Michelle C.

Michelle C. Email and Phone Number

B2B /B2C Marketing Strategy | Account-based Marketing | Demand Generation | Digital Marketing | Program Management | Field Marketing | Sales Campaigns | Software-as-a-service (SaaS, PaaS) @ SAS
Michelle C.'s Location
Singapore, Singapore
Michelle C.'s Contact Details

Michelle C. personal email

About Michelle C.

* Accomplished and results-driven B2B and B2C Marketing Communications professional with extensive International Marketing experience in the Software/SaaS & Cloud Industry. * Solid experience in delivering high-impact enterprise client programs targeted at C-suite Business Executives (CEOs, CIOs. CFOs) through regional industry vertical marketing programs.* Strong background in developing regional demand generation campaigns and content marketing assets.* Developed account-based marketing plans for key clients and joint product launches.* Highly adept with Online Webinar/Webcasting, Marketing Automation software and lead management tools (Eloqua, Salesforce CRM, ON24, GoToWebinars)* Demonstrated proficiencies in strategy planning, project development and digital marketing.Specialties: - Integrated Marketing Campaigns, Field Marketing, B2B Marketing programs, Digital Marketing and Social Media Marketing; Paid Advertising, Telemarketing, Lead Development, Demand Generation; Strategic alliances and partnership; Strategic planning skills; Trade show management; Sponsorship Management; Business development; Client relationship management; Market segmentation and planning; Leadership and manpower resource planning; Branding & brand management; Local image programmes; Public Relations; Media Relations; Communications Strategy.

Michelle C.'s Current Company Details
SAS

Sas

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B2B /B2C Marketing Strategy | Account-based Marketing | Demand Generation | Digital Marketing | Program Management | Field Marketing | Sales Campaigns | Software-as-a-service (SaaS, PaaS)
Michelle C. Work Experience Details
  • Sas
    Regional Marketing Manager
    Sas 2024 - Present
    Cary, Nc, Us
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  • Boston Consulting Group (Bcg)
    Digital Marketing - Certification Program
    Boston Consulting Group (Bcg) 2023 - Present
    Boston, Massachusetts, Us
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  • Talenttrust
    Business Advisory (Pro Bono)
    Talenttrust 2023 - Present
    Singapore, Sg
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  • Opentext
    Regional Marketing Communications Manager, Asia Pacific
    Opentext 2018 - Present
    Waterloo, On, Ca
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  • Adnovum
    Marketing Manager Asia Pacific
    Adnovum 2017 - 2018
    Zürich, Zurich, Ch
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  • Hewlett Packard Enterprise
    Marketing Programs Manager Asia Pacific, Program Manager Innovation Office
    Hewlett Packard Enterprise 2012 - 2015
    Houston, Texas, Us
    Led the development of corporate marketing strategy and global brand image programs to drive profitable growth. Responsible for HP thought leadership programs and managed new products and solutions launches for the enterprise segment. Owns the go-to-market programs with HP’s key global alliances partners. Responsible for the B2B marketing strategy for top tier enterprise accounts to increase share of wallet. Developed annual account-centric marketing plans for several large banks and telecommunications accounts to continually engage clients towards buying the HP brand.
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  • Hewlett Packard Enterprise
    Marketing Manager Southeast Asia
    Hewlett Packard Enterprise 2010 - 2012
    Houston, Texas, Us
    Deliver multi-faceted strategies and programs to position HP Consulting Services portfolio in the Southeast Asian markets. Orchestrated a customer-focused approach to marketing and sales programs through the development of sales program frameworks, account-centric plans/workshops and installed based customer programs.
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  • Imda
    Manager, Strategic Programmes Development
    Imda 2008 - 2010
    Singapore, Singapore, Sg
    Responsible for the planning and development of key marketing programmes and communications strategies to market interactive digital media and entertainment products and services locally and globally.
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  • Ibm
    Regional Marketing Manager, Global Business Services (Formerly Pwc Consulting) - Contract Position
    Ibm 2008 - 2008
    Armonk, New York, Ny, Us
    Responsible for the leadership and development of marketing strategies and programme framework to build market awareness of IBM’s consulting services in the ASEAN region.
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  • Accenture
    Marketing Manager, Asia Pacific
    Accenture 2004 - 2007
    Dublin 2, Ie
    Responsible for the development and delivery of marketing campaigns, strategy planning and market segmentation. Customised and executed global marketing initiatives targeting the Singapore client base and managing brand image campaigns. Managed media relations for Singapore office.
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Michelle C. Skills

Management Business Development Marketing Leadership Segmentation Consulting Relationship Marketing Event Management Project Management Public Relations Brand Management Marketing Strategy Business Strategy Sales New Business Development Crm Cio Advisory Services Executive Reporting Communication Social Media Marketing Media And Entertainment Strategy Cloud Computing Enterprise Software Program Management Strategic Planning Integrated Marketing

Michelle C. Education Details

  • Deakin University
    Deakin University
    Bachelor Of Commerce (Majors: Marketing And Electronic Commerce.)

Frequently Asked Questions about Michelle C.

What company does Michelle C. work for?

Michelle C. works for Sas

What is Michelle C.'s role at the current company?

Michelle C.'s current role is B2B /B2C Marketing Strategy | Account-based Marketing | Demand Generation | Digital Marketing | Program Management | Field Marketing | Sales Campaigns | Software-as-a-service (SaaS, PaaS).

What is Michelle C.'s email address?

Michelle C.'s email address is mi****@****hoo.com

What schools did Michelle C. attend?

Michelle C. attended Deakin University.

What are some of Michelle C.'s interests?

Michelle C. has interest in Environment, Education, Children.

What skills is Michelle C. known for?

Michelle C. has skills like Management, Business Development, Marketing, Leadership, Segmentation, Consulting, Relationship Marketing, Event Management, Project Management, Public Relations, Brand Management, Marketing Strategy.

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