Michelle Morgan Email & Phone Number

- Leads a cross-functional team of veteran product designers & developers to create omnichannel experiences for startup entrepreneurs and enterprise clients.- Leads intensive design sprints utilizing senior design talent for rapid ideation and execution of research, strategy, and product conceptualization. This facilitates a unique approach to alignment with cross-functional teams to identify differentiated opportunities and achieve key business and targeted user outcomes while adhering to user-centered design and human-centered design methods.- Directs and reviews all design activities and deliveries for clients ranging from Fortune 5s to startups as well as public-private hybrid organizations for teams including research, strategy, content, user experience, and visual design. - Led Information Architecture redesign of collateral to support the credit card rewards program for a major hospitality company in parallel with a visual redesign effort.- Redesigned e-commerce Product Detail Pages (PDP) and Product Listing Pages (PLP) for MasterLock (EU) to implement a standard design system, revised search categories, and fully responsive design.- Managed the UI redesign of a freight parking MVP. Our team created a design system, rewrote instructional text, and strategically redesigned the screen real estate for minimal re-development.- Led the user experience (UX) design and managed the team to deliver a rebrand and website redesign for an industry-leading finance & insurance compliance company.Facilitates team workshops to guide startup founders through the process of presenting their ideas to advisors, investors, and first customers.- Redefined our scoping process for legacy product redesign requests. Prospective clients have expressed deep confidence in our business insights based on the presentation of this strategy.

Atlanta, Georgia, Us

Bringing together my experience with startup strategy and experience design to deliver the first and best marketing metadata management SaaS solution.

Atlanta, Georgia, Us

- Adjusted scoping and estimating process to document resourcing and delivery assumptions. This created a throughline from the original game plan to the sprint-by-sprint execution and reduced resourcing conflicts and client objections to change orders.- Designed the business intelligence dashboard MVP for a logistics Delivery Service Provider (DSP) operations and management team. We productized their data analysis of truck telematics to optimize team performance and cost avoidance. This design reduced the time to compile and analyze from ~7 hours for 9 stations to a consolidated issue task list within 5 minutes of data being available across all management roles.- Integrated business design into our UX team practice using the Business Model Canvas process for a supply chain startup client. Design team members reported a greater understanding of high-level business goals and the connection between business requirements and user experience.- Led research and strategy, and directed the UX redesign of a regional furniture retailer’s e-commerce site utilizing a developing design system from their internal team. Priorities included mobile-first design & the integration of the store experience into the web.- Implemented a project framework to execute a series of 1-week sprints with investment-ready startups to execute new website design, investment pitch collateral, and rebranding including renaming.- Creative direction and strategy for the brand identity of a supply chain startup. Created initial brand strategy, developed options with the brand designer, managed the client selection process, and created collateral for a capital raise.

Atlanta, Georgia, Us

- Led strategy for an omnichannel design & digital transformation roadmap to align a fast-growing freight and logistics company ($1B ARR) using a rapid design thinking sprint concept. The workshops included stakeholders across technology, sales, operations, marketing, finance, legal, and customer service.- Led design, strategy, and client management client teams through an extensive customer journey mapping and service design project for a freight and logistics company. Our team of 2 UX designers interviewed 80 customers and stakeholders. Our strategy included 11 digital experience tactics and 6 key decision-making points in the customer journey.- Piloted the use of UI cards for project scoping to help technical teams increase effective communication of experience and functionality needs to design teams. This proved especially useful when a functional product was built without an experience design team or user research - using this visual language allowed for the co-creation of the user-centered product flow while maintaining integrity with the MVP functionality and feature set.- Led the introduction of User Interface (UI) cards into the workflow of our design team to reduce gaps in alignment between client, design, and development teams. The scope approval process was shortened from ~2 weeks to 1-2 days with client teams. Our team reduced the occurrence of “scope creep,” unaccounted-for scope conversations, and unapproved Change Orders.- Led strategy and design with a cross-functional team (strategy, content, UX, visual design, development) to deliver a consolidated website with 5 key customer tools to shift initial client interactions from personal interactions to digital. 90 days after launch, the sales team reported that in-person conversations required to close a first transaction went from 5 to 2, sales roles were handling 2x the client relationships, and sales conversations with unqualified customers dropped dramatically.

