Michelle Wilkins Email & Phone Number

Southfield, Michigan, United States

Experienced Project Manager and Industry Development Specialist with a proven ability to deliver impactful initiatives in the manufacturing sector. Skilled in project management, strategic partnerships, and driving innovation to support organizational growth and address workforce challenges.Key Expertise:Project Management: Led the Voices AMplified pilot initiative, managing its full lifecycle across three strategic units and collaborating with stakeholders to develop a community platform for the manufacturing industry.Manufacturing Industry Development: Strengthened partnerships with organizations like Women in 3D Printing, Canada Makes, and America Makes to advance industry initiatives and SME’s mission.Research & Development: Conducted industry research to identify potential partnerships, exhibitors, and educational opportunities to bridge the U.S. manufacturing workforce skills gap.Event Management: Designed integrated event and marketing strategies, driving increased engagement and growth opportunities within SME.Marketing Strategy: Developed marketing plans for the SME+ app, increasing adoption and utilization rates by 20%-30% per event.Application Development: Led end-to-end app development for Voices AMplified, focusing on UX/UI design, deployment, and data-driven marketing strategies to boost user engagement.Content Creation: Produced engaging social media, blog, and technical marketing copy tailored to the additive manufacturing audience.UX/UI Testing: Conducted usability testing for manufacturing applications, aligning user goals with project objectives and KPIs.Creative Production: Provided graphic design and video production for product teams and corporate presentations.Passionate about fostering innovation and collaboration in manufacturing, I combine strategic vision with operational expertise to deliver measurable outcomes and drive sustainable growth. Let’s connect to shape the future of the industry together.

Seattle, Washington, United States

Experienced professional with expertise in event marketing, stakeholder engagement, and operational management within the manufacturing and additive technology sectors. Proven track record of delivering measurable results, fostering strategic partnerships, and driving organizational growth.Key Accomplishments:Event Marketing and Trade Show Management: Planned and managed trade show logistics, increasing lead generation by 25% and enhancing brand visibility.Industry Research & Development: Delivered insights on trends, technologies, and competitors to support executive decision-making.Stakeholder Management: Coordinated logistics for key initiatives, including executive travel and client meetings, strengthening relationships and achieving organizational goals.Volunteer & Staff Management: Oversaw staff and volunteers for Developer Council meetings, creating resources and ensuring smooth execution of online and in-person events.Social Media Management: Directed campaigns and collaborations, boosting B2B engagement by 20% while aligning efforts with brand strategy.CRM & Sales Lead Generation: Cultivated leads and supported sales teams, contributing to a 15% increase in client acquisition.Industry Engagement: Represented the organization at key events, driving new partnerships and enhancing brand recognition.Event Operations and Compliance: Designed floor plans meeting safety standards and drafted promotional contest rules, ensuring full compliance at tradeshows.

Seattle, Washington, United States

Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy to align with the company's growth goals and content-focused objectives.Brand Development: Strengthen brand identity and messaging across all channels to enhance audience engagement and market positioning.Content Strategy: Oversee the creation, curation, and distribution of high-quality content that aligns with audience interests and drives traffic, leads, and conversions.Digital Marketing Oversight: Lead digital marketing initiatives, including SEO, paid advertising, email marketing, and social media campaigns, ensuring measurable ROI.Team Leadership and Development: Manage the marketing team, fostering a collaborative and results-driven culture while mentoring team members to achieve their full potential.Data-Driven Decision-Making: Utilize analytics and performance metrics to refine marketing strategies, optimize campaigns, and identify new opportunities for growth.Cross-Department Collaboration: Work closely with sales, product, and content teams to align marketing efforts with overall business objectives.Market and Audience Analysis: Conduct market research and analyze audience insights to identify emerging trends, assess competition, and refine targeting strategies.Budget Management: Allocate and manage the marketing budget efficiently, ensuring resources are invested in high-impact initiatives.Stakeholder Communication: Report regularly to the executive team and key stakeholders on marketing performance, strategic priorities, and long-term goals.

