Michelle Cody Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Introduced transformational change to how Bell markets to Business Customers. Put the customer first with a new framework for our messaging and improved content quality, delivery timelines and engagement. Introduced account based approach to how marketing was supporting sales – highly targeted customer engagement programs with segment & industry appropriate offers with feedback loop to enhance sales enablement assets. Created a results focused culture with clear objective setting, tracking… Show more Introduced transformational change to how Bell markets to Business Customers. Put the customer first with a new framework for our messaging and improved content quality, delivery timelines and engagement. Introduced account based approach to how marketing was supporting sales – highly targeted customer engagement programs with segment & industry appropriate offers with feedback loop to enhance sales enablement assets. Created a results focused culture with clear objective setting, tracking and reviews to optimize outcomes. Creatively utilizing technology to evolve how the team works together to support Sales & Service organizations. Show less

Owned and executed overall strategy for brand, demand generation and customer retention across all customer segments (SMB through to Enterprise), including media purchasing ($30M budget) for multi-channel campaigns, creative direction, social media marketing and sales channel programs. Focus on cost effective leads and sales channel conversion rates allowed us to support an increased level of activity with 30% less budget.

Toronto, Canada Area

Established a social presence for Rogers for Business (Facebook, LinkedIn and Twitter), a content management platform to enable content engagement, a CMS platform for our websites to improve traffic to lead conversion and a world class MarTech stack to support the customer buying journey and lifecycle management.

Leading the Digital transformation of the Enterprise Business Unit Marketing team. Establishing the key components required for an effective lead generation engine for the Sales teams.

Manage Zoocasa Brokerage, an on-line and mobile real estate agent referral service (with 1M monthly visits) with a $20M operating budget. Focused the business on key revenue drivers (agent referral business) to accelerate growth

Developed a digital marketing expertise at Zoocasa that enabled significant growth in the business across all KPIs (visitors 6x, leads 5x, deals 5x). Grew traffic, leads and engagement via marketing tactics on line (SEO/SEM), Display, Video, Mobile App Download & Social media marketing.Leveraged a Test, Learn & Optimize approach at Zoocasa and as a result developed new ways to drive leads and engagement within Social Media.Developed multi-year business plan for Zoocasa that… Show more Developed a digital marketing expertise at Zoocasa that enabled significant growth in the business across all KPIs (visitors 6x, leads 5x, deals 5x). Grew traffic, leads and engagement via marketing tactics on line (SEO/SEM), Display, Video, Mobile App Download & Social media marketing.Leveraged a Test, Learn & Optimize approach at Zoocasa and as a result developed new ways to drive leads and engagement within Social Media.Developed multi-year business plan for Zoocasa that became the basis for annual budgeting ($11M operating budget in 2014, $20M operating budget in 2015).Delivered quarterly multi-channel marketing campaigns; including Digital, Social Media, Radio and Sports sponsorships (Blue Jays, TFC & CFL). Show less

Instituted planning and post mortem processes at Public Mobile that allowed the company to more profitably promote their product suite, increase subscribers and significantly reduced churn (by 50%).

Owned the overall P&L for this portfolio. Created a culture of accountability by instituting monthly product reviews to ensure programs were delivering results. Strategic leadership resulted in a new priority status for the data portfolio (messaging and smart devices) and a doubling of the overall revenue contribution of the product suite.

Led the development the DSL product line which was a new line of business for the organization. Marketing lead for NorthPoint Canada, joint venture between Call-Net Enterprises and NorthPoint US, developed the launch strategy which included product definition, pricing, and forecasts.

B.Sc., Electrical Engineering

Finance For Non-Financial Executives

Executive Marketing Program