Michelle Chessler Email & Phone Number

Auckland, New Zealand, Nz

Westminster, Co, Us

Originated the Corporate Communication department to up-level Trimble’s brand, digital presence, communications and modernize the company’s marketing technology and operations. Spearheaded the transformation of the company brand, values and purpose; Introduced internal communications strategy and inventive ‘social’ intranet platform to unify ~13K employee base and cultivate an award-winning culture. Re-launched trimble.com to consolidate dozens of websites into one unified customer experience with data-driven insights and top-of-the funnel lead creation. Led M&A efforts to integrate the marketing strategies for four acquisitions and two divestitures. Fostered diversity, equity and inclusivity as part of the inaugural core team to launch DEI practices; received multiple promotions.

Westminster, Co, Us

• Direct and create the Trimble Construction brand to deliver operational excellence and demand generation across the construction sector. • Operationalize systems, processes and programs to reduce friction in the lead to cash process.• Create global demand center to eliminate wasted time and expenses while improving results• Create measurable omnichannel initiatives to target key accounts, buyers and influencers• Extend Strategic Communications with proactive efforts in Americas and Europe to tell bigger stories and increase overall reach.

Westminster, Co, Us

- Direct and integrate Marketing Communications teams across three franchise businesses within Trimble: Geospatial, Civil Engineering and Building Construction. - Define, recruit and manage cross-franchise functions to up-level marketing execution:- Strategic Communications - Consolidate PR support across the organizations to tell bigger stories, simplify communications, coordinate budgets and increase overall reach.- Creative Strategy - Develop design standards and coordination across the businesses. In-house digital development to reduce dependency on agencies and increase coordination and cross franchise synergies.- MarTech Best Practice - Progress the MarTech stack and capabilities across the organizations. Advance the organization in marketing automation and modern marketing techniques leveraging technology partners and in-house capabilities.

Westminster, Co, Us

Hired to challenge the division's traditional marketing approaches. Provide a fresh-perspective, inspiration and effective marketing programs to forward the Civil Engineering and Construction leadership and revenue and team leadership.Define unified messaging to reposition the division beyond construction technology to civil engineering. Design and execute a broad-based, global campaign to resonate the message. Public relations, web, content marketing, native digital, social, events aligned to new message and visual execution for cross-division effectiveness.Lead acquisition integration efforts of two key acquisitions to Trimble brand and marketing strategies. Represent division on corporate initiatives including branding.

Boulder, Colorado, Us

Led the strategic revitalization of the brand following the company's divestiture from Polycom. With an aggressive two-month timeline, I implemented a comprehensive brand re-launch strategy that breathed new life into the corporate identity, spearheaded multiple website launches, and instilled a fresh set of core values that resonated across the organization.Under my leadership, I built and managed a diverse global marketing team of 15 professionals located in the U.S. and Denmark. Here, I developed and executed aggressive go-to-market strategies that enhanced our global presence and competitive positioning. My strategic foresight was essential in not only rekindling the brand's essence but also in managing the complexities of reputation enhancement and channel trust. The reintroduction of the company was met with renewed confidence, ensuring a seamless sense of brand continuity in the eyes of our valued customers and partners.Overall, during this position, I was instrumental in steering the company through a pivotal transition, setting a solid foundation for sustained growth and market leadership in the telecommunications industry.

San Jose, California, Us

Spearheaded strategic leadership and innovative marketing practices that resulted in significant corporate advancements.My leadership and execution was crucial in directing the go-to-market strategy for the Government, Education, and Medical (GEM) sectors, closely collaborating with Americas sales teams to exceed revenue targets through the development and execution of integrated marketing campaigns, aligned with channel and sales financial goals. I also improved lead generation and conversion efficiency by reducing lead response times to a single business day.Led strategic product launches and advanced go-to-market initiatives that resulted in increased market share for voice and video collaboration solutions. My leadership in revenue-generating marketing initiatives was instrumental in achieving a 10% annual increase in revenue contribution against the US theater revenue targets, underlining the success of the strategic integrated marketing programs I developed for acquiring new logos and engaging qualified lead targets.During this tenure, my focus on strategic implementation, team unity, and targeted marketing programs was transformative, delivering tangible results in revenue growth and market expansion while fostering a culture of collaboration and excellence within the marketing team.

Boulder, Colorado, Us

Transformed and re-launched the brand, significantly reinforcing position as a market leader and amplifying brand visibility. Leading a dynamic team of eight, I spearheaded comprehensive marketing initiatives, ensuring that every campaign resonates with our core values and brand vision.Let the marketing integration of a Danish acquisition that extended our European influence. My strategic guidance was pivotal in navigating the intricate demands of marketing, establishing Spectralink as a coveted local employer in the community.My dedication to excellence and creativity in marketing strategy was recognized by my inclusion in the President's Club and PRSA award distinction for my inventive marketing approach. These honors stand as a testament to my commitment to delivering industry-leading marketing practices and strategies.

Bachelor Of Arts In Sociology And Business, Sociology And Business

Master In Business Administration, Business Administration