Senior Manager Marketing Operations
Current- Manage all of Columbia Association’s marketing activities. This role is responsible for providing leadership and guidance to the marketing department, as well as teams and facilities across the organization, by.
- Leads marketing efforts to understand customer’s perception and behavior to develop effective marketing strategies that ensure CA receives maximum visibility in the community and outperforms its competitors
- Builds marketing programs to support specific marketing objectives across different channels and segments in support of CA’s overall strategic marketing plan
- Creates, develops and implements, administers and disseminates advertising and communications campaigns and materials, as guided by marketing strategies, on deadline and on budget to achieve marketing objectives
- Coordinates, schedules and implements media buys relating to advertising of memberships and programs and/or work as CA point of contact with advertising or media agency
- Works with creative team to develop branded materials needed for marketing strategies and tactics, including but not limited to print ads, email blasts, digital ads, flyers, signage and more.