Atlanta, Georgia, Us

- Led redesign of F10 legacy business intelligence portal for Net Promoter Score data with a team of two (2) UX + UI designers using agile methods with our development team and an internal (client) development team. The client team had a 90% adoption of the tool in the first 30 days after launch. The client team won a JD Power award for customer service based on hitting their internal target of addressing negative customer reviews within 48 hours.- Created large-format visualizations of NPS data segmented by customer service center locations to communicate goals, progress, and wins for each team. This was also installed in the lobby of the executive offices.- Executed an internal office mission and direction project with another designer including individual interviews, alignment workshops, and prioritization workshops for a refresh of the office direction. Our team collected and analyzed more than 3000 data points collected from a team of 25.- Led office-wide audit of the project delivery process to address communication and coordination inefficiencies and improve handoffs.- Conducted 1:1 meetings with all design team contractors across the agency & coached design team members in weekly sessions to utilize the expertise of teammates to fill in skill gaps.- Created cataloguing system and process for design to dev handoff including visual annotation system. We shifted to a combination of high-contrast annotations and adjusted to a consistent writing format for content with a numerical system to connect with the task-tracking system. We saw “missed annotations” go from ~30% of all notes to zero missed items within two (2) sprints.- Led experience design of an online customer pricing tool for a national automotive repair group. This project was launched during the pandemic as part of their “no contact” service initiative.

Sebastopol, Ca, Us

Contributing writer for OReilly’s 97 Things Every UX Practitioner Needs to Know, edited by Dan BerlinMy chapter is "Make Learning a Part of Your Design Process" about creating a framework for learning as a process in your design career.Published June 2021Order yours at https://amzn.to/3fNC5AM

Atlanta, Georgia, Us

- Executed the user experience design for two (2) large corporate websites with work including global language needs, coordination of regional content strategies, and mobile-first design of data tables for investment fund information.- Independently created a Customer Journey Map to facilitate the orchestration of a group of projects for a flooring manufacturer to better understand the customer mindset and create cohesion across a range of design efforts.- Designed customer metrics dashboard (including social media and NPS scores) for a large public utility company with improved visualization and role-based views.- Participated in a systematic team effort toward UX maturity by integrating a user-centered design process into the creative workflow alongside visual design for a stronger customer experience. by expanding research, user testing, and customer interviews.- Designed a jobs portal for a major regional utility company that recruits high school students to join a technical education pipeline program leading to engineering programs at major state universities.- Redesigned the Shaw Floors dealer portal to leverage research indicating peer learning was the most important aspect of interacting. The redesign prioritized franchisee profiles, marketing case studies, and learning opportunities with a calendar.- Implemented collaborative design methods with visual design lead to conceptualize & design a mobile-first design for a flooring selection tool to replace an in-store experience for Shaw Floors.- Redesigned the e-commerce store user experience for Cracker Barrel to update branding and incorporate a streamlined, modern look for Product Listing and Product Detail Pages.- Assisted Sr UX architect with extensive user testing for a data portal redesign. Work included the design and implementation of a full range of methodologies - including mediated and unmediated testing, analyzing data, and presenting research findings.

- Established a local workspace community based on collaboration, innovation, and design thinking in the Grant Park neighborhood of Atlanta. - Responsible for overall business strategy, cash flow management, program development, partnerships, and advisement of membership on business development issues.- Created the first resource map for the entrepreneurial ecosystem in Atlanta to help founders connect with support, learning, and professional expertise in the areas of financial investment, human capital, physical space, and educational programs.- Worked with 250+ entities in some advisory capacity & provided introductions and programming for approximately 1000+ entities from startup to corporate level non-profit to develop sustainable revenue streams and migrate team mindsets around change.

- Built and maintained an Office Hours Program with 200+ mentors in legal, finance, media, and coaching. In the first year of this program, $350,000 of professional expertise was provided for the startup community.- Designed a suite of programming based on design thinking tools within a methodology of critique and inquiry to create highly interactive learning environments. Programs included Expert In Residence & Serial Entrepreneurs Mentors with match-making questionnaires, Sales Classes based on Improvisation and acting techniques, charette-based business plan workshops & design review critiques with serial entrepreneurs. An additional emphasis is placed on developing and utilizing local talent to encourage long-term economic development benefits. Programs are non-sector and generally applicable to all stages of a business where growth is desired.- Created a business plan review based on the design critique model. The Burning Plan program hosted a monthly pitch review for a team seeking investment with an invite-only critic bench and an average audience of 60 people. Launched in July 2010 with 56 total presentations.- Organized and managed 4 separate year-long program series, 2 business accelerator programs (HFHI, Founder Machine), and 3 incubator programs (Village Capital, Ice House & Idea Lab) along with individual and small group coaching for founders. We were the first SE team & location to offer the Kauffman Icehouse Entrepreneurship program. Our team designed the pilot program Habitat For Humanity International’s social enterprise incubator with a Global SIG cohort of 10 countries.

