Michelle Chan Email & Phone Number

Greater New York City Area

At Softcrylic, my role as a Martech Consultant is to help clients bring their marketing solutions to life. Whether that involves devising and implementing multi-channel strategies, recommending best practices, optimizing and automating processes or even managing whole marketing channels, the goal of my role is to support clients in realizing their visions and achieving stakeholder objectives.✓ Stand Up Delivery Channels✓ Product Integration✓ Marketing Automation✓ Process Optimization✓ Email Marketing

Greater New York City Area

At Fullbeauty Brands, my role as the Senior Manager of Email Strategy was to lead and enable a team of Digital Marketing experts in achieving business objects and providing optimal user journey for our customers.✓ Project Management✓ Email Marketing with Adobe Campaign✓ Campaign Execution✓ Strategy & Analytics✓ Cross-Functional Engagements✓ Customer Journey✓ Segmentation✓ Process Optimization✓ Deliverability✓ Team Support

Greater New York City Area

Greater New York City Area

• Oversee and coordinate entire email marketing program across 7 brands• Responsible for email deployment, operations, deliverability, and achieving program goals• Communicate between ESP, vendors, creative, IT, and ecommerce to facilitate projects• Launched new reactivation, abandonment, and post-purchase campaigns with strong CVR• Restructured and streamlined email marketing processes to enhance efficiency of program• Introduced new email template that generated up to a 200% lift in revenue from Gmail file• Lead email testing and optimization efforts • Partake in and contribute to weekly email calendar and segmentation planning meetings• Responsible for tracking and analytics and making recommendations to improve program KPIs• Responsible for weekly and monthly marketing, corporate, and financial reporting• Build automated and user friendly Excel dashboards for distribution to top-level executives• Assist in managing monthly budgeting, program pacing and demand forecasting• Conduct competitive analysis and attend email marketing workshops to keep up with industry benchmarks and best practices

Greater New York City Area

• Introduced email strategy that led up to 200% increase in ROI and 80% increase in open rates• Responsible for email deployment, operations, deliverability & performance maintenance• Conducted strategic analysis on an ongoing basis to help enhance email marketing program• Built automated performance Excel report templates to help facilitate data input processes• Supported manager on researching and carrying out strategic plans• Assisted with weekly and monthly marketing, corporate, and financial reporting

Greater New York City Area

• Assist in creating and deploying email marketing campaigns• Research and compiling reports for clients• Manage internal documentation• Conduct testing for optimization of creatives

New York, Ny

• Assisted CCO in strategizing and executing marketing plans• Analyzed marketing objectives and developed new goals & guidelines• Rebranded company’s image to direct company towards a new market niche• Designed graphics and advertisement pieces for company and their clients• Developed marketing ideas for company and their clients• Assisted marketing department in generating new customer leads• Worked well in a team environment and efficiently completed independent work assignments• Creator and author of company’s marketing blog

Brooklyn, Ny

Front Desk Receptionist for Primary Care & Cardiology Physicians• Handle medical front desk in computerized and manual scheduling and health/insurance records supervision• Responsible for handling and managing the continuous flow of information in the health care center• Handle the tasks of organizing and maintaining medical forms and office stationary required for front desk activities• Perform responsibilities of registering patients by following the protocols of the organization• Responsible for checking and verifying the accuracy of medical record and insurance information of patient• Perform essential clerical tasks like faxing, e-mail, and data entry• Manage copayment transactionsOffice Assistant for Billing Department• Responsible for issuing claims, handling the billing claims and resolves the denied claims• Responsible for the analyzing, researching and resolving customer issues• Conducted the research and reconciliation on transactions• Manages the reconciliation of accounts receivable on daily basis• Prepare and distributed customer's invoices and bills• Responsible for issuing billing adjustments and balancing payments and receiptsOffice Assistant for Human Resources Department• Computed each physician’s yearly, quarterly, and monthly benefits• Responsible for keeping track of each physician’s hours, sick leaves and vacation days• Responsible for receiving and responding to vacation day requests and computing physician’s monthly working schedule• Trained new staff members and volunteers in customer service, front desk handling, billing tasks, and clerical skills