United States

Recruitment Coordination: Manage administrative processes for firmwide staff and attorney recruiting, including communicating with internal and external candidates, facilitating skills testing, and initiating background checks. Serve as the primary liaison with First Advantage for background screening, ensuring timely follow-up and resolution.Applicant Tracking & Data Management: Maintain and ensure accuracy of recruiting data in the applicant tracking system. Review and analyze recruitment data and market research to support hiring plans, improve staffing performance, and align with business needs.Job Postings: Draft and update job postings for staff and attorney positions on the firm’s internal and external job boards, law school platforms, and common legal job sites. Support recruiters in leveraging LinkedIn to attract top talent.On-Campus Recruiting: Coordinate all aspects of fall on-campus recruitment, including registration through law school Symplicity systems and maintaining recruiting content on the firm website.Summer Associate Program: Oversee and plan all virtual and in-person events for the Summer Associate program. Act as the primary liaison with the Marketing Team to ensure timely updates to the recruiting website, social media activations, and event promotion materials. Collaborate with vendors to deliver innovative and engaging event experiences.Event Management: Plan and execute events, ensuring all logistics are handled efficiently, and coordinate with vendors to meet event needs. Maintain a focus on providing unique and memorable experiences for candidates.E-Billing Support: Assist with e-billing for complex clients, reviewing final invoices for accuracy and compliance with client billing guidelines. Ensure invoices are properly approved in alignment with firm policies and procedures.

Seattle, Washington, United States

Process Improvement: Designed and implemented a restructured internal communications system for candidate outreach, reducing ambiguity, decreasing onboarding errors by over 20%, and significantly enhancing the overall candidate experience.Recruitment Operations: Provided efficient and scalable solutions to support internal recruiting processes during increased demand for fulfillment center personnel amidst a global pandemic. Delivered timely and impactful results under high-pressure conditions.Strategic Guidance: Interpreted data and developed business recommendations for process improvements, proactively addressing challenges and driving efficiency despite process improvement not being a formal part of the role.Offer Management: Drafted and processed offer letters for internal transfers, leveraging advanced data analysis and processing techniques to ensure accuracy and alignment with organizational requirements.Ambiguity Management: Navigated and resolved challenges associated with a newly implemented recruiting process, maintaining seamless candidate experiences and operational continuity.Team Recognition: Consistently received accolades for delivering rapid, efficient support to the recruiting team, ensuring top talent acquisition and contributing to the success of critical hiring initiatives and recruiting projects.

Greater Seattle Area

Candidate Experience: Delivered exceptional candidate experiences by maintaining timely correspondence, providing detailed itineraries, and fostering open communication throughout the recruiting process.Scheduling Logistics: Oversaw all scheduling logistics for tech and non-tech candidates, ensuring quick turnarounds without compromising the quality of the candidate experience. Received multiple accolades for attention to detail and demonstrating Amazon’s Bias for Action leadership principle.Process Improvement: Developed efficient correspondence templates and introduced time-saving methods to streamline the AWS recruiting process, exemplifying the Think Big leadership principle.Recruiting Operations: Supported key processes in the recruiting lifecycle, including creating requisitions, setting up approval pathways, posting jobs, and managing candidate travel reimbursements.Stakeholder Collaboration: Built and maintained strong relationships with recruiting partners by providing constructive feedback and pushback when necessary to ensure adherence to protocols and preserve a positive candidate experience. Recognized for demonstrating backbone and Customer Obsession.Team Coordination: Worked closely with candidates and hiring teams to manage interview logistics, ensuring clear communication and smooth operations for both interviewers and candidates.

Lead Generation & Pipeline Management: Built and managed a robust lead development pipeline, delivering over 100 daily outbound calls to prospective and existing customers to qualify leads and generate new business opportunities.Sales Collaboration: Achieved or exceeded monthly goals for qualified leads delivered to Sales, contributing directly to team revenue targets and expanding Tableau’s customer base globally.Research & Prospecting: Conducted in-depth research within targeted accounts to identify key contacts and gather critical account information, ensuring informed and strategic outreach efforts.CRM Management: Maintained up-to-date records of lead statuses and all prospect interactions in the CRM system, ensuring data accuracy and supporting informed decision-making.Customer Engagement: Developed strong customer relationships through proactive communication, delivering superior service that fostered trust and set the foundation for long-term partnerships.Market Knowledge: Continuously enhanced product and industry knowledge through independent research, online webinars, and marketing materials, ensuring expertise in Tableau’s offerings and competitive landscape.Activity Reporting: Provided detailed weekly activity reports to management, outlining progress, challenges, and opportunities within the lead pipeline.This role honed my ability to drive business growth through strategic outreach, lead qualification, and collaboration. My proactive approach, strong communication skills, and commitment to delivering results contributed to Tableau’s success in expanding its footprint in the business intelligence market.

