Michelle Wells, Cfe Email & Phone Number

• Create local store advertising plans for 36 franchise locations, working directly with the franchise owners• Create and manage local store advertising plans for 12 corporately owned locations, working directly with the Manager of Retail Operations• Plan budgets for multiple programs for both franchisees and corporately owned stores• Visit franchise locations to execute advertising plans and assess the status of each initiative • Control, in its entirety, the financing program for all 80 U.S. locations, working directly with Synchrony Financial to manage enrollment, rebate programs, advertising and in-store point of purchase materials• Manage the Associate Car Dealer Program for all 80 U.S. locations, creating newsletters, email deployments, in-store promotional materials and LinkedIn advertising campaigns• Develop, from beginning to end, the booth display and promotions materials for the NADA Convention & Expo (National Automobile Dealers Association)• Create and execute customer retention programs through direct mail and email campaigns• Planned all grand opening events for newly opened franchises• Lead the redesign of the in-store décor for all 80 U.S. locations

• Partner with Regional Sales Manager and Product Specialists to create and implement growth of 36 franchisees• Develop and implement projects using a variety of on and offline advertising tactics• Evaluate effectiveness and ROI of marketing initiatives• Manage advertising substantiation files• Report monthly web traffic, invoice count and retail sales results of all U.S. Operations and assigned franchisees• Visit stores to ensure marketing initiative execution and follow up where needed • Lead and coordinate all local and national events, including charity outings and regional seminars

• Coordinate all customer retention marketing programs for the 12 corporately owned Ziebart locations with follow-up • Under the direction of the Director of Marketing, assist in evaluating the effectiveness and the ROI of initiatives• Lead and coordinate all local events, including charity sponsorships

• Coordinate all customer retention marketing programs for the 12 corporately owned Ziebart locations with follow-up

Rochester Hills, Mi

Technically train dancers ranging from 5 years old to 18 years oldChoreograph routines for all age groups

Troy, Mi

• Managed social media for SVS Vision and SVS Safety• Assisted at off-site radio commercial shoots• Assisted at off-site photo shoots

Troy, Mi

• Developed marketing plan for final project• Created a radio spot for a women’s market• Tracked Google Business reviews• Researched target audience and their behaviors • Created a logo

Assist and lead activities and performances for the Radio Disney groupChoreograph dances for small and large groups of childrenDesign apparel to promote business salesAdvertise and sell apparel to customers