Michelle Chessler Email and Phone Number
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Visionary B2B marketing leader with a proven track record that drives brands, revenue growth and high-performing teams.• Strategic Brand Transformation: Redefined company’s marketing strategies by initiating an end-to-end brand transformation; created modernized websites, optimized sales funnel and executed omnichannel campaigns that enhance reach and visibility. • Corporate Messaging: Pivoted brands and corporate cultures to reflect company’s vision, mission, values and purpose to convey why brands do what they do, rather than simply what brands do. Attract and retain new customers and improve customer loyalty.• Strategic Communications: Spearheaded a robust internal, external, and executive communications program at Trimble Inc.; earned 2023 awards including, ColoradoBiz Top Company award, Fast Company Brands That Matter award, and Best Workplaces for Innovators.• Revenue Generation & Operations: Led a highly complex, matrixed organization to operate on a unified tech stack and go-to-market playbook that generated 5.4M marketing inquiries, 1M MQLs, and 33.6k opportunities to yield $1.18B annual revenue.• Leader & Team Builder: Track-record for hiring, developing and inspiring multi-disciplinary, dispersed teams.Specialties: Brand strategy and development, corporate messaging and positioning, demand and lead generation program development, ABM and ROI tracking, digital marketing strategy and execution, public relations, social media marketing, web platform strategy, content strategy, design and development, corporate communications, internal communications, DEI communications, ESG communications, global marketing communications, channel marketing and product launch strategies.
Framecad
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Chief Marketing OfficerFramecad Feb 2024 - PresentAuckland, New Zealand, Nz
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Vice President, Corporate MarketingTrimble Inc. May 2020 - Dec 2023Westminster, Co, UsOriginated the Corporate Communication department to up-level Trimble’s brand, digital presence, communications and modernize the company’s marketing technology and operations. Spearheaded the transformation of the company brand, values and purpose; Introduced internal communications strategy and inventive ‘social’ intranet platform to unify ~13K employee base and cultivate an award-winning culture. Re-launched trimble.com to consolidate dozens of websites into one unified customer experience with data-driven insights and top-of-the funnel lead creation. Led M&A efforts to integrate the marketing strategies for four acquisitions and two divestitures. Fostered diversity, equity and inclusivity as part of the inaugural core team to launch DEI practices; received multiple promotions. -
Vice President, Construction Sector MarketingTrimble Inc. Jul 2018 - May 2020Westminster, Co, Us• Direct and create the Trimble Construction brand to deliver operational excellence and demand generation across the construction sector. • Operationalize systems, processes and programs to reduce friction in the lead to cash process.• Create global demand center to eliminate wasted time and expenses while improving results• Create measurable omnichannel initiatives to target key accounts, buyers and influencers• Extend Strategic Communications with proactive efforts in Americas and Europe to tell bigger stories and increase overall reach.
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Director, Integrated Marketing StrategiesTrimble Inc. Aug 2016 - Jul 2018Westminster, Co, Us- Direct and integrate Marketing Communications teams across three franchise businesses within Trimble: Geospatial, Civil Engineering and Building Construction. - Define, recruit and manage cross-franchise functions to up-level marketing execution:- Strategic Communications - Consolidate PR support across the organizations to tell bigger stories, simplify communications, coordinate budgets and increase overall reach.- Creative Strategy - Develop design standards and coordination across the businesses. In-house digital development to reduce dependency on agencies and increase coordination and cross franchise synergies.- MarTech Best Practice - Progress the MarTech stack and capabilities across the organizations. Advance the organization in marketing automation and modern marketing techniques leveraging technology partners and in-house capabilities.
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Director Of Heavy Civil Construction MarketingTrimble Inc. Aug 2015 - Aug 2016Westminster, Co, UsHired to challenge the division's traditional marketing approaches. Provide a fresh-perspective, inspiration and effective marketing programs to forward the Civil Engineering and Construction leadership and revenue and team leadership.Define unified messaging to reposition the division beyond construction technology to civil engineering. Design and execute a broad-based, global campaign to resonate the message. Public relations, web, content marketing, native digital, social, events aligned to new message and visual execution for cross-division effectiveness.Lead acquisition integration efforts of two key acquisitions to Trimble brand and marketing strategies. Represent division on corporate initiatives including branding.