Greater Seattle Area

Event Management and Cost Optimization: Negotiated trade deals with local advertisers, reducing event spending by over 10% compared to initial budget projections. Managed over 300 music festivals, virtual performances, marketing events, and advertising activations for five radio stations and Radio.com, ensuring seamless execution from concept to completion.Cross-Functional Collaboration: Partnered with team leads across departments to define program scope, establish goals, and forecast completion dates, ensuring alignment with business objectives and deadlines.Relationship Building: Cultivated and maintained strong relationships with music labels, advertising clients, vendors, and sales teams, resulting in improved funding and retention for future events and enhanced customer experiences.Process Improvement and Team Leadership: Overhauled outdated hiring, onboarding, and team management processes, increasing employee retention and productivity by over 50%. Demonstrated superior management techniques and attention to detail in balancing competing priorities.Web Content Management: Built event and contest pages using AWS systems, improving page formatting and SEO with effective keywords, resulting in a 10% increase in site engagement.Event Marketing Strategy: Led all aspects of event planning and marketing strategies, translating business objectives into innovative, budget-conscious solutions that boosted audience engagement and client satisfaction.Contract Negotiation: Negotiated legal contracts, hospitality riders, and terms with bands, music labels, and promotional agencies for radio promotions, virtual events, and Radio.com live streams, ensuring compliance and favorable terms.Customer and Listener Engagement: Implemented innovative marketing strategies that increased customer and listener engagement by 15%, driving attendance for on-site sponsor activations and advertising client events.

Greater Seattle Area

Strategic Event Alignment: Designed experiential programs that aligned with marketing strategies, improving internal revenue streams and fostering strong client and sponsor relationships.Process Improvement: Developed a standardized social media strategy, resulting in a 20%+ increase in event traction and engagement compared to previous years. Created and maintained templates for alias responses to streamline client communications.Comprehensive Event Management: Oversaw and managed 100+ client events annually, ensuring delivery within client and stakeholder budgets while maintaining high-quality execution from concept to completion.Esports Market Expansion: Conducted targeted research and development strategies to attract new Esports clientele, successfully acquiring new contracts within the industry.Contract Negotiation and Vendor Management: Negotiated budgets and contracts with local and global contractors for event operations, including fencing, stage equipment, musical acts, record labels, and venues, ensuring cost efficiency and quality.Event Management: Spearheaded project management for the Seattle Tattoo Expo, implementing marketing outreach strategies that increased ticket sales by 10% over previous years.Stakeholder Collaboration: Delivered results by filtering executive, stakeholder, and client objectives into actionable plans, paving the way for successful event outcomes.

Doubled the number of campus-wide tournaments and events. Integrated the very first collegiate eSports tournament into the school's athletic department.Founded the first video game organization on campus and received an award for the promotion of diversity and inclusion in a traditionally male-dominated industry.Improved student involvement and club retention.Managed events and marketing programs that significantly increased club attendance.Increased revenue by 50% by obtaining sponsors and creating successful fundraising events.

• Manage all event operational vendors (Fencing, vendor booth placement, etc.)• Organize all contracts, permits, and event related collateral for Bite of Seattle, Taste of Tacoma, and Oktoberfest NW.• Oversee and manage event volunteers and staff• Manage and coordinate event load-in and load-out• Reserve and order all necessary event supplies and equipment• Organize and maintain event storage units

Washington State University

• Coordinate and plan large scale events while remaining within a set budget. • Book vendors, contractors, and event services in accordance with the theme for each college event. • Book and advance performers and various forms of entertainment who best represent student interest• Showcase up and coming artists and performers• Plan and execute unique and innovative activities that correspond with the college demographic.• Create and manage event P&L statements.• Manage and coordinate all campus concerts, marketing strategies, and event production.• Advance all artist and talent.• Make stage announcements to intro performers and artists to the stage.

Greater Seattle Area

Demonstrate above average customer service results along with maintaining a clean and positive retail environment for Macy’s customers. Perform opening and closing duties, money handling, and ensuring customer satisfaction. Create customer loyalty through the Macy’s rewards program, and surpass the daily sales goals set.

Interface with the Director of Marketing and the head coordinator for all events and distribute flies, hang posters and advertise for all upcoming events. Assist with event set up and develop marketing strategies to increase event attendance.

Bachelor Of Science - Bs, Advanced Manufacturing

Bachelor Of Applied Science - Basc, Advanced Manufacturing And Materials Engineering Technology

Associate Of Science - As, Computer Science

Activities and Societies: Student Leadership, President of Press Start (Gamers Club), Tournament & Games Programs and event manager.

No Degree, Marketing

Credits Completed but degree is incomplete.

No Degree Completed, Computer Science

Activities and Societies: The Student Entertainment Board, Society of Women Engineers, The Robotics Club, and the Tech Club.