Michelle Potter Email & Phone Number

Greater Atlanta Area

Oversee administrative responsibilities, including finance and marketing, for our family business. Potter Design Build is a full-service residential design and construction business specializing in home remodeling, new construction and historic preservation for homeowners and investors in southwest Atlanta and surrounding intown Atlanta neighborhoods.

Atlanta, Ga

Led the marketing communications department for Atlanta Gastroenterology Associates, a large medical practice dedicated to the evaluation and treatment of digestive and liver diseases. The practice provides care for both adults and pediatrics and sees patients in more than 50 offices and affiliated outpatient endoscopy centers throughout Metro Atlanta and North Georgia.• Managed a team of six marketing staff who support more than 130 physicians, physician assistants and nurse practitioners• Planned and coordinated marketing, public relations and advertising activities for the practice• Developed and managed marketing plans and budgets• Served as a practice representative for community, civic and charitable organizations

Decatur, Georgia

Served in a department head position for DeKalb Community Service Board, a public accredited provider of mental health, substance abuse and developmental disability services. The agency employed 500 staff and provided care to 10,000 citizens annually in 20 locations throughout the county. Areas of responsibility included:• Internal and external communication• Event planning• Volunteer management• Fundraising• Community relations

Atlanta, Georgia

Independent communications consultant and PR/marketing project manager for businesses that included fields such as executive coaching, legal, long term care insurance, accounting, financial planning and real estate development.• Developed and managed traditional and web-based communications (collateral materials, websites, email and print newsletters, flyers, bios, blogs, invitations and social media sites)• Branded clients through logo development, websites and marketing materials• Coordinated events such as open houses, retirement parties, fundraisers and trainings• Promoted clients through speaking engagements, bylined articles, press releases and sponsorships

Decatur, Georgia

Served in the community relations department that planned and coordinated all internal and external communication for an accredited public behavioral healthcare organization in DeKalb County.• Managed a speakers bureau• Wrote press releases, newsletters, brochures and collateral materials• Coordinated employee giving through the State of Georgia’s annual charitable campaign• Helped to develop a customer service task force and staff advisory council• Planned internal and external events for consumers, families, non-profit community partners and mental health professionals

Lausanne, Switzerland

Collaborated with staff and volunteers from 15 countries at a training program in Switzerland and outreach in Thailand, Cambodia and Vietnam.

Oklahoma City, Oklahoma

Raised awareness and support for The Children’s Center, a private, non-profit pediatric hospital for children with complex medical and physical disabilities.• Spearheaded the hospital’s largest annual awareness attraction and fundraiser – chaired a year-round volunteer committee, solicited corporate sponsorship and managed volunteer groups• Served as the hospital’s representative for the Oklahoma City Chamber of Commerce, Northwest Chamber of Commerce and Combined Federal Campaign• Secured funding through grant proposals and donor solicitation• Wrote press releases, newsletters, donor correspondence and marketing materials• Represented the hospital by leading tours and making presentations to civic groups

Ba, Journalism

Education record