-Led SoftServe’s global team of 11 content creators in content development, strategy and operations to ensure quality, brand consistency, technical accuracy, messaging alignment and production efficiency.-Established and led global content strategy to support business objectives, boost engagement, increase reach and drive leads across 12 industry verticals, leading to a 60% increase in content engagement rate.-Created and led an Editorial Board, connecting siloed stakeholders across global teams (e.g., design, multimedia/video, digital marketing, field marketing, campaigns, account-based marketing, public relations, analyst relations, research & development) and aligned them to one overarching content strategy, eliminating ad-hoc content creation unsupported by an SEO and/or marketing campaign.-Scaled content operations, including establishing editorial best practice guidelines; prioritization aligned with business goals; defined content offerings and templates; content lifecycle standards; SLAs; roles and responsibilities; a refined content intake and production process; data analytics reporting; and more.-Adopted Gen AI tools to support content creation speed, variety and quality while maintaining the human touch to preserve SoftServe’s unique voice and point of view. -Coached staff to maximize their skill sets and achieve goals aligned to corporate strategy.

-Led global, strategic, omni-channel marketing campaign targeting C-suite executives to promote Apptio executives' thought leadership, boost audience engagement and generate pipeline opportunities. Increased contact engagement by 193% YoY.-Collaborated directly with C-suite leadership to deliver thought-leadership content from the CEO's POV.-Led brand campaign promoting the company's unique value and building its reach and reputation to a global, multi-industry audience via multiple channels across stages of the buyer journey.-Developed messaging for all Apptio campaigns to ensure a uniform tone of voice across global content.

-Led a team of two managers in content development, web content strategy and corporate communications. Coached staff to maximize their skill sets and achieve goals aligned to corporate strategy. -Created and led an Editorial Board, bringing together siloed stakeholders across global teams (e.g., campaigns, digital marketing, field marketing, sales development, corporate communications, analyst relations, public relations, design, product marketing, customer marketing, account-based marketing) and aligning them to one overarching content strategy.-Established and directed holistic, data-driven editorial content strategy for the marketing organization to build pipeline; increase brand awareness; foster deeper engagement with prospects, customers and partners; and drive efficiencies and continuous improvement. Prioritized content across teams, channels, geographical locations and format types based on corporate strategy.-Created and managed quarterly editorial calendar to ensure alignment to the Board's strategic vision.-Revamped blog, including planning/production processes, roles and responsibilities, content strategy, web design, visual identity, promotional strategy and KPI tracking. Achieved 20% increase in time on homepage.-Developed blog guidelines and best practices to ensure a uniform tone of voice and style and the highest-quality output.-Developed and executed communications strategy for acquisition of Cloudwiry, including external, internal and partner communications.-Reviewed content, including short- and long-form collateral, social media posts, blogs, webpages, event content, industry thought leadership, video, case studies and more, to ensure quality and brand alignment.

-Led a team of two managers to develop strategic, multi-channel communications campaigns to promote key organization initiatives to a variety of audiences, including members, prospects and profession influencers.-Developed communications strategy for the company’s top change-management initiative, CPA Evolution. Led multi-channel campaign that drove 50K+ users to EvolutionOfCPA.org, solicited feedback from 3,000+ stakeholders and achieved social engagement rates more than 3X industry average.-Developed award-winning Valentine’s Day campaign, an annual global social-media effort that in its first year achieved 30K+ engagements, a 344K+ reach and 2,300+ new followers to organization Facebook pages.-Leveraged one video to develop eight assets, minimizing production time and budget, for social campaign that achieved 94K+ video views and a 3.57% LinkedIn click-through rate (more than 4X company average).-Led member communications for highly sensitive, politicized project (CPA Evolution), ensuring messaging alignment and collaboration across internal teams, profession influencers, media and partner organizations.-Led cross-functional squad of technical experts and content creators in content development.-Oversaw development and execution of strategic communications campaign to promote the organization’s diversity, equity and inclusion (DEI) initiatives to the accounting profession.-Oversaw creation of a global ambassador program to elevate key Association messages via influencers. -Led development of campaign deliverables such as videos, social media, blog posts, articles, quizzes, infographics, Facebook/LinkedIn Lives, podcasts, reports, FAQs, email newsletters, talking points, messaging and more.-Developed staff to help them grow their strategy, critical thinking, leadership and people skills.

