Michelle Fong Email & Phone Number

Melbourne, Victoria, Australia

Melbourne

Projects involved: • Land Development - Arcadia @ Officer• Land Development - Maple Grove @ Pakenham • Land Development - Bluestone @ Tarneit • Land Development - True North @ Greenvale• Led marketing efforts for 4 land development projects across Southeast, West, and North corridors.• Managed a $2 million annual budget, forecasting and reporting on marketing expenditure.• Primary point on coordination and execution of all marketing activations with creative and media agencies.• Collaborate with cross-functional teams - Development and Sales teams to ensure seamless execution of marketing projects.• Submission of UDIA Awards for 2 projects (Arcadia @ Officer – Master-planned Communities and Residential Division Categories, True North @ Greenvale – Residential Division Category).• Organized for the Home for A Cure charity auction.• Oversaw resource allocation, project schedules, and budget adherence.• Identify insights and trends to continuously improve marketing strategies and tactics.• Maintain brand consistency and ensure messaging aligns with the company's brand identity.• Utilized digital channels and CRM for lead generation and customer engagement.

Melbourne, Victoria, Australia

Projects involved• High-rise development - Prospect Box Hill• High-rise development – Millhouse Residence @ Footscray• House and Land Development - Maison @ RochedaleResponsibilities• Responsible for 2 projects (Prospect @ Box Hill, Millhouse @ Footscray)• Handle, design, and coordinate all marketing initiatives by developing ATL and BTL Communications, Online Banners, eDMs, VR, and events.• Planned and executed marketing and creative direction for brand compliance across all projects.• Community Management, including Facebook, Instagram, LinkedIn, Google My Business, and WeChat Marketing; achieved engagement on social media channels +11x within 3.5 months.• Managed $500k budget p.a, forecasted and reported on marketing spent and budget.• Managed and updated regularly on property platforms (REA, Domain, Urban, A&D).• Planned and implemented events such as settlement events and monthly investment talks.• Designed and implemented go-to-market strategies, creative planning, and launching events.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Project involved• High-rise development - Skyline KL (GDV RM1Bil)• 2 Storey Semi-D House - Residence Hills @ Taman Tuanku Jaafar (GDV RM42Mil)• 2 Storey Terrace House – Impiana Villa (GDV RM12Mil)Responsibilities• Led a team of 6 and oversee 2 departments (sales & marketing, credit admin); achieved >70% credit collection within 3 months • Managed and executed projects from inception to campaign optimization, oversee communication with internal and external stakeholders, manage campaign budgets and monitor schedule.• Managed analytics team to perform ongoing market research, competitor intelligence, used data to construct pricing strategy based on the target audience and competitor benchmark• Managed the overall yearly marketing strategy, product and company brand awareness via ATL and BTL Communications• Managed and planned >RM 20Mil annual budget, strategies total spends and allocate budget according to sales and marketing KPI • Developed sales agency commission and incentive plan which contributed RM32Mil revenue in 3 months for Residence Hills project (house and land) and contributed RM900Mil transaction within 1 week for Skyline KL project (apartments)• Managed sales agencies and successfully reduced the marketing expenses by 10% and increased NPBT by 10%• Championed the initiation and implementation of project launching event and achieved RM300Mil transaction during the first 2 days of the internal launch

Kuala Lumpur, Malaysia

Project Involved• The Reach @ Titiwangsa, KL (GDV RM500Mil) • Lakepark Residence @ KL North (GDV RM550Mil)• Legend Heights, KL (GDV 450Mil) Responsibilities• Managed cash flow projection, financial feasibility and budget planning• Designed and implemented go-to- market strategies, creative planning and launching events• Partnered with management team and successfully obtained Bridging Loan worth more than GDV RM380Millions• Identified area of improvement and implemented SOP framework resulted in seamless onsite key handover flow and operation for Vacant Possession and 1st Annual General Meeting, smooth and sustainable operational and communicational flow between internal department• Developed and launched multiple events such as pre-launch, official launching, lucky draw events from planning, managing internal and external stakeholders • Successfully launched and settled 4 projects with a total GDV of >RM1.5Bil

Kuala Lumpur, Malaysia

• Key liaison person with with banks on the empanelment, loan status and disbursement status • Responsible in monitoring outstanding collection and disbursement on timely manner and achieved an increased from an outstanding collection by 80%• Successfully increased the efficiency and effectiveness by implementing Operating System Process Flow between 4 departments (Account, Sales Admin, Marketing & Sales Department)

Bachelor Of Commerce (B.Com.), Accounting And Finance

Activities and Societies: International Student Business Society (ISBS): Malaysia Chapter, University of South AustraliaAWARDS &.

South Australia Matriculation, Accounting, It, Mathematics, Economics, English, 82.85/100

Malaysian Certificate Of Education, Grade 1

EXTRA-CURRICULUM ACTIVITIES 2008 Participant of International Competitions and Assessments for Schools Mathematic of the University.