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I have a mind that easily understands systems. When you understand systems, you have a roadmap to understand just about anything.
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Marketing EnablementFirst MidBloomington, Il, Us -
Marketing Technology; Data Insights; Voice Of CustomerFirst Mid Jun 2022 - PresentMattoon, Illinois, Us -
Information Technology Specialist / Digital Marketing Program ManagerCountry Financial® May 2013 - May 2022Bloomington, Il, UsProgram Manager on the organization’s first and then second Agile Trains, both consistently performing at or above benchmark standards for Say/Do ratios and Business Value delivered over a 5 year period This requires I understand the full suite of products available and how they fit into the big picture to determine the path of least resistance toward creating digital experiences that meet the needs of various internal and external audiencesThen I have to translate all that stuff into work units to deliver compliant, scalable, flexible digital componentsAlso:Oversee implementation teams utilizing VersionOneFacilitate, negotiate, coordinate, and communicate back in, out, up, down, across, and any other direction requiredIterate and optimizeDefine and lead execution of short and long term strategies across paid, owned, and earned digital properties and the enterprise, agency, and vendor systems that support, enable, facilitate, or obstructDigital/Tech Products Managed Commercial Life Farm/Crop Home Auto Country Trust Bank Annuities Claims Customer Service Agency Systems Marketing Systems Billing Systems Reporting SystemsServe as multidisciplinary subject matter expert, point person, translator, resource manager, mentor, and decision maker across disparate teamsPivot between high level strategic planning and tactical solution management on a dime -
Senior Digital StrategistNfusion Mar 2011 - Apr 2013Austin, Tx, UsPromoted to Senior after 3 months in a new role, at a new organization, in a new state, on the opposite side of the Client/Vendor spectrumManaged a Rock Star team of women who have gone on to do great things at IBM, Comcast, Facebook, and TikTok (among others)Clients:Austin Convention and Visitors Bureau What You’ve Heard is True CMS Implementation Information Architecture Comerica Bank Sharepoint as a CMS Integration Paired with Accenture Information Architecture Content/Design AnalyticsSamsung Smart TV campaigns / landing pages Parallax scrolling Exceptionally tight delivery timelinesAIG Strategy and creative Website redesign of subsidiary company Architecture/ content / Search Engine OptimizationSTARLIMS CMS replacement Content architecture Interactivity in web design CiCi’s PizzaTaleoBJs restaurantsTwin Peaksand moreManage multiple client relationships at strategic and tactical levels Define, develop, and promote interactive marketing strategies that align with client and organizational goals and resourcesDefine and manage requirements, including but not limited to process documentation, use cases, wireframes, architecture, and media/content Manage the scope, budget and implementation of multiple, simultaneous interactive projects Work effectively with creative, media, technology, and account service teams to ensure quality of deliverables Stay abreast of emerging trends in web technology and interactive marketingI also rolled in a giant hamster wheel bubble thingy on the shore of LadyBird Lake. We had a margarita machine that day too. Our IT guy drove the drink cart every Friday. Good times… -
Senior Web & Usability EngineerCountry Financial Oct 2008 - Mar 2011Bloomington, Il, UsHired in at Analyst level; promoted to Senior Defined and led delivery of digital/interactive components for marketing events, search engine optimization efforts, social media programs, and life events campaigns Ensured web initiatives aligned with corporate strategy Championed the use of metrics to assist in decision making Developed and maintained documentation of visual, functional, and technical design/development specifications, flows, and related processes -
Senior Marketing AnalystCountry Financial Jul 2000 - Oct 2008Bloomington, Il, UsHired in at Associate level. Promoted through to Analyst and then SeniorPartnered with a Sr. Strategist, Sr. Technologist, Sr. Finance partner, and some very funny consultants to design and implement a variety of core strategic, multiyear, multichannel programs - many which are still running today.Ran and co-ran multiple strategic, creative, and technical workshops with senior executives. Read hundreds of pages of financials. Worked 14 hour days for a long long time. Met with record executives and flew on the itty bitty jet with some other rather tall people. Provided leadership and project management to cross‐functional teams for marketing, operational, and technology projectsDefined metrics, communication plans, deliverables, milestones, costs, and schedule for each project component Provided recommendations to senior management based on extensive research Assisted in annual project planning through opportunity analysis and cost benefit analysis Interviewed, selected, and managed 5‐10 interns per semester -