New York, Ny, Us

- Supported a class of 16 students to complete a 10-week professional training course covering the full range of UX disciplines, practices, and tools—from the field and analytical research to high-fidelity deliverables and interactive prototypes, and everything in between (UX Process, User Research & Personas, Usability Testing, UX Analysis, Information Architecture, Interface Design, Wireframing, Prototyping, Analytics and Optimization, and Mobile UX). - For the last 4 weeks of this session, I was the primary instructor with support from 2 UX directors from Atlanta agencies. - Coached students on team dynamics by using growth mindset strategies, actively using design thinking methods while explaining the process, coaching students in presentation methods and design to find their own style, creating an environment for supportive critique, and helping students acclimate to a critique process, and- Directed students through capstone projects. This included client meetings, customer discovery, project planning, and client presentations in addition to UX design methods.- Expanded student networking opportunities with local design professionals from 1 project & portfolio review to all mid-project and final reviews (10 total). This offered deeper feedback and exposed students to substantially more mentors and hiring opportunities.

Owner. Working as sole practitioner and with other designers focusing on primary residence and vacation projects (including new construction, restoration and adaptive reuse), farm structures, estate site planning. Small development work in suburban areas and small towns around Atlanta to identify sites for commercial rehabilitation and adaptive re-use projects incorporating urban conditions for town centers and reinforcing strategies to promote walkability and infill or reweaving or existing city fabric.

- Established a local coworking community as part of the global network of HUB spaces. This was one of the first coworking spaces in Atlanta as part of a global network of spaces focused on supporting social entrepreneurs to establish investable companies with a range of business models to further environmental sustainability and equitable labor models. - Developed a network of locally interested impact investors. - Participated in the transition of the global network from a privately owned parent company to a network of founders with a management team.

- Responsible for translating the social enterprise sector development work of HUB to the local context & creating a common language and community through programming. - Created the Social Enterprise 101 lecture series in partnership with Gray Ghost Ventures.- Led community design process with membership. - Designed events plan to engage corporate Intrapreneurs and local Sustainability communities in knowledge community programs.- Established a newsletter to provide social enterprise content to our prospective membership, supporters, and allies. Grew this newsletter from 0 to 12,000 subscribers in 12 months with a team of two.- Ran design thinking workshops to introduce to the Atlanta startup community and create a business environment that was accessible to creative entrepreneurs.

Project Designer & Document Strategist. Designed interactive gaming exhibits in museums and entertainment venues, including the International Spy Museum in Washington, DC. Translated ideas of Director and staff into Graphic Reference Manual including images, colors, equipment and found objects for design and construction. Designed interior spaces for participant experience and produced Construction Documents. Enlarged vocabulary and method of communicating design goals through graphic specifications for artist’s work.

- Directed a 10-person team to write the plan for a regional think tank to establish an environment of cross-cultural thinking for Arts, Economic Development, Health & Environment within the redevelopment of City Hall East (now, Ponce City Market). - Wrote the plan for the Academy of Sustainability & the Environment. Developed a revenue strategy for the non-profit entity including a donor and events strategy. - and coordinated efforts and information for funding applications for philanthropic foundations. - Built a list of committed partners for programming and research projects. - Presented the project to individuals and organizations. - Established a network of clients, partners & potential tenants to give physical manifestation to the Medici cluster concept and created a shared innovation lab with sustainable revenue.

Project Manager and Project Architect. Developed documents for restaurant and mixed-use condominium projects. Oversaw construction of restaurant and provided ongoing design consultation for owner through initial opening. Developed philosophy and mission statement for organization. Organized and expanded marketing tools for Business Development.

- Developed and taught in community and state programs that develop student interests in architecture and design.- Implemented a new studio-model program for gifted & advanced high school students based on the design-build Rural Studio at Auburn. Students built a full-size 2-room structure as a group project in 4 weeks.- Improved student experience by structuring the curriculum students’ skill development with project goals aligned to design exploration. A visiting critic noted: “Her approach to teaching and talent for lively investigation and discourse created an unusual and refreshing place, provocative ground for her students, as well as those of us that had the opportunity to teach with her.”

New York, New York, Us

Project Architect for new construction in conjunction with historic preservation, adaptive reuse projects and new construction. Developed and managed master plan study for NYC 2012 Olympic Bid (Equestrian and Mountain Biking Facilities) and prospective use studies for historic buildings at University of Cincinnati.

Intern and Project Architect. Responsible to senior partner regarding projects from small commercial to large institutional and commercial from initial client contact through construction administration. Implemented system of internal office project review to encourage brainstorming and critique from all staff for ongoing projects.

Bachelor Of Architecture, Architecture

User Experience Design Immersive

Ms, Morphology