Michelle Cheng Email & Phone Number

Los Angeles, Ca, Us

New York City, Ny, Us

Team: Brand Strategy & Consumer Engagement Develop key marketing tactics and target audiences for 45+ NBC Entertainment shows (incl. The Voice, Law & Order, One Chicago, America's Got Talent, Saturday Night Live, Night Court, Deal or No Deal Island etc) through strategic analysis of show consumption data, audience insights and demos, show ratings, and concept/pilot testing.

North Bethesda, Maryland, Us

• Spearheaded email automation campaigns and CRM through segmentation and personalization that increased customer conversion rate by 84% and engagement rate by 101%.• Presented high-level insights to C-suite executives and stakeholders on website and social analytics, optimizing landing page performance, user acquisition, and decreasing bounce rate by 4% each month. • Managed brand and public relation content by strategizing brand identity through benchmarking, competitive research, and market trend analysis.

La Mirada, California, Us

• Led all marketing initiatives in designing and managing brand assets across 60+ campaigns, implementing monthly KPIs and creating bi-monthly marketing reports for campaign performance.• Optimized social content through market research and post volume that increased following by 52% on Instagram, engagement rate by 923% on Facebook, and profile visits by 112% on Twitter in 2 months.• Enhanced email marketing campaigns to 500+ corporate employee and 120+ clients with iterative A/B tests that averaged an 82% open rate.

Covina, California, Us

Jetfuel Agency is a full-service digital marketing agency specializing in paid search, paid social media advertising, and web analytics.• Drove ROAS on clients’ Facebook ads accounts up by 20% by requesting assets, refreshing ads, and writing ad copies for 200+ campaigns and ad sets • Analyzed clients' existing lifetime data and rebuilt company’s Facebook business campaign by optimizing budget, engagement, and creating DAM/LAL audiences• Collaborated with cross-functional teams including creative, media, and product team to ensure streamlined campaigns by providing performance updates to 10+ clients.

Irvine, California, Us

MEDL Mobile is an mobile app developer and mobile marketing firm that architects, designs and develops high end, mobile apps for iOS and Android fueled by creativity.• Spearheaded company’s digital presence up by 60% in daily reach and impressions with increased content outflow in social media posts, stories, and blog updates• Enhanced company’s website traffic and visibility by 30% by assisting with the reconstruction and launch of the new website and implementing keywords in SEO titles and descriptions• Increased client partnerships by organizing and assessing potential clients using outbound prospecting lists that helped grow the pipeline by over 300%

La Meno Jewelry is a women-owned and women-operated hand-made jewelry store, aiming to create more job opportunities and fair wages for women.• Tripled collaborations with potential partners by curating and contacting a database of 200+ influencers and companies that generated positive brand image and awareness• Accelerated sales by 20% and increased customer response rate by designing and posting daily social media content of products and analyzing sales performance and trends• Launched a new e-mail marketing campaign using Mailchimp that targeted prospecting and repurchasing customers as well as seasonal promotions which saw 15% increase in click-through rate

Newport Beach, Ca, Us

Celebrate Forever Foundation is a non-profit organization dedicated to provide relationship education and enable social change through the creation of world-class resources for individuals and couples.• Assisted with pioneer of affiliate program by shadowing participating stores’ advertising process and leading small projects within the internal team on the execution of even strategies over 5 weeks.• Increased social media engagement and impression by designing and posting 100+ social media content, flyers, graphics using Canva and Hootsuite• Collaborated with co-interns on analyzing and compiling website development techniques and delivered presentation to supervisor

Master Of Science - Ms, Marketing

Bachelor'S Degree, Business Economics