-Promoted after 16 months for exceptional content creation, project management and editing skills.

-Developed and managed strategic content marketing campaigns for global technology, healthcare and pharma clients.-Wrote and edited content such as blog posts, social media, website content, editorial plans, bylines, email newsletters, case studies, white papers, e-books, webinars, press releases and more, conveying complex topics in a clear way.-Oversaw all social media efforts for clients, leading one client to gain more qualified leads in 24 hours than they typically had in a month.-Collaborated with clients' internal marketing teams and subject matter experts as well as freelancers to execute campaigns.-Served as the agency’s internal Google Analytics and social media expert, creating monthly reports to measure the impact of blog and social media strategies for clients and the agency.-Managed Crossroads’ blog and social media strategy.-Secured media coverage and byline placements for clients in the Triangle Business Journal, The News & Observer, Dow Jones, The Wall Street Journal, Yahoo Finance, WRAL TechWire, MedCity News, Clinical Leader, Emergency Medicine News, Xconomy, BioPharm Insight and more.-Clients included Clinipace Worldwide, Bioclinica, Clinverse, Bivarus, TopQuadrant, Invicara, BioResource International and more.

-Increased traffic from 1.4 million monthly unique visitors to 3.5 million.-Edited and provided direction for sponsored content for brands such as Microsoft, UGG, LUNA, Chipotle, Reebok, Pepsi, Intel, Amtrak, Merck and more.-Planned, assigned, top-edited and scheduled all national content (40+ articles per week).-Conceptualized, planned and launched LGBTQ+, “Ask a Collegiette” and "Real World" sections to expand audience.-Led a team of seven section editors, 40 contributing writers and four interns.-Wrote and assembled nightly e-mail newsletter sent to more than 41,000 subscribers.-Created new social media strategies to maximize engagement.-Oversaw content syndication with publications such as USA Today and The Huffington Post.

-Edited the Life section of Her Campus, the #1 national online community for college women.-Assisted writers with their articles and staying on deadline.-Pitched and wrote style, beauty, health, love, life, career and high school articles.-In February 2013, wrote "What It's Like To Be In College, As Told By Our Favorite Disney Characters," the most-read Her Campus article of all time, which also largely contributed to the highest traffic day in Her Campus history at that time.-Article "The 12 Best College A Cappella Groups in the Country" was the fourth most popular article on the site for September 2012 despite being published the last week of the month.-Multiple articles appeared in The Huffington Post and USA Today College.

-Wrote national articles on a variety of topics. Wrote blog posts for the national news and fashion blogs.-Conducted research for, wrote copy for and fact-checked Her Campus's 2012 College Rankings, which appeared in Boston.com, The Charlotte Observer, Glamour and NBC25 in Michigan.-Managed Facebook, Twitter and Pinterest accounts with Hootsuite.

Wrote articles about style, beauty, health, love, campus life and careers for the UNC-Chapel Hill chapter of Her Campus, the #1 online community for college women. Her Campus UNC is one of the four largest Her Campus chapters.

Published in The News & Observer, The Herald-Sun, The Cary News, Southwest Wake News, Blue & White magazine and The Reese News Lab.

ZEITGEIST Magazine is a publication of UNC-Chapel Hill's School of Journalism and Mass Communication and was created by a team of student journalists. ZEITGEIST analyzes Internet culture and trends. The magazine was published in print and on an iPad app, which can be downloaded for free here: https://itunes.apple.com/us/app/zeitgeist-magazine/id586990507?mt=8-Wrote three articles (one FOB, one BOB and one well story) for the magazine.-Worked as a content editor and copy editor.

Helped teach three English classes at a French high school.

Pitched and wrote articles covering the arts on campus and in the surrounding area. The Daily Tar Heel is an independently run student newspaper published five days a week with an estimated readership of 38,000.

-Reporter for The Cary News and Southwest Wake News, two of The News & Observer's bi-weekly community newspapers. Also did reporting on a daily publication schedule for The News & Observer.-Pitched and wrote articles for a variety of beats, including breaking news, enterprise, community government, community news and features. A majority were front page articles for The Cary News and Southwest Wake News.-Article "$7 Goodwill store painting is worth more like $1,600" was picked up by The Associated Press.-Took photos for articles and edited copy.-Assisted with marketing strategy for Dealsaver, which offers coupons for restaurants and services in the Triangle area.