Michelle Castillo Email & Phone Number

Menlo Park, CA, US

Designing human-centered experiences for diverse audiences.

Oslo, NO

• Global digital marketing at Zoom-funded startup: growth marketing, performance marketing, SEM, PPC, Shopping and Display, paid social, SEO, and product marketing.
• 100-day milestones: 85% improvement in ROAS, 45% increase in web traffic, 454% improvement in website speed, 4.4mil YouTube video views, over $1.1mil website revenue, 56:1 ROAS (eComm).
• 300-day milestones: Over $8mil website revenue, 355% improvement in conversion rates, 25:1 ROAS (eComm).

Beijing, CN

• Global social media management, new product launches, brand strategy, brand visual identity relaunch within a multi-billion dollar, Sequoia US-backed startup in a regulated industry. Delivered corporate and employer.
• During my tenure, RELX Technology increased net profits to 109M RMB from previous year deficit of -2.87M RMB.
• Decacorn start-up achievement of IPO at 30bil RMB valuation.

Cupertino, California, US

New York City, US

Responsible for digital content across WarnerMedia’s web, mobile, gaming and Apps platforms, from content creation and digital strategy to building deeper audience relationships via engagement and personalization for WarnerMedia’s digital products. Fueled on insights, data and analytics, I deliver creative content strategy across varied technology products.

• Targeting user traffic and subscriber growth across the Sassy Media Group portfolio of digital products, I drove creative content strategy, digital marketing, UX and engagement, omni-channel distribution, strategic.
• +4300% growth for one-day Post traffic on SassyHongKong.com
• +11,576% growth in one-day Post traffic on SassySingapore.com
• +39% growth average for email lead generation across Sassy Media Group
• +102% improvement on page download speed key metrics, SassyMamaHK.com
• +439% Increased social media referrals (Facebook mobile referrals up +1957% on SassySingapore.com)

Singapore, Singapore, SG

Management of all digital platforms for Expat Living Publications across Singapore and Hong Kong, including Expat Living Singapore, EX Magazine, LIV Magazine, and Expat Living Hong Kong. Responsibilities include overseeing the digital team, content production, leveraging client relationships, and business development. Improved traffic by over 700% within a.

Fornebu, NO

• Partnered with UNICEF and CyberSAFE, I developed an authority book for parents in the emerging markets of Myanmar, Pakistan, India, Thailand, Malaysia and Bangladesh on how to use the Internet with their children.
• Worked with Dr. Rich Ling to produce "The Social World: Making the right connections - the benefit in social networking and social media" for Reach Magazine, Telenor.Publications: "How to Talk to Your Kids about the.

New York, US

Singapore, Singapore, SG

Launched family and kids’ lifestyle brand. A founding editor, planned editorial calendar, managed a team of writers, drove marketing campaigns, and wrote columns and recurring features. Analyzed market trends for content and sales, increased ROI by developing editorial brand, served as public relations representative at HoneyKids Asia events, industry.

Mumbai, Maharashtra, IN

• Led the content development charge for over 50 regional channels in over 12 languages throughout Asia, Middle East and India.
• Oversaw all aspects of program development from inception to completion including the production of pilots, new series launches and presentation tapes.
• Liaised with all regional STAR programming teams for synergy support in content development creative initiatives. Provided information and manage various requests from NewsCorp global programming teams.
• Provided international entertainment experience to regional marketplace.
• Reinforced creative relationships both regionally and globally with studios, broadcast networks, new media houses, media agencies, corporate sponsors, and production companies.
• Attended major entertainment content conventions and markets. Initiate and oversee global development trends.

Burbank, CA, US

Burbank, California, US

Burbank, CA, US

US

TV Development Coordinator and Assistant to Conrad Riggs - Partner to Mark Burnett: Exec Producer The Apprentice (NBC); CoEP Survivor (CBS); EP Rockstar (CBS); CoEP The Contender (NBC); EP The Restaurant (NBC); EP The Casino (FOX). Coordinated production and development needs for five simultaneous productions. In addition to creative development, I.

New York, New York, US

Actualized new ideas for scripted and non-scripted primetime broadcast networks in addition to alternative cable formats and strip syndication formats. Participate in overseeing THE SHIELD from the television studio perspective. Created and maintained division development report, built writer/director/producer database, project tracking database and pitch.

Los Angeles, California, US

Responsible for assisting in the handling of all network aspects within Current Programming for all scripted drama, comedy and animated series. Reported to Senior Vice President, Current Programming.

China Master Of Business Administration (Mba), China Business

Mini-Mba, Digital Marketing, Social Media Marketing, Gamification And User Engagement

Femgen Fellowship: Women'S Studies

Linguistic, Comparative, And Related Language Studies And Services

Bachelor Of Arts (B.A.), Political Science

Bachelor Of Arts - Ba, Sociology