Traveled nationwide to manage the setup, sales days, and tear-downs for Fabletics x Varsity Spirit events.

Led local audience development strategy by executing a high volume of in-person and virtual events centered on compelling topics in tech, business, entrepreneurship, data, UX design, DEI, and professional development.

General Assembly is a global educational institution empowering individuals to find work they love.

Lead social media influencer marketing strategy for client programs.Engaged and built strong relationships with influencers, bloggers and talent in a variety of verticals.Negotiated and executed paid blogs/sponsored posts, and engaged with talent to produce content live at events. Crafted pitches effectively communicating client message/asks.Proactively identified angles and pitched customer, product, vertical and/or issues-based storiesEstablished and built relationships on behalf of Speakr through events. Social media obsessed - always on top of industry trends, the latest PR/social media advancements and relevant campaigns

Produced live social media integrations, on site, for the Grammys.Worked alongside Executive Producer and social media team to produce live fan and celebrity Tweets/Instagram posts for Grammy.com. This resulted in over 9 million impressions on Twitter and 700,000 unique impressions on Grammy.com.Produced social media integrations for Price Is Right "Socially Awesome Week"

Act as docent for Louis Vuitton “Series 2” exhibit.Promote the creative process of Nicolas Ghesquière, Creative Director of Louis Vuitton.Create brand awareness for the Louis Vuitton Fondation.

Facilitated the production of all social media integrations on the Web and TV for Dr. Phil and The Doctors, including Facebook/Twitter Polls, Facebook Events and Live Tweeting. Launched and curated the Dr. Phil and The Doctors official Instagram accounts. Monitored and helped moderate Facebook, Twitter and Pinterest accounts. Fostered relationships with bloggers on Twitter, Instagram, Facebook, and Pinterest, managing a community of 200+ vetted social media influencers who became contributors to the show. Acted as the main point of contact for influencers, maintaining best practices through a strategy of continuous engagement to build ongoing and lasting online relationships, driving viral endorsement and credibility. Composed high-impact social media initiatives, creative content and external marketing campaigns that led to increased exposure of the show and its partners. This includes a partnership with Women’s Health magazine and WomensHealth.gov. I recruited fitness, nutrition and weight-loss influencers to increase awareness for the “Show Us Your #Healthies” month long Instagram/Facebook campaign. This created social content for the show and resulted in the hashtag trending on the air date.Utilized multiple analytics and insights tools to generate content strategies with producers of Dr. Phil and The Doctors in weekly editorial meetings.

Assisted in the development of the store’s contemporary consignment business and operations structure among a team of six.Managed client relationships through prompt, professional, warm and courteous service.During the first six months of hire, I was added the responsibility of personal styling, wherein I developed and grew a wardrobe business catering to high-end clientele, VIP’s and regionally based stylists and costumers

Recruited and qualified prospective students for undergraduate degree programs. Exercised superior organization and problem resolution skills. After the first six months of hire, I was responsible for the financial aid counseling, matriculation and successful course completion of 70 students.

Excelled in web marketing techniques through the use of social networking and grass roots outlets.Enhanced sponsor relationships through cross-promotional idea presentationsDeveloped and implemented efficient internal communication systemsCollaborated with account executives on the creation of new pitch proposals