Michelle Chiles Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas, United States

Nassau, New Providence, The Bahamas

➢ Participate in hotel annual planning process with preparation and development of omni-channel digital marketing and communications strategy, in partnership with cross-functional teams within the Rosewood brand and across Rosewood Baha Mar departments.➢ Proactively manage marketing campaigns and messaging in conjunction with agency partners across all digital channels for Rosewood Baha Mar and Café Boulud The Bahamas to support revenue growth and business goals for both the hotel and restaurant.➢ Develop and/or review all digital and print collateral needed in the marketing of activities, events, and strategic initiatives to ensure alignment with brand guidelines.➢ Lead planning, development, and execution of content shoots for all marketing channels, including the sourcing of photographer/videographer and production team, creation of shot list and schedule, on-site coordination with leaders across hotel outlets, and finalization of deliverables for brand approval.➢ Manage all website updates and content for the resort ensuring all information, promotions and photography are accurate at all times; implement new pages, taxonomy changes, and design elements to align with website performance data analysis, and the latest best practices in SEO and UX/UI development ➢ Contribute to and participate in monthly ownership presentations which include attendance by CEO & CMO of ownership group and Executive Committee for hotel, reporting results, key insights, and future strategy for all marketing channels.

Remote - Austin, Tx

➢ Owner of brand level relationship for agency’s largest accounts (by volume and revenue), overseeing portfolio strategy for omni-channel marketing strategies and messaging within PPC, SEO, Programmatic Media, and Social Media.➢ Supported and managed team of 5 Account and Sr. Account Managers, providing assistance in the management of franchisee marketing strategies and escalation of pain points along with focusing on professional development and career growth for each individual.➢ Identified business growth for accounts with utilization of new digital marketing initiatives & channels and consult with clients on strategy implementation to drive further growth within business goals set at the brand level (eg: enrollments, B2B growth, clients, etc.)

Austin, Texas/Remote

(Previously NextGuest)➢ Lead manager of company’s top revenue-driving and strategic clients, overseeing strategy for digital marketing initiatives (SEM, SEO, Online/Interactive Media), website optimization and CRM/email campaign strategy management.➢ Consult with clients on digital marketing performance in conjunction with onsite customer behavior to provide recommendations on conversion optimization opportunities in multi-channel marketing campaigns.➢ Conduct website A/B test models on site and within booking engine for insights to further drive direct bookings with emphasis on audience targeting & personalization.➢ Manage and mentor team of up to 5 Account and Sr. Account Managers in execution of day to day tasks and portfolio strategy creation, plus career growth and development.➢ Partner with cross-functional teams for implementation of recommended changes to website and digital marketing campaigns.➢ Assisted in roll-out of the latest key account reporting system, working directly with SVP of Business Intelligence on the connection of data sets within Google Data Studio.

Round Rock, Tx

➢ E2E eCommerce manager for Dell Displays category (TVs, monitors, projectors) and peripherals.➢ Online team liaison for customer satisfaction (CSAT) data analysis for drive of innovation on Dell.com through content personalization tactics and/or user flow adjustments.➢ Responsible for end-to-end Displays category performance and optimization which included BMS, General & Personalized Content Strategy, Sales, & more serving as key leader interface between all Dell internal teams.➢ Lead manager for internal search optimization, resulting in an incremental $14K in revenue/month.➢ Developed category go-to-market strategies for all previously managed category product portfolios and new product launches.➢ Analyzed market trends and competitive landscape for merchandising gaps and optimization opportunities within on-site customer journey by audience type.

Austin, Tx

➢ Created faceted navigation strategy for a portfolio of 20+ retailers with a focus on subjective, in-person shopping experience elements for more personalized experience – drove incremental revenue of +$7M➢ Conducted market analysis for the optimization of client go-to-market strategy for faceted navigation and taxonomy➢ Key driver for strategy tool technology development - managed from idea creation through execution➢ Liaison between client and UX/IT team for integration of machine learning capabilities of the product➢ Managed Industries: Technology, Home Goods, Beauty, Educational Supplies, Apparel & Jewelry

Grand Hyatt San Antonio / Hyatt Regency San Antonio

➢ Revenue: $125,000-$1M per transaction, Northeast / Financial / Pharmaceutical➢ Managed portfolio of total bookings of over $6M per year ➢ Represented Hyatt with key accounts to promote the brand awareness and adoption➢ Interacted with hotel and city executives daily for partnership in city-wide conferences from client initial interest to conference execution

Austin, Texas Area

➢ Conducted market analysis in the tax & payroll industry with a focus in at home child care➢ Developed a go-to-market strategy for the international expansion of Care.com's tax and payroll service➢ Presented plan and market recommendations to company C-Level Executives

Masters Of Business Administration, Business

Activities and Societies: Spring 2013 MBA+ Team: Care.com formerly Breedlove & AssociatesCompleted the Texas Evening MBA Program, May 2015

Bachelors, Recreation, Park And Tourism Sciences

Activities and Societies: HFTP - Aggie Chapter, RPTS Aggie Reps, Phi Kappa PhiMagna Cum Laude Undergraduate Research Scholar