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Senior Director, Global MarketingSpectralink Corporation Jan 2013 - Jul 2015Boulder, Colorado, UsLed the strategic revitalization of the brand following the company's divestiture from Polycom. With an aggressive two-month timeline, I implemented a comprehensive brand re-launch strategy that breathed new life into the corporate identity, spearheaded multiple website launches, and instilled a fresh set of core values that resonated across the organization.Under my leadership, I built and managed a diverse global marketing team of 15 professionals located in the U.S. and Denmark. Here, I developed and executed aggressive go-to-market strategies that enhanced our global presence and competitive positioning. My strategic foresight was essential in not only rekindling the brand's essence but also in managing the complexities of reputation enhancement and channel trust. The reintroduction of the company was met with renewed confidence, ensuring a seamless sense of brand continuity in the eyes of our valued customers and partners.Overall, during this position, I was instrumental in steering the company through a pivotal transition, setting a solid foundation for sustained growth and market leadership in the telecommunications industry. -
Director, Demand Generation & Field MarketingPolycom Jan 2007 - Dec 2012San Jose, California, UsSpearheaded strategic leadership and innovative marketing practices that resulted in significant corporate advancements.My leadership and execution was crucial in directing the go-to-market strategy for the Government, Education, and Medical (GEM) sectors, closely collaborating with Americas sales teams to exceed revenue targets through the development and execution of integrated marketing campaigns, aligned with channel and sales financial goals. I also improved lead generation and conversion efficiency by reducing lead response times to a single business day.Led strategic product launches and advanced go-to-market initiatives that resulted in increased market share for voice and video collaboration solutions. My leadership in revenue-generating marketing initiatives was instrumental in achieving a 10% annual increase in revenue contribution against the US theater revenue targets, underlining the success of the strategic integrated marketing programs I developed for acquiring new logos and engaging qualified lead targets.During this tenure, my focus on strategic implementation, team unity, and targeted marketing programs was transformative, delivering tangible results in revenue growth and market expansion while fostering a culture of collaboration and excellence within the marketing team. -
Director Of Marketing CommunicationsSpectralink Corporation Dec 1999 - Feb 2006Boulder, Colorado, UsTransformed and re-launched the brand, significantly reinforcing position as a market leader and amplifying brand visibility. Leading a dynamic team of eight, I spearheaded comprehensive marketing initiatives, ensuring that every campaign resonates with our core values and brand vision.Let the marketing integration of a Danish acquisition that extended our European influence. My strategic guidance was pivotal in navigating the intricate demands of marketing, establishing Spectralink as a coveted local employer in the community.My dedication to excellence and creativity in marketing strategy was recognized by my inclusion in the President's Club and PRSA award distinction for my inventive marketing approach. These honors stand as a testament to my commitment to delivering industry-leading marketing practices and strategies.
Michelle Chessler Skills
Michelle Chessler Education Details
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UclaSociology And Business -
University Of Colorado Boulder - Leeds School Of BusinessBusiness Administration
Frequently Asked Questions about Michelle Chessler
What company does Michelle Chessler work for?
Michelle Chessler works for Framecad
What is Michelle Chessler's role at the current company?
Michelle Chessler's current role is VP B2B Results Marketing | Brand Strategy | Demand Generation | Strategic Communications | Thought Leadership | Team Builder | Change Agent.
What is Michelle Chessler's email address?
Michelle Chessler's email address is mi****@****ail.com
What is Michelle Chessler's direct phone number?
Michelle Chessler's direct phone number is +130354*****
What schools did Michelle Chessler attend?
Michelle Chessler attended Ucla, University Of Colorado Boulder - Leeds School Of Business.
What are some of Michelle Chessler's interests?
Michelle Chessler has interest in Cooking, Personally Interested In Skiing, Digital Strategies, Hiking, Pr And Lead Generation Campaigns.
What skills is Michelle Chessler known for?
Michelle Chessler has skills like Lead Generation, Demand Generation, Email Marketing, Go To Market Strategy, Multi Channel Marketing, Marketing Strategy, Marketing Communications, Marketing Automation, Digital Marketing, Online Advertising, Start Ups, Analytics.
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