Lyoness Canada+Led content marketing, including authoring original branded content for website blog and content shared on Facebook, Twitter and Pinterest.+Optimized content postings based on audience and prior performance. +Grew Facebook page audiences more than 1000% during tenure through organic posting and Facebook ad campaign management. +Responsible for email newsletter copy and creative with promotions featuring coupon codes, company event invitations and new vendor announcements.+Launched, maintained and expanded new Publisher accounts with LinkShare, Pepperjam and Google Affiliate Network, as well as maintenance and outreach for the existing Commission Junction Publisher account.+Optimized affiliate link copy for maximum clickthrough including A/B testing with headlines.Provided Customer Service training, and wrote communications plan for a 12-person department on proper email & phone responses. +Devised crisis communication plans to help minimize financial impact and stabilize client reputation.

Port Saint Lucie, Florida

+Created a cohesive marketing plan to tie-in all marketing channels. +Re-launched multiple affiliate platforms with updated branding and goals.+Planned promotions and created content for advertisement.+Oversaw graphic design for advertisement and product packaging while implementing new brand guidelines.+Created database of branded keywords for SEO, display advertising, and website content.+Optimized display advertising campaigns for increased reach and ROI.+Built relationships to facilitate influencer reach and expanded social media presence.+Expanded retail channels to included eBay and Amazon Marketplace, with products shipping directly from Amazon, as ‘Prime’ eligible.

New York, Ny (Remote)

Created and edited optimized more than 4000 social titles for use site-level recirculation units and social share tools with a goal of increasing clicks, engagement and time on site. +Titles edited were across several topic areas and content types requiring a quick assessment of each article’s topic, potential audience, and article message.+Exceeded performance expectations while ensuring content met all quality guidelines, including length and writing style, with focus on capturing the interest of the audience

Florida

eCommerce & Affiliate Marketing +Led content marketing by authoring company blog posts optimized to drive site traffic and increase social media presence.+Responsible for the launch, maintenance and growth of merchant seller account with the LinkShare and Pepperjam affiliate networks, including individual publisher outreach, publisher newsletters and all applicable program performance analytics driving more than 40% of total company sales.+Crafted branded content for use in marketing materials both online and in stores to support product installations.+Monitored website analytics to track trending products and predict future production needs.+Utilized Magento shopping platform to create and optimize product listings with relevant keywords and verified customer product reviews. +Maintained website feed for RSS, Google Shopping and Amazon Marketplace.