Senior Manager Marketing Operations
CurrentManage all of Columbia Association’s marketing activities. This role is responsible for providing leadership and guidance to the marketing department, as well as teams and facilities across the organization, by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to relevant stakeholders, and building awareness and positioning for CA’s brand. • Leads marketing efforts to understand customer’s perception and behavior to develop effective marketing strategies that ensure CA receives maximum visibility in the community and outperforms its competitors • Builds marketing programs to support specific marketing objectives across different channels and segments in support of CA’s overall strategic marketing plan • Creates, develops and implements, administers and disseminates advertising and communications campaigns and materials, as guided by marketing strategies, on deadline and on budget to achieve marketing objectives • Coordinates, schedules and implements media buys relating to advertising of memberships and programs and/or work as CA point of contact with advertising or media agency • Works with creative team to develop branded materials needed for marketing strategies and tactics, including but not limited to print ads, email blasts, digital ads, flyers, signage and more. • Reviews the development and implementation of advertising, communication and marketing strategies with other Managers and Senior Staff (as needed) throughout CA to assure integration and alignment throughout organization • Assists with the analysis of the effectiveness of advertising, communications and sales campaigns by working with the Performance Manager and Chief Marketing Officer • Serves as main liaison with several internal work groups to plan, develop and implement marketing tactics for their specific programs