Auto / Home UnderwriterCountry Financial Jul 1999 - Jul 2000Bloomington, Il, UsEvaluated potential and existing clients for rating placement across multiple property and casualty products (auto, tenant, home, motorcycle, watercraft, etc)Responsible for “specialty” categories such as classic vehiclesCross trained on home products prior to being recruited to become a founding member of the original “Internet Development team” (now “Digital Experience” team) Consistently outperformed enterprise standards for efficiency (personal= 111%) and accuracy (personal = 99.6%) on all departmental audits Championed and led efforts to improve efficiency and processing time, such as removal of outdated subjective “yellow light” system triggers for review of applications -
Auto Rating SpecialistCountry Financial Sep 1998 - Jul 1999Bloomington, Il, Us -
Logistics CoordinatorThyssenkrupp Materials Na, Copper And Brass Sales Division Jan 1998 - Jan 1999Southfield, Mi, UsServed as hub logistics coordinator for trucks moving copper and brass materials across the nationThey let me use spreadsheets and once my boss friend taught me to drive the semi in the parking lot. He also inspired me to get a motorcycle license, which I later did by taking a 3 day Motorcycle Safety course at Illinois State UniversityThis job did not help with my already existing south side of Chicago proclivity for foul languageI also served as 3rd level support / quality control / risk prevention informally for another very much bigger trucking company once upon a time but I was only 5, so…I did learn about claims investigations, loss prevention, OSHA, HIPAA, Always Leave an Out, and the South side of Chicago culture there tho It’s fair to say my experiences in Logistics are where I fell in love with Excel spread sheets and data. Visio Flow charts came later -
Lead BaristaStarbucks Oct 1994 - Nov 1996Seattle, Wa, UsRotated through as lead responsible for teams running from opening to closing hours which meant waking up at 4am some days after going to sleep at 3am while taking self-funded coursework at the College of DuPage and then Illinois State University and working 1-3 other jobs at the same time for much of itMade all those fancy drinks from memory via the old cup strategy before they put drink identifier words on the cups. Managed inventory. Ran a register. Ate a lot of baguettes. Managed daily and weekly accounting and bank deposits. Learned about market positioning and growth at the height of company expansion while running day to day operations on the ground for one of the busiest / most profitable locations in the nation: Downtown Naperville / Jefferson St. and cross-shifting in Downers Grove, Wheaton, and other Naperville locationsParticipated in espresso drinking contestsOrdered and arranged delightful merchandise displays in the spirit of “it’s all about the experience”Danced to Reservoir Dogs and Pulp Fiction soundtracks while sweeping and drinking from a foamy latte at closing time -
HousecleaningHome Neat Home Jun 1995 - Aug 1995Cleaned McMansions. With my mom -
Delivery DriverPizza Hut Jun 1995 - Aug 1995Plano, Tx, UsI think this is self evident -
Cosmetic SalesCosmeticcenter Sep 1992 - Oct 1994Managed register and inventory. Sold makeup
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NannySelf Employed Jun 1992 - Aug 1992Satellite Beach, Florida, UsResponsible for feeding, entertaining, and keeping not one, but two rather small children alive to assist a really cool hippie mom who was also an anesthesiologist working 12-14 hour days
Michelle C. Education Details
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Illinois State UniversityMba Coursework -
Illinois State UniversityPsychology And English -
College Of DupageGeneral Studies -
Waubonsie Valley High School -
Immaculate Heart Of Mary High School -
Our Lady Of Charity
Frequently Asked Questions about Michelle C.
What company does Michelle C. work for?
Michelle C. works for First Mid
What is Michelle C.'s role at the current company?
Michelle C.'s current role is Marketing Enablement.
What is Michelle C.'s email address?
Michelle C.'s email address is mi****@****ail.com
What is Michelle C.'s direct phone number?
Michelle C.'s direct phone number is +130982*****
What schools did Michelle C. attend?
Michelle C. attended Illinois State University, Illinois State University, College Of Dupage, Waubonsie Valley High School, Immaculate Heart Of Mary High School, Our Lady Of Charity.
What are some of Michelle C.'s interests?
Michelle C. has interest in Health.
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