Michelle Wells, Cfe Email & Phone Number

• Create local store advertising plans for 36 franchise locations, working directly with the franchise owners
• Create and manage local store advertising plans for 12 corporately owned locations, working directly with the Manager of Retail Operations
• Plan budgets for multiple programs for both franchisees and corporately owned stores
• Visit franchise locations to execute advertising plans and assess the status of each initiative
• Control, in its entirety, the financing program for all 80 U.S. locations, working directly with Synchrony Financial to manage enrollment, rebate programs, advertising and in-store point of purchase materials
• Manage the Associate Car Dealer Program for all 80 U.S. locations, creating newsletters, email deployments, in-store promotional materials and LinkedIn advertising campaigns

• Partner with Regional Sales Manager and Product Specialists to create and implement growth of 36 franchisees
• Develop and implement projects using a variety of on and offline advertising tactics
• Evaluate effectiveness and ROI of marketing initiatives
• Manage advertising substantiation files
• Report monthly web traffic, invoice count and retail sales results of all U.S. Operations and assigned franchisees
• Visit stores to ensure marketing initiative execution and follow up where needed

• Coordinate all customer retention marketing programs for the 12 corporately owned Ziebart locations with follow-up
• Under the direction of the Director of Marketing, assist in evaluating the effectiveness and the ROI of initiatives
• Lead and coordinate all local events, including charity sponsorships

• Coordinate all customer retention marketing programs for the 12 corporately owned Ziebart locations with follow-up

Rochester Hills, MI

Technically train dancers ranging from 5 years old to 18 years oldChoreograph routines for all age groups

Troy, MI

• Managed social media for SVS Vision and SVS Safety
• Assisted at off-site radio commercial shoots
• Assisted at off-site photo shoots

Troy, MI

• Developed marketing plan for final project
• Created a radio spot for a women’s market
• Tracked Google Business reviews
• Researched target audience and their behaviors
• Created a logo

Assist and lead activities and performances for the Radio Disney groupChoreograph dances for small and large groups of childrenDesign apparel to promote business salesAdvertise and sell apparel to customers