Manage merchandising strategy for Freshly, Nestlé’s DTC meal delivery service. Own the P&L, devising data-driven insights to make decisions on pricing, product mix & consumer experience to facilitate top & bottom-line results.

Oversaw special projects in close partnership with the executive team. Responsibilities included market expansion, board preparation, developing business enhancement strategies (pricing, loyalty programs, etc) & standing up internal cross-functional processes.

Operated as a Business and Insights expert for Doblin, Deloitte’s digital innovation consulting branch, exercising a human centered approach to drive client transformations.

Contributed to Doblin and Market Gravity, Deloitte’s innovation consulting branches, exercising a human centered approach to drive client transformations.

Managed and optimized brand awareness for M.Gemi by building programs that utilized affiliate, influencers, social media, public relations and partnerships. Expanded awareness and sales with the co-launch of the first brick-and-mortar store in Los Angeles. The store became the blueprint for a physical retail expansion strategy.

Developed, implemented and optimized content strategies for all social media platforms, growing engaged followers from a base of zero to more than 100,000 in the first year alone.

Built digital media strategies, with a focus on social media and omni-channel integration, for advertising agency clients.